Ashley is an experienced digital marketer, savvy strategist, and persuasive storyteller who lives at the intersection of creativity and data. In her 14+ years in digital sphere, she’s led digital strategy for a range of luxury, prestige beauty, retail and CPG brands including L’Oréal, Paula's Choice, SkinCeuticals, Moroccanoil, Elizabeth Arden, Unilever, Walmart, and more.As Chief Client Officer, Ashley oversees the agency work across strategy, media, creative and project management. With her passion for innovation, she drives her team to leverage the latest in digital developments and cultural trends to position her clients as best-in-class social-first marketers. Her industry thought leadership has been quoted in Digiday and Marketing Dive, and published in the Huffington Post and Advertising Week 360.

Ashley directed digital strategy for a range of food, luxury, and lifestyle clients, from CPG brands in Fortune 500 companies to cultural heritage projects. Her campaigns expanded brand awareness, shifted brand sentiment, and drove both e-commerce and in-store sales through targeted digital advertising, social media marketing, and experiential event activation.

Ashley got her digital start in the heyday of organic social media, crafting impactful co-branded activations between cultural non-profits and brands including: Hennessy, Hermès, Macy’s, Maybelline, and Nespresso.

Highlights: —Direct social media campaigns, re-branding, and marketing for luxury, culture, and lifestyle clients —Wrote/translated copy for diverse platforms including a 400pg exhibition catalogue for 2014 exhibit in the Louvre Musée des Arts Décoratifs for French graphic designer Philippe Apeloig—Wrote and translated honed, strategic copy for books, portfolios, websites, and grant applications for artists including Philippe Apeloig, Mathilde Roussel, Stanislav Ginzburg, and Keith Godard.

—Fontainebleau Schools, March 2011: 90th Anniversary Concert—Bronx Arts Ensemble, April 2009: Wine Tasting and Fundraising Gala—WET, Women’s Expressive Theater, February 2009: Fundraising Celebrity Benefit Performance—French American Foundation, November 2008: Annual Gala—Debevoise & Plimpton, September 2008: 7th annual Mergers and Acquisitions Seminar—French American Foundation, May 2008: 22nd Annual Translation Prize

Taught the History of Fashion Design, French Culture, Art, and Literature.

Managed the financial incentives program and survey database.