Pooja Soni
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Pooja Soni Email & Phone Number

Business Analyst at Loblaws Inc
Location: Barrie, Ontario, Canada 4 work roles 1 school
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✓ Verified July 2026 3 data sources Profile completeness 86%

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Current company
Role
Business Analyst
Location
Barrie, Ontario, Canada
Company size

Who is Pooja Soni? Overview

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Quick answer

Pooja Soni is listed as Business Analyst at Loblaws Inc, a with 1250 employees, based in Barrie, Ontario, Canada. AeroLeads shows a matched LinkedIn profile for Pooja Soni.

Pooja Soni previously worked as Business Analyst at Telus and Business Analyst at Td. Pooja Soni holds Tourism Marketing And Product Development, Tourism And Travel Services Management from Georgian College.

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Loblaws Inc

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Profile bio

About Pooja Soni

"Create synergy between business needs and technical solutions-leading the charge in delivering projects on time, within scope, and above expectations by bringing a strategic mindset to every project. I also ensure that business requirements are clearly defined, well-documented, and translated into actionable solutions that maximize business value."

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Pooja Soni's current company

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Loblaws Inc
Loblaws Inc
Business Analyst
cornwall, ontario, canada
Website
Employees
1250
AeroLeads page
4 roles

Pooja Soni work experience

A career timeline built from the work history available for this profile.

Business Analyst

Current

 Utilized Agile Scrum practices to manage sprints focused on enhancing the customer purchase journey. Worked closely with stakeholders to understand customer needs, define business requirements, and translate them into actionable user stories, enabling the successful rollout of the Endless Aisle feature. Define clear acceptance criteria for each user story to ensure the development team understands what is required for successfully delivering the feature. Engaged with stakeholders and streamlined communication between clients and the IT department. Developed and prioritized epics and features, breaking them down into smaller, actionable user stories for iteration planning. Participated in feasibility and risk analysis to identify critical business areas and high-risk elements of the application. Acted as a liaison between business users and developers to communicate requirements, address changes, and resolve questions and issues. Created use case documents and utilized Draw.io to develop UML diagrams, including use case, activity, and class diagrams, to capture business process flows and workflows, supporting development and quality assurance teams in understanding requirements. Worked closely with the Product Owner to define and prioritize user stories for the Endless Aisle feature, ensuring alignment with customer-centric goals and improved retail experience. Work with the QA team to ensure that acceptance criteria are met, ensuring the Endless Aisle feature works as expected and aligns with the business needs and validate test plans and test plans. Utilized JIRA to manage the product backlog, track user stories, and monitor sprint progress, ensuring timely delivery of business value within the Agile framework.

Apr 2023 - Present

Business Analyst

 Led Product Backlog refinement sessions with the Scrum team to refine, prioritize, and estimate user stories, collaborating with the Product Owner to create, groom, and manage the Product Backlog and User Stories in JIRA. Consistently supported the Scrum Master in problem-solving, conflict resolution, and removing impediments, leading to an increase in team velocity. Collaborated with QA in documenting and executing test cases. Created and executed basic SQL queries for QA testing and data/report validation. Managed the data integration process, working with the data team to build real-time data pipelines that enabled personalized marketing based on telecom customer behavior. Led the design and execution of a streamlined One-Click Targeted Purchase Flow, enhancing the user experience and simplifying the buying process. Conducted UAT and product demonstrations for users. Collaborated with the telecom product teams to understand customer preferences, helping create tailored customer journeys and targeted offers for increased engagement. Gathering, analyzing, and summarizing data and business requirements, defining and designing workflow diagrams, and evaluating proposed solutions.  Ensuring the release of the right features that maintain a positive user experience while aligning with business objectives. Coordinated with stakeholders to define the Minimum Viable Product (MVP), ensuring early releases with maximum value. Collaborate with Agile Scrum team to deliver new products by translating business requirements into user stories and Acceptance Criteria Utilized Jira and Confluence for Agile project tracking, managing backlog grooming and release planning

Oct 2021 - Mar 2023

Business Analyst

Td

 Led the development of an online customer support center for a major bank, integrating a seamless ticketing system and CRM to manage customer inquiries, complaints, and transactions. Utilized Agile methodology with Scrum to manage the project lifecycle, ensuring iterative releases and efficient collaboration across cross-functional teams. Organized and led interviews and brainstorming sessions with key stakeholders and business users to collect information on business processes and user requirements. Developed Requirement Traceability Matrix, wireframes, and activity flows by documenting and analyzing gathered requirements using tools like Draw.io, Excel, and Word. Published progress reports on Jira and provided solution recommendations. Created test plans and test scenarios based on business requirements, ensuring that test scripts aligned with the scenario descriptions and were executed accurately. Worked closely with Product Owner to define and prioritize user stories Conducted an enterprise-wide integration analysis of business applications, delivering both new and customized enhancements. Took participation in user acceptance testing (UAT) to ensure that all functionalities, including knowledge base management and case management, met customer and regulatory requirements. Developed technical specifications by translating business requirements into Rational UML diagrams. Contributed to the creation and management of a risk register to identify and highlight potential risks. Validated that test scripts aligned with scenario descriptions and were executed properly. Utilized various business analysis tools and techniques to conduct data analysis that supports organizational objectives. Utilized Jira and Confluence for Agile project tracking, managing backlog grooming and release planning

Jun 2020 - Sep 2021

Business Analyst

 Managed the project using Waterfall methodology, ensuring that each project phase, design, development, testing, and deployment was completed before transitioning to the next. Led requirements gathering and documented functional requirements for Salesforce CRM integration, ensuring seamless quote generation and customer data management within the system Collected and analyzed requirements through JAD sessions, workshops, and focus groups, ensuring effective collaboration with key stakeholders. Contributed to design reviews alongside the project team. Recorded test case scenarios for all activities, which were later utilized to document the process flow for JAD session consensus. Regularly managed stakeholder expectations and negotiated with project stakeholders to define the most accurate and appropriate scope, quality, and priorities. Worked closely with the IT team to convert business requirements into functional specifications, review solutions, and oversee the UAT process. Facilitated User Acceptance Testing (UAT), ensuring that the solution met all business requirements and was properly validated within Salesforce CRM. Coordinated test cases focused on verifying data accuracy, quote generation, and customer synchronization. Effectively communicated requirements and changes to the development team as needed, while monitoring the entire development and testing process. Documented the "Current State" and "Future State" processes, thoroughly reviewing all activities and workflows. Created functional specification documents for system upgrades. Utilized Visio to map current and future process flows. Worked closely with operations to review and refine new procedures, templates, and training materials. Assisted in testing by documenting key test cases and collaborating with the QA team.

Jan 2019 - May 2020
Team & coworkers

Colleagues at Loblaws Inc

Other employees you can reach at gobac.ca. View company contacts for 1250 employees →

1 education record

Pooja Soni education

FAQ

Frequently asked questions about Pooja Soni

Quick answers generated from the profile data available on this page.

What company does Pooja Soni work for?

Pooja Soni works for Loblaws Inc.

What is Pooja Soni's role at Loblaws Inc?

Pooja Soni is listed as Business Analyst at Loblaws Inc.

Where is Pooja Soni based?

Pooja Soni is based in Barrie, Ontario, Canada while working with Loblaws Inc.

What companies has Pooja Soni worked for?

Pooja Soni has worked for Loblaws Inc, Telus, Td, and Manulife.

Who are Pooja Soni's colleagues at Loblaws Inc?

Pooja Soni's colleagues at Loblaws Inc include Aleksandra Bodzioch, Brendan Orend, Petar Spanovic, Mark Wells, and Kelly Malone.

How can I contact Pooja Soni?

You can use AeroLeads to view verified contact signals for Pooja Soni at Loblaws Inc, including work email, phone, and LinkedIn data when available.

What schools did Pooja Soni attend?

Pooja Soni holds Tourism Marketing And Product Development, Tourism And Travel Services Management from Georgian College.

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