Ajesh Banerjee Email & Phone Number

Kolkata, Wb, In

Kolkata, West Bengal, India

• Planning and executing impactful marketing campaigns to enhance brand visibility and engagement.• Oversee end-to-end content development, ensuring quality, consistency, as per brand guidelines.• Spearhead end-to-end project planning and management, ensuring successful execution of marketing campaigns within defined timelines and budgets.• Drive creative strategies that resonate with target audiences, fostering innovation in marketing initiatives.• Conceptualize and execute effective advertising campaigns across digital channels.• Formulate and execute social media strategies that align with overall marketing goals, employing measurement metrics for continuous improvement.• Build, lead, and manage cross-functional teams to execute strategic initiatives, fostering a collaborative and innovative work culture.• Implement digital marketing strategies to enhance brand visibility, incorporating cutting-edge tools and platforms to achieve marketing goals.• Ensuring seamless execution of marketing campaigns and initiatives.• Content strategy development, aligning content with business goals and target audience.• Measure and optimize social media performance, contributing to overall marketing success.• Crafting culturally resonant content and connecting with regional audiences.• Focusing on innovative and impactful approaches to achieve business objectives.• Providing meticulous copy editing to enhance content effectiveness and maintain brand voice.

• Serve as the primary point of contact for various global and national brands/organizations.• Established and managed processes across internal and external teams to meet brand health metrics.• Developed buyer personas and crafted brand responses to resonate with the audience following the brand guidelines.• Engagement & Crisis based projects: setting up frameworks, dashboards, and workflows to deliver targeted ROI.• Lead and manage a team of 4 writers and designers and develop strategies that would positively influence workplace relationships and boost client performance.• Organized training sessions for team members on platform utilities. engagement and crisis workflows.• Developing insights and analysis based on industry frameworks such as SWOT and Porter’s Five Forces.• Managing social channels, for global clients, strategizing content pillars, setting KPIs, conceptualizing and coordinating social ads.• Ideate, strategize and conceptualize marketing plans, KPIs, influencer outreach strategies, SOPs for crisis management, on-site and off-site event promotions.• Building communities consisting of prospects, influencers, clients, agencies and PR practitioners.• Ideating and executing social campaigns that help build brand awareness and support marketing activities like brand campaigns, micro-­content strategies and social media engagement.• Maintain different community trackers and periodically report data to the team.• Role as a Social Media Ad Manager:a) Strategizing, brainstorming and evaluating ad performances with A/B testingb) Creating and managing ongoing Facebook, Instagram, Twitter and YouTube ad campaigns with comprehensive targeting and analytics tools.c) Analyzing reporting metrics to deliver detailed reports on all paid and organic campaigns, with a full view of ROI and recommendations on how to optimize ad spend and targeting.

Kolkata Area, India

• Managing in-house social channels, strategizing content pillars, setting KPIs, conceptualizing and coordinating creatives for social ads, newsletters and posts.• Ideate, strategize and conceptualize marketing plans, KPIs, influencer outreach strategies, SOPs for crisis management, on-site and off-site event promotions, developing and coordinating design concepts for tenders and proposals.• Building communities consisting of prospects, influencers, clients, agencies and PR practitioners.• Tracking and analyzing competitor activities and monitoring industry progress.• Ideating and executing social campaigns that help build brand awareness and support marketing activities like brand campaigns, micro-­content strategies and social media engagement.• Monitoring effective benchmarks for measuring the impact of social campaigns and analyse, review and report the health of communities across all social touchpoints.• Maintain different community trackers and periodically report data to the team.• Contributing to strategy level by taking up individual projects in fields of productivity, infrastructure design and alternative revenue channels after studying community insights.• Role as a Social Media Ad Manager:a) Strategizing, brainstorming and evaluating ad performances with A/B testingb) Creating and managing ongoing Facebook, Instagram, Twitter and YouTube ad campaigns with comprehensive targeting and analytics tools.c) Analyzing reporting metrics to deliver detailed reports on all paid and organic campaigns, with a full view of ROI and recommendations on how to optimize ad spend and targeting.d)

Kolkata Area, India

• Develops social media and content marketing strategies.• Creates and manages social media accounts for brands on Facebook, Twitter, Instagram, YouTube, Snapchat, Pinterest, Tumblr and Flickr based on client’s business objective.• Monitors real-time community feedback and drives daily engagement with public interaction.• Coordinates with team members, dept. heads, marketing & eCommerce managers to proactively review, define and align social marketing pull-thru for 2-3 months.• Creates and maintains long-lead editorial content calendars (supporting brand’s social guidelines).• Conceptualizes marketing creative and coordinates with designers/illustrators.• Developing unique content, a specific brand voice (photos, videos, infographics and newsletters)• Strategic Consulting, including business plan & sales strategy development.• Maintains brand specific social media policies and procedures to ensure compliance.• Sources and leverages quality User Generated Content in social amplification efforts and ensure usage rights for all materials.• Produces monthly analytics report, share key drivers of positive or negative trends, and track progress on KPIs.• Effective client/customer communication with attention to detail.• Brand reputation monitoring and management.• Identifies local social influencers (bloggers, columnists, etc.) and submits promotional content for consideration.• Manages contests, sweepstakes, and other user engagement tactics.• Establishes and specifies long-range objectives for brand's social presence and actions necessary to achieve them.• Proactively coordinates social amplification efforts submitting content when applicable (local partnerships, promotional opportunities, etc.)• Manages and coordinates paid social media campaigns, and partners with external agencies to execute media campaigns.• Monitors industry trends, tools and applications to stay current.• Supervise and coach team members in their respective departments.

Kolkata Area, India

Writing web content for various websites and international brands. Also, responsible for developing, maintaining and promoting large, medium, and small B2B, B2C and G2C brands and organizations on social media networking sites like Facebook, Twitter, G+, Tumblr, Instagram, Pinterest, Vine, MySpace, WordPress, Blogger, and so on.