The Center for Public Interest Communications (The Center) at the University of Florida, College of Journalism and Communications, helps movements, foundations, agencies, and organizations apply behavioral, cognitive, and social science to build better communication strategies for the common good.This new role is at the heart of The Center’s marketing efforts. I specifically work with The Center’s team on the following:- Strategic direction for all marketing and communications including but not limited to the planning and effective implementation of all digital, social media, and event marketing efforts. - Developing and implementing compelling marketing messages and materials highlighting the Center’s training workshops, public scholarship, and services, including but not limited to short- and long-form articles, blog posts, social media content, etc.- Creating and implementing a cadence of online publications aimed at building meaningful connections with prospective partners and The Center’s community of changemakers.- Responsible for developing and implementing comprehensive SEO strategies to drive organic traffic, improve website ranking, and increase The Center’s visibility across search engines. I’m also responsible for optimizing The Center’s websites and content to achieve its business goals.- Business development – work on identifying and pitching external speaking engagements, conferences, or sponsorship opportunities that create new revenue streams.- Direct email marketing campaigns and regularly scheduled newsletter blasts. Includes template creation, planning, and execution.

Reports directly to the President and CEO and leads 5 departments: Marketing Communications and Brand, Technology, Talent and Leadership Development, Business Development and Partnerships, and Operations.• Oversee the planning and execution of all digital marketing, including SEO/SEM, video creation, email, social media, and display advertising campaigns that have currently exceeded the revenue target by 34%. • Develop the concept and launch of multiple crowdfunding campaigns for priority projects, resulting in a 22% upsurge in revenue.• Provide strategic leadership to a cross-functional team of 15 highly skilled professionals to coordinate the planning and implementation of a 3-year growth plan.• Carry out a robust business process assessment to identify risks, minimize costs, and determine suitable services and initiatives that are consistent with their unique business requirements.• Source and implement new strategic partnerships, including social engagements, and advertising opportunities that generate new revenue streams.• Lead the development and implementation of an event strategy that incorporates integrated marketing strategies, vendor partners, and influencers to double event registrations. • Provide strategic oversight to all initiatives geared towards brand awareness, mission amplification, and the development and deployment of compelling content that attracts and converts our target audience.• Set and oversee the vision for the Partnerships function, to strengthen mutually beneficial relationships with tier-one organizations, ensuring the organization’s approach aligns with the projected growth plans.

Boutique-style marketing consultancy for small and mid-sized enterprises looking for an end-to-end solution for their pressing digital marketing needs: from campaign strategy development to implementations, and SEO & SEM. • Develop and implement comprehensive marketing plans for various clients, resulting in an average increase in website traffic of 25% and lead generation by 34%.• Manage all aspects of digital marketing campaigns including SEO, SEM, PPC, and social media advertising that raised brand awareness and product adoption.• Currently providing Generative AI strategies that support clients’ digital transformation and enhance their business outcomes through the integration of innovative technologies.• Develop and help in the implementation of measurable Account-Based Marketing (ABM) strategies that impact business revenue plans.• Manage and analyze marketing data to identify trends and track campaign performance, making data-driven recommendations to improve results.• Collaborated closely with cross-functional teams including sales, product, and design to ensure all marketing initiatives aligned with business goals.

As the first marketing hire, I lead the strategic development and execution of all aspects of demand generation to achieve revenue goals that support Highnote's fast-paced growth. I’m charged with developing and implementing demand-generation strategies and campaigns, working closely with the sales and marketing teams to align efforts and drive revenue, as well as maximizing data and analytics to measure and improve the performance of demand-generation efforts.My additional responsibilities include the following: • Lead strategic development and implementation of a scalable demand-generation engine o Achieve strategic alignment on demand-gen goals and roll out campaigns from ideation to execution, and reporting • Build a close cross-department relationship with sales and product to achieve projected revenue goals• Lead organizational efforts to move away from gut-feel decisioning to a culture of data and analytics that helps measure and improve the performance of demand generation efforts• Develop and maintain relationships with partners, influencers, and other stakeholders• Monitor industry trends and stay up-to-date on new technologies and techniques• Conduct market and customer research to identify opportunities and challenges• Create and manage demand generation budgets and forecasts• Measure and report on the success of demand-generation campaigns, using metrics such as leads, conversions, and revenue• Identify and resolve challenges and conflicts within the demand generation process• Provide training and support to team members on demand generation best practices and tools• Attend industry events and conferences to build relationships and promote the company

This role combines both business development for the Professional Services Organization and downstream demand generation management for ECI core systems, the expanded partner portfolio of products and services. Central to this position is strategic campaign leadership and development. Success is measured by the ability to work across multiple functions with globally dispersed teams to develop and implement strategies for driving at least $35M worth of revenue for the combined ECI’s Partners and core ERP customer portfolio.Working in an agile environment, I lead all aspects of campaign development and provide metrics-driven business leadership as well as develop and execute marketing plans that impact demand generation campaigns. These include nurture programs with aligned and impactful content and activities that optimize lead development, funnel conversion, and ultimately drive services bookings.Other responsibilities include:• Partner campaigns marketing lead—responsible for collaborating with ECI’s major partners in the manufacturing vertical to develop strategic marketing plans and campaign activation roadmaps• Business development and strategic marketing planning with Consulting, Training, and Custom Application Development business leaders • Build Lead Development Plans for strategic partner products and professional services campaigns• Collaborate with content, digital, and creative marketing counterparts to help inform/build campaign strategy, develop campaign-specific messaging and align lead development campaigns with impactful content and activity• Develop and execute integrated demand generation campaigns that use email, webinars, SEM, content syndication, social media, etc. • Increase leads, monitor and improve campaign performance and manage conversion rates and lead quality throughout the marketing and sales funnel• Proactively engage with the sales teams to coordinate, communicate, and optimize the impact of marketing activities

As the Customer Success Market Development Manager, I’m the creative resource responsible for defining and executing the brand strategy for the Customer Success Organization within ECi’s Manufacturing division. Central to my position is the need to work across multiple functions, building and executing a road-map of activities to drive revenue for three service lines (Consulting, Training and Custom Development. Here are some of my core responsibilities:• Marketing Strategy – Develop marketing strategy in line with company and services objectives• Communication – Design and facilitate the production of all internal and external marketing materials and communications to ensure message consistency, integrity and relevance. Develop and design print copy, digital communication, press releases, and presentations. • Webinar Hosting – Schedule, advertise and produce a follow-up campaign for an overall webinar lead generation strategy • Graphic Design – Manage the development of services brand and sales materials in print and web • Digital Media and Short Video Production – Leverage social media sites, expand online presence, assess SEO configurations, and monitor analytics. Oversee aspects of video production projects from conception to completion, including script development, filming, visual effects, and editing, etc. • Project Management – Ability to lead various projects across multiple departments adhering to deadlines and budgets

Multi-Channel Program Management• Integrated Campaigns: Create and manage the execution of marketing communications including: website content, e-books, social media, case studies, product briefs, infographics, newsletters, and other digital and traditional marketing efforts.• Sales Enablement: Manages the development and deployment of “always on” content strategy that reflects every micro moment of the consumer journey from awareness to consideration, and most importantly to decision making. • Executive Coaching: Provides coaching on presentation styles, audience preferences, messaging alignment, stage presence, etc. to senior executives giving high level presentations, webinars, product demos, workshops, and/or other public facing engagements.• Social Media Management: Manages the creation and implementation of social media projects.• SEO: Leverages tools such as SEMrush, SEO PowerSuite, Google Analytics, Google Keyword Planner and more to help grow web presence through SEO Best Practices.• Web Development: Manages overall user experience on corporate websites; oversees content migration and implementation of web strategies that satisfy corporate SEO goals.• E-commerce Projects: Manages the Adwords Account and Pay per Click campaigns. Marketing & Business Analytics • Market Research: Researches technical topics and gathers information from diverse sources to generate industry insights and original content for the sales playbook and enablement materials.• Competitor Analysis: Follows industry news and trends, researches and provides internal clients with an assessment of the strengths and weaknesses of current and potential competitors. • Data Analysis: Analyzes email campaigns—open and click-through rates etc.—social media programs, and website analytics for program optimization and optimum performance. • Plan Development: Creates and executes operating and tactical plans that leverages the corporate strategic goals.

Using digital marketing tools and other marketing strategies, the marketing and communications manager is responsible for developing and executing marketing communications and outreach strategies that expand the network of stakeholders, educate them and energize them about the GCN mission and work, and motivate them to engage as participants in the programs. • Manages the Adword Account and related PPC projects, Google Apps account, email marketing campaigns for the different programs using Mailchimp and Campaign Monitor, etc. and providing in-depth analytics as needed. • SEO tools integration: Researched and integrated tools like Google Page Analytics, Chrome SEO Toolbar, Majestic, Rank Signal, WooRank, etc. to provide in-page as well as Live Analytics. • Website Revamp/CRM upgrade Project Manager: Managed data collection; admin/user experience information collection; technical challenges of integrating market-ready database management software like salesforce with the organization’s Drupal website’s default configuration. • Responsible for managing vendors and contractors relationships needed to develop marketing materials, website content, and other collaterals used to promote the organizational offerings • Establish and manage search engines platforms, digital accounts and other portal sites that are strategically aligned with the e-commerce communication goals • Manage the implementation of e-commerce marketing and advertising programs and analyzes their effectiveness • Improve, enhance and track GCN's online presence (GCN's website, social media channels, volunteer opportunity websites, search engine optimization, Google analytics, etc.) • Create, manage and optimize communications programs used in research, sales and other contact programs; develop and optimize sales materials, digital assets, online program guide, email marketing and other communications programs.

· Develop and oversee the implementation of a comprehensive year-round set of communications and outreach initiatives (including but not limited to newsletter, press releases, print and digital advertising, presentations, speeches, promotions and events.· Create, manage and optimize communications programs used in research, sales and other contact programs; develop and optimize sales materials, digital assets, online program guide, email marketing and other communications programs· Email Projects: I was responsible for creating email marketing campaigns to promote organizational offerings; determined target audiences, devised campaigns, and launched email campaigns to create buzz and/or generate leads for the business. I also tracked and analyzed direct and interactive marketing campaigns; used statistical analysis and reports to create campaigns; coordinated and monitored the maintenance, integrity, and security of several databases; developed and coded the list segmentation for all direct and interactive marketing campaigns as well as communicated requirements to the primary database vendor as needed.· Provide web-content management, guidance on how to use Google Analytics to in order to create an intentional traffic flow that achieves ecommerce objectives.· Plan and coordinate market-specific information sessions events and provide guidance on customer segmentation· Develop key metrics and analytics to measure results of programs and e-marketing projects; measure and report on progress against objectives.· Manage day-to-day information and external customer interaction across social media platforms.· Coordinates with vendors and contractors as needed for the development and production of marketing materials, website content, and other collateral.· Ensure compliance with organization’s branding, visual identity standards and automation best practices.

Managed all digital marketing platforms and the strategic vision of the organization; coordinated and oversaw the planning and execution of organization’s conventions; works with regional leaders to develop fund-raising strategies, provide project management consultancy and implement strategic plans for the organization. • Content Management: Founding Editor of The BFU-Telegraph – the organization’s online newsletter.• Developed and streamlined organizational digital communications strategies; researched and implemented metrics to measure their effectiveness.• Provided public relations management; wrote press releases; headed the rebranding efforts and developed and executed the organization’s social media presence• Social Media: Managed the organizational platforms, ensuring the efficacy of member engagement, the creation of content that aligned with the brand image and goals and to draw public support for the different programs, etc. • Fundraising: Managed entire cycles of fundraising campaigns from start to finish. The first online campaign was very challenging but turned out to be one of the best and most fulfilling experiences of my life. I created the payment platforms on piryx and paypal, developed a digital strategy that involved regular e-blasts using Mailchimp, the engagement of patrons on social media and a clear cadence that helped managed the different contents, tones and times of messages.• Managed the organization's outreach initiatives and hosted the National Convention Committee (NCC) in consultation with the Executive President.• Coordinated organizational projects geared towards fundraising and community engagement.

Worked for multiple organizations in Cameroon, West Africa, assisting with planning, strategy development, trade fair marketing and promotions, product development and launching, direct sales, communications, public relations, customer prospection and engagement, overall management, writing and editing. Clients included: NISCAM, Auntie Clare Décor, Mosaic, ANUCAM and MINCAM in MN.• Digital Content Management: Created, managed and optimized content for use across multiple touch points including ad-copy, sales and other contact programs; developed and optimized sales enablement materials, digital assets, online program guides, email marketing and other communications programs• SEO/SEM: Provided critical insights into keyword research and targeting, SEO audits, and the implementation of SEM.• Provided digital marketing consultancy included but not limited to how to integrate social media in the overall organization’s marketing plan• Developed and maintained understanding of marketplace dynamics and key players, and communicated findings to internal customers. • Founding Editor of The Gallery (2000 to 2004), and The College Forum (2006)• Managed existing customer accounts while prospecting and adding new ones.• Created an expansion strategy for Mosaique based on market research and helped the company to land manufacturing contracts in Anglophone Cameroon• Developed marketing strategy and served as PRO for the Buea International Trade Fair.• Designed trade fair strategy and led teams in organizing and executing it. Effectively managed projects, navigating bottlenecks, and achieving “hard won” government approvals• Contracted as needed to manage the execution of varied marketing needs by external agencies

Provided instruction in accordance with course descriptions, outlines, class schedules, and department policy; evaluated progress of students concerning educational matters, and performed other instructional related duties as assigned.• Met each scheduled class and conducted learning exercises for the entire period including experiential learning outings.• Provided each student at the beginning of the course with written information about the course, including a full description of the grading system and how the student would be evaluated.• Accurately kept required class records on attendance, withdrawal and grading.• Submitted when due, all necessary reports such as attendance and grade reports, roll books, and class information sheets, and certified their accuracy.• Complied with all institutional policies and procedures.