Bao-Ly Le Email & Phone Number

Hanoi

Hanoi, Hanoi, Vietnam

In charge of- Branding campaign- Digital branding (content & ads)- Revamp company's website

Hanoi, Hanoi, Vietnam

HAP Media is a young yet notable digital marketing agency in pharmaceutical field. My missions are:- Conduct market research to define customer insight for each brand and from that, define newcommunication strategy.- Build marketing plans and coordinate 4 teams (SEO, media-buying, content, production) for execution

Hanoi, Vietnam

• To strengthen Vietnamobile’s comeback to the mobile market, my team was formed with an ambitious mission to triple mobile customer base by 2020. I lead a team of 3 members to build future leading products to acquire.
• Collaboration with cross-discipline team including Tech, Sales & MarCom specialists to introduce successfully our new products to market. From market research, product concept, P&L, business plan to tech implementation.
• Built-up Co-marketing plan with Grab, YouTube, The Coffee House, Golden Gate, Gamify… to bring more utilities and rewards to our customers
• Report to CCO and CEO about sales’ number and product’s spread-out Results:
• Successfully created and launched 3 new products, of which “Thánh Sim” is a brand-new concept of SIM that never existed before in Vietnam and we made a very big noise in the market
• Increased new sales by 40%

Hanoi, Vietnam

Paris Area, France

• The Business Unit (BU) of Triple Play plan (Television, Telephone and Internet) has a strong ambition to double its customer base within 1 year. Within this entity, I’m in charge of developing customers loyalty program
• Built promotion programs to retain customers and to increase up-sales to premium plan.
• Defined a multi-channel communications strategy for our marketing campaigns
• Followed key business indicators, analyzed and reported to BU leaders.Results:
• Up-sales performance of a strategic product increased by 12%
• Saved 3k churners/ months, outperformed the annual objective

Paris Area, France

• Partnership management (with LeKiosk, L’Equipe, L'Express, AMG, Coyote, Canal+): collaborated with partners in order to generate marketing and communication campaign, exchange information about market, customer (needs.
• Business marketing strategy: Analysed product sale's KPI and defined strategies for products' development
• In charge of marketing and communication campaigns * Contributed to increase the sales of paying options.

Saint-Denis Area, France

• Benchmark & analysis: Conducted market research, benchmark, analyzed information on market dynamics, customers’ needs and competitors’ movements to improve/create new product and to formulate marketing strategy
• Marketing planning & execution: Prepared and executed marketing programs; contributed to create new products, launched new product campaign
• 360° communication campaign: Executed social network, SMS & emailing campaign, improved the distribution, and the customer service, held challenge event, responsible for internal communication
• Website management: Renovated and updated the website in collaboration with external agency* Contribution to the sales increase of a strategic product ** Benchmark reports and product proposition appreciated by.

Hanoi

• Market research & analysis to understand customers’ needs and to improve Lotte’s services
• Sales (B2B): Contacted brands to provide a space in the Lotte Department Store- Reports appreciated by LOTTE’s CEO, contributed to improve LOTTE’s services- Created partner relationships with luxury brands

• Market research & analysis: Contributed to improve banking products and services
• Event organization: Contributed to hold important events, Brands awareness analysis- 2 successful events that contributed to increase brand awareness

Master'S Degree, International Business/Trade/Commerce

Best master of France in 2014 in the fields of International Trade and Management Apprenticeship course with the rhythm of 3 days at.

Bachelor'S Degree, International Business/Trade/Commerce

Activities and Societies: - Member of Youth Union of Foreign Trade University - Vice-president of French club of Foreign Trade University.

A Level, With Honor, French

Activities and Societies: Member of dancesport club