Abang Edwin is recognized as an online/digital management pioneer on internet scene in Indonesia. He begin his journey on social media on 1998 since the terms of social media doesn't exist yet (not even web 2.0). Start experimenting by built several successful interest-based online community such as Music enthusiast, Volkswagen lovers, etc using mailing-list as a platform. When Tim O'Reilly introduces the term "Web 2.0" which is described what online community is, he starts moving forward into social networking by experimenting with almost all platform that we called social media.His interest on human behavior on online community makes him even more into strategic part of digital & an online community development specifically on social media.He is a goal-directed, result oriented with a strong digital, social media and community management background, self-motivated and innovative leader.His main objective is to be always the best in what he does by focusing on the quality of his work and being a part of the team success.