Banglun (Bernard) Xu Email & Phone Number

Singapore

- Assist in technical integration of RTB House's Programmatic DSP with top ecommerce clients' websites- Assist in Mobile App's post-back integration via Mobile Measurement Partner such as AppsFlyer- Implement and fix website's pixel via Google Tag Manager or direct Server to Server integration- Execute media plan and optimize campaigns towards key advertising metrics such as web traffic, ROAS, conversions etc- Investigate and solve technical issues using data and various web technologies such as SQL and Javascript- Analyze campaign performance using internal dashboards, Google Analytics and other client's Business intelligence (BI) tools, and provide actionable solutions to achieve client's business objectives- Gather learnings and insights for internal teams to further develop and evolve new products- Liaise with internal data analytics team and tech teams to resolve escalated issues- Work with graphic designers and video editors to manage creative assets ad development- Review and ensure that the agreed campaign deliverables and business terms are achievable based on client's website/mobile app

Singapore

- Drove campaign efficiency and revenue growth through monetization solutions across Display, Video and Mobile products- Supported Google's Partner Business Solutions through servicing world's leading publishers and helping to drive accelerated business growth through publisher monetization and platform solutions- Provided data analysis on account performance through multiple advertising platforms such as Google Adsense, Google Ad Manager, Google AdMob- Utilized SQL to retrieve data from Google database to create custom reports for the Sales Teams.- Built informative data visualisations and dashboards using Google Data Studio- Collaborated cross-functionally with Global Sales and gTech teams to resolve technical issues.- Contract role via RGF

Singapore

- Provide effective execution of digital display, programmatic and biddable campaigns which includes media booking, campaign creation, creative testing, ad-trafficking & campaign implementation, and across multiple platforms such as 3rd Party Ad Servers, Adobe Ad Cloud, Google Ads, Google Marketing Platforms and Social.- Liaise and maintain relationships with various parties within the digital spectrum; Planning and performance teams across different GroupM agencies (Mediacom, Mindshare, Wavemaker), creative agencies, digital publishers, systems specialists (Google, Facebook, DCM, Sizmek)- Render timely assistance to agency teams to resolve technical issues or escalate to vendors for troubleshooting and ensure client requests are delivered in an efficient and timely manner- Provide suggestions to strengthen and optimise the campaign set-up based on the analysis of data collected from cross-channel reports- Streamline the processes and implement SOP to improve workflow and team efficiency- Promote brand safety and digital ad viewability measurement across agenciesTechnologies (include but not limited to):• Adobe Advertising Cloud• DV360• Campaign Manager• Facebook/Instagram• Google Ads (Youtube, GDN, Search)• Google Analytics• Google Tag Manager• Outbrain• Sizmek• MySQL• SAS Enterprise Guide

Singapore

- Set up the Singapore office together with the team- Help to formulate a business strategy and marketing plan for local market penetration, drive brand awareness and user acquisition through strategic channel management- Plan overall Marketing and Branding activities for FY17/18 across both digital and traditional media, and monitor the progress on a monthly basis- Set up a small business network which includes the server, and all digital accounts such as Google Adwords, Google Analytics, Google+ and Facebook Business Page etc.- Optimize digital media campaigns on multiple platforms including but not limited to Google Adwords (Search, Google Display Network and Youtube), Facebook, Instagram and Email marketing.- Design and oversees marketing collateral across different platforms (digital, print, outdoor) from concept to final production.- Develop a content marketing plan with the SEO agency to drive inbound traffic to the website and to provide a better UX- Analyse and track data using Google Analytics, Salesforce and Salesforce Marketing Cloud to produce marketing performance reports and pipeline reports- Maintains and updates the content for various social media platforms, company website and EDMs- Coordinate with agencies, printers, developers and media owners to meet project deadlines and budget- Support other team members in the region on digital creatives and contribute to buildingtheir expertise by sharing best practices in digital media planning

Singapore

Marketing & Event Management- Plan Marketing and Branding activities for FY16/17 to increase leads and sales to achieve monthly targets for 2 business units- Execute and measure all marketing activities from planning to production- Plan and manage budgets for all marketing activities including both online and offline campaigns- Develop and monitor the leads management system from lead generation to lead nurturing.- Analysis of customer insight through various market research tools- Develop content marketing strategy, copy-writing and source for content for all marketing channels- Plan, organize and promote Education Fairs, workshops and seminars- Coordinate with over 60 overseas participants, sponsors and vendors for each fair.- Handle and oversee all design (print, web and mobile) and marketing collateral across different media platforms, from concept to final production.- Liaise with vendors, printers, developers, agencies, suppliers and sponsors to oversee the budget and execution of different projects.- Design print ads such as postcards, newspaper ad, roll-up banners and other marketing collateral.Digital Marketing- Plan and keep track of the monthly budget and targeted leads for all the online campaigns- Manage and track the results of all online campaigns web reports via Google Analytics and social media analytics tools- Edit and update the CMS of corporate website which includes adding landing pages for online campaigns and embedding online forms, images & videos- Oversee the Search Engine Optimisation (SEO) best practices for Singapore site- Develop and manage Search Engine Marketing consisting of Google Search & Display Network and different Social Medias platforms for 2 businesses, effectively driving brand awareness, engagement and traffic to acquire new leads- Design online ads such as web banners, GDN creative, campaign landing page and EDM etc.- Execute social media contest on Facebook and Instagram to increase organic leads

Singapore

- Assist the events manager in communicating and coordinating with top senior executives for a successful event held in Bangkok- Prepare collateral materials and other forms of visual communications

Singapore

- Create presentations, storyboards and concept treatments for corporate clients who wish to advertise on CNBC.- Collaborate with broadcast producer, editors, and adsales team to develop marketing strategies and art direction.- Assist in the filming and production of commercial vignettes.- Provid support to the marketing department for their advertising and promotion related activities.

Courts

*Vacation Job- Generated sales through apt questions and listening skills to understand customers’ needs and provide solutions.- Educated the general public on the hardware of Chromebooks and the software of Google Chrome.- Attended product training and sales workshops at Google's Singapore office.

Old Police Academy

*Vacation Job-Rotate across HR, Marketing, Operations and Sales over 3 vacation periods, Oct 11 – Dec 11, Jun 12 – Aug 12, Nov 12 – Feb 13, and assist the VP of HR in strategic planning of a successful recruitment drive.- Organize in-house events, meetings and conferences.

Telok Ayer

*Vacation Job- Assist the HR manager on a daily basis- Coordinate with the recruitment agencies and candidates for interviews

Singapore

*National Service- Specialized in operating the new Singapore Self-Propelled Howitzer (SSPH) Primus- Take on various leadership roles to meet challenges understand stressful conditions.- Represent the unit and won various team running events

*Vacation Job- Create artworks, branding, brochures and business cards for various start-up companies in the F&B industry

*Internship- Designing 3D booths and interior for other companies for their exhibition.- Presenting concepts and design to the clients.

Specialist Diploma In Data Science For Business

Modules: - Augmented Data Preparation (TIBCO Spotfire) - Automated Machine Learning (DataRobot) - Data Visualization Fundamentals.

Specialist Diploma, Business Analytics

Modules: - Business Intelligence (Tableau, SAS Enterprise Guide, SAS BI Dashboard) - Database and Data Models (MySQL) - Stats.

Bachelor Of Business (Management), Marketing

Activities and Societies: Soul Care Business Management majoring in Marketing

Diploma In Visual Communication, Advertising

Activities and Societies: Design club - Took on Freelance projects - Participated in several design competitions under the advertising.