Marketing And Sales Manager
Bliss Boutique
Tampa/St. Petersburg, Florida Area
• Strategized and developed all campaign collateral materials including online and traditional advertisements, social media, website content, newsletters, email, and product promotions• Managed marketing and advertisement budgets, margin setting and product mix design, repositioned brand, and sales growth plan leading to 40% sales growth of core SKUs • Served as a customer relationship manager, including fulfilling orders and identifying samples to be featured at trade shows • Created content plans for social media marketing campaigns; monitored weekly, monthly, and quarterly for social media sentiment and brand positioning• Managed all social media platforms, day-to-day publishing of content, and paid media/boosting• Online community management through moderation of comments across social platforms and engagement with the audience • Increased revenue by tracking campaigns and analytics among different email campaigns, AdWords, Facebook ads, SEO, and SEM