As a product owner at AB InBev Africa, I lead the direct-to-consumer (DTC) and marketing technology (MarTech) product landscape, working with a team of highly dynamic and talented individuals. I am responsible for delivering innovative and customer-centric solutions that drive growth and engagement for the largest brewer in the world, across 12 African markets.I have a strong background in technology procurement, business transformation analytics, and sales and marketing, with skills in complex contract negotiation, key stakeholder management, monetization and digitization strategies, and agile methodology project management and execution. I have managed multi-million dollar negotiations in the IT space, with cost base savings of approximately 20%. I hold a BCom Honours degree in marketing from the University of Pretoria, and I am a licensed scrum master and product owner. I am motivated by curiosity and continuous learning, and I value collaboration and teamwork.