• Spearhead B2B marketing strategies aimed at expanding the brand’s reach and driving growth among spa and clinic owners.• Successfully gained new business prospects, contributing to a significant increase in market penetration and overall brand presence.• Cultivate and retain strong relationships with existing dealers for company revenue contribution by providing tailored strategy and driving engagement through a four-pillar approach:- Customer Acquisition: Implement targeted marketing campaigns to attract new clientele for spa/clinic owners.- Customer Retention: Develop loyalty programs and customer engagement initiatives to enhance client retention for partners.- Retail Growth: Boost retail sales through strategic product positioning, promotions, and sales training.- Service Enhancement: Elevate service quality by offering education, training, and resources that empower spa and clinic owners to deliver exceptional experiences.Key Achievements:• Increased dealer retention by 10% through targeted support programs.• Launched a nationwide campaign that boosted new dealer acquisitions by 25%

Beauty & Health - Retail & Service | MammaMia Clinic & HiBeauty Cosmetics• Plan implementing marketing and communication strategies to develop the brand• Analyze monthly sales report on brand development performance • Collect and analyze feedback from consumers and customers about brand activities and competitor updates• Prepare monthly, quarterly and annual budgets & KPIs for CEO review

Cosmeceuticals - Wholesales | VI Derm - VI Peel, Osmosis, PRIORI, AnteAGE & Revitalash• Successfully negotiated lucrative contracts with major parties: 4 Imported Brands, 5+ Dermatology Hospitals, 40+ Dermatologists, 100+ Celebrities/KOLs/KOCs/Influencers• Implement strategic growth initiatives resulting in the expansion to 2 new markets: Hanoi and Mekong Delta• Collaborate across the organization to develop and oversee the execution of master brand communication, marketing and sales strategies to accelerate the company's growth• Analyze monthly sales & marketing report on brand development performanceForecast annually and procure monthly product line merchandise from business partner by using sales information and potential upcoming trends• Prepare monthly, quarterly and annual budgets & KPIs for CEO review• Utilize subject matter expertise and knowledge to offer detailed and efficient translations possible for brand materials & communication• Plan and execute all company events from external to internal: Conference, Workshop, Launching Event, Cooperation Signing Ceremony, Private Party and Year End Party, etcAchievement:• Developed 4 new US brands in 3 years when working for SciDerm• Negotiated & closed major contracts & agreements with business partners• Implemented successful marketing & sales strategy for the company in 2022-2024 endorsed by revenue growth of 300%• Excellent Employee who is sent for training in the United States with VI Peel - VI Derm in October 2023

- Develop, implement and monitor communications strategy in order to support business objectives and maximize positive exposure in local markets, increase brand reach by 20% for Cathy Doll and 50% for Astalift with 30% sales performance increasing- Determine the KPIs for the PR, measures and evaluates the performance of each activity and event, produces reports on each KPI and PR campaign (Sponsorship, KOL, CRM, Workshop, etc). - Prepare and implement seasonal/monthly campaigns and initiatives on E-commerce (Lazada, Shopee, Tiki , Sendo & Yes24) and successfully being in Top 3 Best Selling Product on Lazada 9.9 and Lazada 11.11- Develop and maintain existing relationship with Beauty Chains (Guardian, GlamBeautique, FBeauty, Emart, Moira, ABBeautyWorld & Joli) and Media (dep.com.vn, ngoisao.net, vnexpress.net & elle.vn)- Cooperate with 60+ KOLs for 5 big campaigns and 3 small campaigns- Give ideas & produce 40+ unique POSMs: Pop-up booth, Gift box, Sales kit, Brochure, Leaflet, Standee, Info-card, Tent card, etc- Plan and execute 20+ Events such as Formal Dinner, Private Sales, Internal Sales, Workshop, Activation, etc

- Preparing, presenting, and selling strategies, communication plans, creative concepts and execution plans to clients- Efficiently manage projects, including timelines, budgets, suppliers, legal obligations, and staffing- Propose and choose the suitable supplier for the project to drive the cost down in difficult situation without sacrifice the quality of the work- Successfully lead team to run and manage the projects on day to day basic to deliver project quality, good profit, and client satisfaction- Represent the company at event onsite to take care clients as well as ensure that client issues are dealt with in an efficient manner- Maintaining and expanding relationships with existing clients

- Develop content strategy aligned with short-term and long-term marketing targets. Conduct market research and analyzed current trends- Collaborated with cross-functional teams to deliver on-time and on-budget projects and initiatives- Successfully implemented 4 new content strategies and campaigns, leading to an increase in website traffic by 15% and an improved customer engagement rate of 32%- Provided reports to upper-management on moderation metrics and progress against organizational goals, encouraging buy-in from all related departments