• Led user research initiatives for EndoMD a texas based healthcare platform by employing design thinking, storyboarding and empathy maps to shape web design with a mobile-first approach.• Transformed the Art Education department’s digital applications and documentation processes that ensured WCAG accessibility compliance achieving a 100% compliance rate with university guidelines.• Pioneered end-to-end design solutions for University campaigns and events for the College of Information and Research and Innovation department, consistently exceeding University design expectations and leaving a lasting impact.

Created visually stunning website designs, product packaging, branding and social media designs for industry leaders in luxury lifestyle, fashion, and personal care, food and beverage sectors.

• Developed and executed design strategies for diverse clients in Fintech, Edutech, Pharma, Hotels,Restaurants, Personal care, Fashion and Non-Profit industries with user bases ranging from 2k to 10M.• Established more than 50 long-term partnerships with brands, industry leaders, and startups, guiding them from inception to success through user research, designing, prototyping and iteration for digital products.• Collaborated with cross-functional teams to deliver design solutions that met business goals on time and within budget, leading to a 60% increase in repeat business from existing clients.

• Spearheaded designs for marketing communication, social media, packaging, and marketing collaterals for clients in the hospitality, Food and Beverage industry.• Promoted from design intern to long term design consultant to service packaging, social media, menu design and brand collaterals.