Ajesh Banerjee Email & Phone Number

Kolkata, WB, IN

Kolkata, West Bengal, India

• Planning and executing impactful marketing campaigns to enhance brand visibility and engagement.
• Oversee end-to-end content development, ensuring quality, consistency, as per brand guidelines.
• Spearhead end-to-end project planning and management, ensuring successful execution of marketing campaigns within defined timelines and budgets.
• Drive creative strategies that resonate with target audiences, fostering innovation in marketing initiatives.
• Conceptualize and execute effective advertising campaigns across digital channels.
• Formulate and execute social media strategies that align with overall marketing goals, employing measurement metrics for continuous improvement.

• Serve as the primary point of contact for various global and national brands/organizations.
• Established and managed processes across internal and external teams to meet brand health metrics.
• Developed buyer personas and crafted brand responses to resonate with the audience following the brand guidelines.
• Engagement & Crisis based projects: setting up frameworks, dashboards, and workflows to deliver targeted ROI.
• Lead and manage a team of 4 writers and designers and develop strategies that would positively influence workplace relationships and boost client performance.
• Organized training sessions for team members on platform utilities. engagement and crisis workflows.

Kolkata Area, India

• Managing in-house social channels, strategizing content pillars, setting KPIs, conceptualizing and coordinating creatives for social ads, newsletters and posts.
• Ideate, strategize and conceptualize marketing plans, KPIs, influencer outreach strategies, SOPs for crisis management, on-site and off-site event promotions, developing and coordinating design concepts for tenders and.
• Building communities consisting of prospects, influencers, clients, agencies and PR practitioners.
• Tracking and analyzing competitor activities and monitoring industry progress.
• Ideating and executing social campaigns that help build brand awareness and support marketing activities like brand campaigns, micro-­content strategies and social media engagement.
• Monitoring effective benchmarks for measuring the impact of social campaigns and analyse, review and report the health of communities across all social touchpoints.

Kolkata Area, India

• Develops social media and content marketing strategies.
• Creates and manages social media accounts for brands on Facebook, Twitter, Instagram, YouTube, Snapchat, Pinterest, Tumblr and Flickr based on client’s business objective.
• Monitors real-time community feedback and drives daily engagement with public interaction.
• Coordinates with team members, dept. heads, marketing & eCommerce managers to proactively review, define and align social marketing pull-thru for 2-3 months.
• Creates and maintains long-lead editorial content calendars (supporting brand’s social guidelines).
• Conceptualizes marketing creative and coordinates with designers/illustrators.

Kolkata Area, India

Writing web content for various websites and international brands. Also, responsible for developing, maintaining and promoting large, medium, and small B2B, B2C and G2C brands and organizations on social media networking sites like Facebook, Twitter, G+, Tumblr, Instagram, Pinterest, Vine, MySpace, WordPress, Blogger, and so on.