Anuja B Email & Phone Number

Mumbai, Maharashtra, India

- Competition benchmarking for value based pricing projects- Draft strategic pricing plans and processes to improve GM of existing products

Gurgaon, India

-Execution of digital marketing plan for Yale Branded Digital Products in India-Execution of ATL/BTL marketing plan for mechanical Yale Branded products in Retail Channel-Heading Content Creation team for product promotion of digital and mechanical products across social media platforms and traditional channels of communication

Seoul, South Korea

B2B Sales and Marketing Stint, Gurgaon Corporate Office, India (Apr’16 to Dec’16)Responsible for launching new range of products of Italian Brand Valli & Valli in India - Channel Placement across PAN India at 30 premium dealer's counter - Implemented Below the Line and Through the Line promotional and marketing activities across all the 150 targeted counters.- Prepared factory order sheet and managed supply chain operations at India warehouseProduct Management and Product Planning, Seoul, ASSA ABLOY South Korea (Jan’ 17-Mar’ 17)Understanding the ASSA ABLOY’s Digital Product Business from a perspective of Production Entity- Product Training focusing on technology and electronics analogy for the Digital Products launched by YALE brand in EMEA, USA and APAC market- LEAN Product Planning Training for new products and modified products (22 on-board projects) developed at IREVO, ASSA ABLOY South Korea- Studied sales and marketing strategies implemented in South Korean Market which is considered to be the matured and successful market for Digital ProductsOn-Job Stint, ASSA ABLOY India (Apr ’17 – till now)- Responsible for all the branding and marketing activities for Digital Products category across PAN India- Product Planning and Product launch for financial year 2017-18 of Digital Products in Indian Market

Pune

1. To design a marketing plan to increase market share of LHP parts (X& S series engines)2. Identification of Potential customers over Pan India in X&S series engines, evaluating current sales in the market,recognising gaps in the offerings which are updated time by time in last 40 years and suggesting a strategically inclined marketing plan for the same.

Pune

Mobile Application Development (Android)1. Analysed and documented application code and the business strategy used to promote android app designed by Seed2. Collaborated with various teams to design, develop and add new features to android apps like media player and GPS indicator

Pgdm, Business Administration, Marketing And Strategy

With a majority of courses in 1. Strategy viz. Business Models, Competing Through Capabilities, Mergers and Acquisition, Strategic.

Bachelor’S Degree, Information Technology

Among Top 20 Merit Students of the Department of Computer Science and Information Technology , LNCT Indore

High School, Mathematics And Computer Science, A+

Activities and Societies: 1.Served as Guide for nine years in Bharat Scout and Guide Association,the national Scouting and Guiding.