Bao L.

Bao L. Email and Phone Number

Ho Chi Minh City, Ho Chi Minh City, VN
Bao L.'s Location
Ho Chi Minh City Metropolitan Area, Viet Nam
About Bao L.

With more than 11 years in the highly competitive retail industry and being part of an entrepreneur, I possess a blended experience across strategic and operational functions. My execution capacity was developed over the career progression from client-facing duties in sales and purchasing, from customer services to managerial roles in procurements and store operation. Based on in-depth insights accumulated from the hand-on responsibilities, I successfully developed SOPs/policies, implemented ERP, and responded to strategic ad-hoc requirements towards meeting organization objectives. In the pursuit to become an expert in Business Development profession, I currently look forward to exploring a position that expands my scope of work and brings me more challenges.

Bao L.'s Current Company Details
Maxidi - the pioneer of hard discount in Viet Nam

Maxidi - The Pioneer Of Hard Discount In Viet Nam

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Senior Category Manager
Ho Chi Minh City, Ho Chi Minh City, VN
Bao L. Work Experience Details
  • Maxidi - The Pioneer Of Hard Discount In Viet Nam
    Senior Category Manager
    Maxidi - The Pioneer Of Hard Discount In Viet Nam
    Ho Chi Minh City, Ho Chi Minh City, Vn
  • Maxidi Vietnam - A Discounter Retail Store Model
    Senior Category Manager
    Maxidi Vietnam - A Discounter Retail Store Model Jun 2023 - Present
    Ho Chi Minh City, Vietnam
  • Giftahaus - Employee & Client Recognition Gifts
    Co-Founder
    Giftahaus - Employee & Client Recognition Gifts Apr 2022 - Present
    Ho Chi Minh City, Vietnam
  • Telio
    Category Manager
    Telio Jul 2022 - Jun 2023
    Ho Chi Minh City, Vietnam
    o Managed the category strategy by developing strategies to increase sales, market share and profitability of imported productso Developed promotional plans, launched products and performed pricing analysiso Conducted research to identify consumer trends, preferences and behaviorso Developed and maintained relationships with international suppliers and vendorso Improved cost efficiency and pricing strategies for imported productso Monitored, analyzed and forecasted sales, trends, and market share of imported productso Supervised the merchandising and product selection process to ensure accuracy, quality, and customer satisfaction
  • Ciceksepeti.Com / Lolaflora.Com
    Vendor Acquisition Manager Cum Merchandising Manager
    Ciceksepeti.Com / Lolaflora.Com Jul 2021 - Jun 2022
    Ho Chi Minh City, Vietnam
    o Be a part of an entreprenuerial team to deploy new e-commerce platform in Vietnam from sratcho Working with different stakeholders from initial planning to operationally thriving platform o Responsible for entire vendor management process from onboarding to coaching vendors to ensure they abide by relevant KPIs and SLAso Training and auditing vendors periodically to ensure the standardize procedures are followed.o Improving customer satisfaction by monitoring KPIs of vendors on relevant systems.o Coming up with initiatives to semi-automate product uploading and vendor progress payment calculations which saved time and facilitated better workflow efficiency o Creating seasonal private design portfolio depends on market needs; pricing management to keep platform-own products more competitive.o Strategic cooperating with major brands such as Fahasa, Sociolla, Insider to enhance business effectiveness in local market
  • Nam An Market
    Merchandising Manager
    Nam An Market Jun 2019 - Jun 2021
    Ho Chi Minh City, Vietnam
    - Team Management and Development- Procurement and Purchasing management▪ Ensuring stock availability during holiday by working tightly with suppliers to forecast consumption capacity.▪ Continuously building backup vendors to secure inventory on fast moving goods.▪ Establishing a routine inspection check on vendors’ inventory to ensure an optimized stock level with highest effectiveness.▪ Monitoring market changes; performing competitor analyses on prices and products.▪ Define, implement purchasing process that includes but not limited to activities such as preparing purchasing plan, sourcing, bidding, making orders, and driving out expired products for removal.▪ Developing and maintaining a relationship with suppliers to ensure ▪ Analyzing sales patterns to anticipate and forecasting trends in consumer buying patterns.▪ Cooperate with the Marketing department and Store Management team to manage new product launches, changes of strategic suppliers, agreement on technical specifications, quality, price, and terms.
  • Aeon Citimart
    Category Manager
    Aeon Citimart Feb 2017 - Jun 2019
    Ho Chi Minh City, Vietnam
    ▪ Be responsible for procurement process of FMCG (confectionery, snack, wine and liquor categories)▪ Establishing a routine inspection check on vendors’ inventory to ensure an optimized stock level with highest effectiveness.▪ Supervise the Supply base to maximize Sales & Profitability▪ Negotiate with supplier to ensure effectiveness of the Offer Management roles in term of contract, assortment, pricing, promotion, distribution,...▪ Propose the listing/delisting items or suppliers to ensure the KPIs of the category▪ Working with Customer Management, develop and maintain the Pricing Strategy for the Category▪ Provide all necessary information and documentation is passed to supporting staff.
  • Aeon Citimart Retail Chain – Headquarter
    Retail Operation Assistant Manager
    Aeon Citimart Retail Chain – Headquarter Jun 2016 - Feb 2017
    Ho Chi Minh City, Vietnam
    - Build operational systems and policies.o Building Standard Operating Procedures, collaborating with the Human Resources Department to develop staff assessment regulations and periodic performance review.- Store monitoringo Managing operating cost (labor cost, equipment cost, store supplies cost …)- Inventory/ Sale analysis & Cost Managemento Forecast sales and inventory requirements for each store to determine the optimal stock levels. o Work with functional leaders to identify and operationalize strategies to achieve business optimization and lead a successful implementation of Microsoft AX system.
  • Aeoncitimart
    Store Manager
    Aeoncitimart Jun 2015 - Jun 2016
    Ho Chi Minh City, Viet Nam
    - Develop business strategies to raise customer pool, increase store traffic and optimize profitability.- Ensure high levels of customer’s satisfaction through excellent services.
  • Target
    Executive Team Leader (Assistant Manager)
    Target Jan 2014 - Jun 2015
    San Jose, Us
    - Contribute to establishing monthly and quarterly strategy for the store based on KPIs and store operation reports.- Deliver great services by interacting with guests and team members, actively demonstrate and recognize the Vibe model: Engage, Educate and Sell to drive sales and guest loyalty.
  • Target
    Guest Service Team Leader
    Target 2013 - Jan 2014
    San Jose, Us
    - Helping cashiers get DPCIs and resolving similar small transaction issues; giving out changes to register; resolving guest issues at the Service Desk. - Achieve REDcard conversion goals by coaching team members to follow the register prompts.
  • Vietglobal Logistic
    Sales Lead
    Vietglobal Logistic Sep 2010 - Oct 2011
    Ho Chi Minh City
    - Develop prospective customers and analyze sales opportunities in the logistics industry.- Maintain relationships with clients by providing support, information, and guidance, researching, and recommending new opportunities.

Bao L. Education Details

Frequently Asked Questions about Bao L.

What company does Bao L. work for?

Bao L. works for Maxidi - The Pioneer Of Hard Discount In Viet Nam

What is Bao L.'s role at the current company?

Bao L.'s current role is Senior Category Manager.

What schools did Bao L. attend?

Bao L. attended San Jose State University, University Of Economics Ho Chi Minh City.

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