Banu Uçak Email & Phone Number

Agustos Technology is an importer of innovative lighting technologies. Also, the company is promoting Turkish lighting industry to the lighting design community worldwide by Professional Lighting Design magazine Turkish edition. I'm a consultant on marketing strategy, event and business development. I help Agustos to promote their suitable products to interior designers and architects.

Istanbul, Turkey

Ferko is a developer company with 25 years of expertise in the construction business. As General Coordinator, I was responsible for business development, marketing, sales and design. I coordinated the sales and rental processes of ongoing projects including Ferko Signature Levent and Ferko Line Kağıthane. Also, I was responsible for developing 100.000 sqm land in three parcels in Gokturk, Istanbul. I led an architectural design competition and finalized architectural design as well as interior and landscape design processes. I communicated the brand agreement with third parties including Ralph Lauren Home, Fendi Casa, Armani Casa. I managed marketing, PR, Advertising and Digital Agencies. Also, I coordinated the launch of Ferko Signature, it's tenant relationships, building management team as well as the art space and coworking hub Assembly. Under my coordination, we managed to sign lucrative rental agreements with Nike, Yemek Sepeti, McKinsey, Franklin Tempelton and Akbank. Also, I led the placement of a public artwork at the lobby of Ferko Signature and commissioned Refik Anadol, Winds of Istanbul, his very first permanent digital sculpture in Turkey. I was fully responsible for developing new projects, new contacts and market as well as raising brand awareness for a company in a new league. I successfully managed Ferko Signature in all aspects, Ferko Line was launched, three new projects were developed from scratch from their architectural design to their sales strategy. I signed an agreements to brand the residential projects with Armani Casa and Ralph Lauren Home Collection and communicated all process. I strategized and carried out a marketing plan for residential projects in three different segments for three different sites.

Seranit Group is a ceramic and porcelain tiles production company. My role as Assistant General Manager was to plan, manage and oversee the sales and marketing processes aiming to increase the market share of the company. Seranit was already a well known and favoured brand among contractors and buyers. The stakeholders like architects, engineers, designers and developers were not familiar with the brand and thus spec business was low. The references for prestigious projects were very few. The marketing team did not share target with the sales team. There was no methodology and system for B2B services. To increase sales and brand awareness, it was crucial to penetrate this market by increasing service quality. This was only possible with a transformation in sales and marketing methodology.I designed and established a system to increase spec-business, communicating professional stakeholders; architects, interior designers and developers. I built and mentored creative, vibrant sales and marketing team from scratch, led designing all communication language as well as the medium. I managed the marketing team in a sales-oriented manner whose main objective was supporting the sales team, helping them to reach actual leads. I designed a manual for our sales team for giving the best service in the shortest timeframe possible. I established a showroom for B2B services which served as an event and information centre for professional consumers. I led the digital transformation of sales and marketing processes, built a CRM system and designed a methodology for sales and marketing teams sharing the same target in B2B spec business. I also managed the design team which designs and implements dealer showrooms as well as designing projects for sales teams to support sales operations.During my work in Seranit group despite the global and national volatility and recession, me and my team managed to raise the revenue by %200 and increase the unit price by %5.

Istanbul, Turkey

I worked in Yapı-Endüstri Merkezi (Building Information Centre) for fourteen years. My job was to build platforms between architects, designers etc. with the building material producers. It is not hard to say Yapı-Endüstri Merkezi invented B2B marketing and content marketing in this particular business. During my time there I established an events department from scratch, made it the company's core business. I met and organised events for local architects as well as worldwide stars. I was in the centre of architecture, publishing, events and fairs for fourteen years which translated into a huge network and sense of awareness about the architecture and construction business globally. My main responsibilities were as follows;Marketing Strategy, Digital MarketingBusiness DevelopmentEvent Management, Content MarketingSponsorships and CSR Strategy Management PR & Advertising Agencies Management

Istanbul, Turkey

MANAGEMENT, PLANNING • Forming a meeting platform for industry (construction material producers, developers) to meet them with their professional consumers (engineers, architects, designers). • Effectively manage the strategy for the companies to meet their target audience creating customized content. • Establishing an events department from scratch targeting architecture and construction community • Forming and managing the events sales team and channel as well as the income model itself• Formation of a loyal community and managing CRM• Designing and giving consultancy on different types of marketing tools like conferences, workshops, competitions etc. • Creating new sustainable brands like EKODesign Conference, Housing Conference, Innovation Conference, Archiprix Student Prize, • Designing content and planning, managing and raising the budget for the Building Information Centre’s events forming the strategy and managing the sales team • Managing PR, advertisement and digital agencies. • Managing the content, operational and sales strategy of a 1000 sqm multi-functional events venue by organizing approximately 80 events a year, more than 8000 visitors. NETWORKING • Representing the company in the AEC sector worldwide• Being guest juror/lecturer in events• Engaging in internationally recognized architectural prizes, organizations, well-known designers, architects and mentors• Istanbul İnşaatçılar Derneği-INDER Board Member• ULI Turkey Executive Committee Member

Istanbul, Turkey

Supervising all the operational process of Turkeybuild Istanbul, Turkeybuild Ankara and Turkeybuild Izmir fairs. Turkeybuild Istanbul is by far Turkey’s biggest professional tradeshow with 85.000 visitors for over 30 years, specialized on construction materials. Managing all the suppliers for the exhibition, controlling the exhibitors’ construction and dismantling process. Choosing and managing the temporary staff up to 200 people. Collaborating with PR department for the printed materials and signage.

Asos,

Msc, Architectural Design

Bachelor Of Science (B.S.), Architecture

Education record