Ban-He Li Email & Phone Number

Taiwan

Taipei–Keelung Metropolitan Area

台灣 臺北市 台北

• Developed a comprehensive AI value chain analysis, providing strategic insights that guided the branding strategies for confidential client projects. (Client profile: Manufacturing - semiconductors.)
• Conducted comprehensive research on B2B branding strategies of the client’s 5 key competitors, contributing to GTM communication development. (Client profile: Manufacturing - components.)
• Played a key role in streamlining the development of a B2B2B business model, enhancing the client’s ability to differentiate in a competitive market. (Client profile: Manufacturing and AI Technology.)
• Researched and recommended major environmental events, advising on integrating them with the client’s branding strategy to enhance their eco-friendly image. (Client profile: Technology - consumer electronics.)

Taipei, Taipei City, Taiwan

• Led a team of 7 in collaboration with KPMG and Taipei 101, advising senior executives on establishing a vertical community and ESG ecosystem for Taipei 101 Office Building through summits and sustainable group buying.
• Conducted 5 tenant interviews to uncover challenges, and gather insights to encourage community participation.

Taipei, Taipei City, Taiwan

Assisted with the survey and the interviewing of users for the App "TaipeiPass" and improved its UI/UX by using Figma to make a prototype.

Taipei City, Taiwan

• Designed and executed the Brand Campus Ambassador program, assessing its effectiveness for optimal returns, established a recruitment process, and defined job roles.
• Crafted marketing strategies for an innovative long-term installment payment plan through market positioning and customer analysis.
• Conceptualized and planned physical exhibitions, collaborating with 15+ KOLs and KOCs, drawing over 200 on-site attendees.
• Created engaging and interactive content, increasing the brand's Instagram account followers by over 200 in just one week.

Taipei City, Taiwan

• Trained Economics Olympiad national players and helped them achieve 8 gold, 10 silver, and 5 bronze medals.
• Made over 2000 pages of PowerPoint slides of economics courses.

Taipei City, Taiwan

• Organized the winter camp of Taiwanese Economics Olympiad with 35 students.

Taipei City, Taiwan

• Used MS Excel to coordinate and keep track of the work distribution of all 91 members of GIS Taiwan, took care of over 180 delegates’ luggage, lunchboxes and necessities distribution.
• Formed and led an 18-people task group to assist GIS Taiwan’s logistics and operations.

Taipei City, Taiwan

• Reached out to over 10 foreign offices and facilitated partnerships.
• Invited 7 foreign officers (including an ambassador) to take part in the event of GIS Taiwan 2022.
• Designed the interview questions and interviewed 30 candidates of delegates of GIS Taiwan.

• Initiated marketing strategy on social media, boosted the club members by almost 400%.
• Initiated and led a team of 13 people to create 5 episodes of Podcast, attracted over 400 listeners.

Exchange Program, Business Administration And Management, General

學士, 工商管理學系, 3.94