Alberto “Banano” Pardo is an Ad-Tech, tech digital advertising, digital transformation and eCommerce Entrepreneur who has passion and a huge experience for starting and growing companies, developing win-win partnerships in Latin America and the U.S. Hispanic market. He also has a wide knowledge, strategic vision and track record for launching startups in the region.In 1999, Alberto Pardo was part of the first Latin American online Marketplace, deremate.com, where he developed the growing and expansion strategies for the region. In 2008, Pardo created the eCommerce Chamber in Colombia and founded one of the most important digital agencies in LATAM (Bea Digital). He capitalized on his 20 years of experience in the digital industry by founding Adsmovil in 2010, turning it into a globally recognized company of innovation and solutions in mobile tech advertising for brands, publishers, and agencies. He is also the co-founder of Pinbus.com an online bus ticketing marketplace, Global Member of the Mobile Marketing Association and an Endeavour mentor. For over 2 decades, Pardo has provided consulting solutions in the digital, Ad-Tech, and eCommerce industries. He has been honored and recognized by the Mobile Marketing Association in Latin America, IAB Colombia, the eCommerce Chamber in Colombia and the largest global communications group, Havas Group, as one of the most important leaders in the digital and advertising industry in Latin America.