In charge of- Branding campaign- Digital branding (content & ads)- Revamp company's website

HAP Media is a young yet notable digital marketing agency in pharmaceutical field. My missions are:- Conduct market research to define customer insight for each brand and from that, define newcommunication strategy.- Build marketing plans and coordinate 4 teams (SEO, media-buying, content, production) for execution

To strengthen Vietnamobile’s comeback to the mobile market, my team was formed with an ambitious mission to triple mobile customer base by 2020. I lead a team of 3 members to build future leading products to acquire more customers. I’m in charge as well of:• Collaboration with cross-discipline team including Tech, Sales & MarCom specialists to introduce successfully our new products to market. From market research, product concept, P&L, business plan to tech implementation and communications campaign.• Built-up Co-marketing plan with Grab, YouTube, The Coffee House, Golden Gate, Gamify… to bring more utilities and rewards to our customers• Report to CCO and CEO about sales’ number and product’s spread-out Results:• Successfully created and launched 3 new products, of which “Thánh Sim” is a brand-new concept of SIM that never existed before in Vietnam and we made a very big noise in the market• Increased new sales by 40%

The Business Unit (BU) of Triple Play plan (Television, Telephone and Internet) has a strong ambition to double its customer base within 1 year. Within this entity, I’m in charge of developing customers loyalty program • Built promotion programs to retain customers and to increase up-sales to premium plan. • Defined a multi-channel communications strategy for our marketing campaigns• Followed key business indicators, analyzed and reported to BU leaders.Results:• Up-sales performance of a strategic product increased by 12%• Saved 3k churners/ months, outperformed the annual objective

• Partnership management (with LeKiosk, L’Equipe, L'Express, AMG, Coyote, Canal+) : collaborated with partners in order to generate marketing and communication campaign, exchange information about market, customer (needs and behaviour), KPI of products sales• Business marketing strategy: Analysed product sale's KPI and defined strategies for products' development• In charge of marketing and communication campaigns * Contributed to increase the sales of paying options.

• Benchmark & analysis: Conducted market research, benchmark, analyzed information on market dynamics, customers’ needs and competitors’ movements to improve/create new product and to formulate marketing strategy• Marketing planning & execution: Prepared and executed marketing programs; contributed to create new products, launched new product campaign • 360° communication campaign: Executed social network, SMS & emailing campaign, improved the distribution, and the customer service, held challenge event, responsible for internal communication• Website management : Renovated and updated the website in collaboration with external agency* Contribution to the sales increase of a strategic product ** Benchmark reports and product proposition appreciated by marketing manager

• Market research & analysis to understand customers’ needs and to improve Lotte’s services• Sales (B2B) : Contacted brands to provide a space in the Lotte Department Store- Reports appreciated by LOTTE’s CEO, contributed to improve LOTTE’s services- Created partner relationships with luxury brands

• Market research & analysis: Contributed to improve banking products and services• Event organization : Contributed to hold important events, Brands awareness analysis- 2 successful events that contributed to increase brand awareness