BFL Group operates across in UAE, KSA and rest of GCC as a leading "off-price" retailer offering branded products (home, fashion, footwear, toys and accessories) at deep discounted prices, where customers loves doing the "treasure hunting" in their pursuit to sport branded merchandise, and this is where Brands for Less, Toys for Less, Homes for Less, Luxury for Less, Beauty for Less comes in. Tchibo and My Mucho are the other franchised brands that adorns all the major malls and high streets within GCCMy role in BFL Group is to head tech-led initiatives around enterprise grade business transformation, and spearhead MACH architecture (Microservices and API Led, Cloud with Headless/Edge Computing) across products, both online and physical stores. Other areas includes roadmap setup, managing the vendor landscape, budgeting, business engagement and change management across the technology portfolio

Managed product and technology portfolios, define its vision, roadmap and lead product managers, analysts, and designers.Also managed the enterprise IT Portfolio as PMO in measuring, reporting, managing risks, issues and driving governance across stakeholders for ~250mn+ AED (per year) of investments across 150+ projects and features.As the head of IT strategy and governance across the group for Middle East and SEA (South-East Asia) actively led and engage to prioritize technology investments, build business case and showcase value realization to the board.Major achievements in this role1) Omnichannel and e-Commerce – Implementation of IBM Sterling OMS (Order Management System), DC fulfilment and Last Mile Solutions and implementing Landmark internal marketplace with 3rd party sellersKRA's (key result areas) Rapid e-Com growth (250mn to 2bn AED in 5 years) with industry best NPS scores and ~50mn+ AED savings on fulfilment and last mile costs/year2) Data Analytics led optimization and personalization (price, promo and markdowns, demand forecasting, retail space optimization and CVM (customer value management) partnering with Landmark Data LabsKRA'sa) 200mn+ AED uplift in Gross Margin (last 3 years)b) AI led search, rankings and content generation using generative LLM’s (large language models) increased AOV by 2.5% and online conversion by 0.2%3) Loyalty – Implementation of Epsilon (Shukran), Gift Card (Ogloba) and Digital Wallet KRA'sa) With 12.5mn active Shukran members, +15% AOV inc and 250mn AED customer returns into Landmark digital wallet4) Modernization of Landmark’s Merchandise Planning Systems along with streamlining buying and planning processesKRA's15% critical path optimization, 10% stock cover and 3% markdown reduction with 95%+ availability.I have also hired, mentored and fostered product and technology talents (100+ team members) in the 8 years of my stint with Landmark

As Head of Business Engagement and IT Portfolio Management, reporting to the CIO, I was responsible for engaging with the business across functions and brands to elicit requirements, identify opportunities and incubate solutions I had a team of product managers and BRM's (business relationship managers) to groom and refine requirements, build business case and get investments approved for development and implementationPost implementation, the team reviewed the actualized benefits for presenting to the board for P&L and budgetingSome of the major projects includes1) Supply Chain – Warehouse automation (Mega DC - largest fully automated warehouse in the middle east) Global Trade Management for supplier collaboration, freights, compliance and Expense Management, RFID implementation, Delivery Management System for Landmark’s Home Furniture Businesses, Fleet and Route OptimizationKRA's~100mn+ AED/year savings with lean processes, stock reduction and ageing, NDR (non-delivery returns) reduction2) Digital Transformation – Landmark’s custom-built native app (and PWA) called “Sahla” (means Simple in Arabic) for all store operations (inventory management, clienteling, mobile POS, self-checkout, front line staff collaboration, store order management, floor space optimization and day end operations)KRA's3.5mn man-hours saved/year in the stores with 0.5% LFL sales uplift with space productivity (50mn AED)3) HR and Finance – Oracle HCM (Fusion), Cloud Implementation (Financials, Payroll and Recruitment)4) Data and BI - Implementation of Netezza (Data Warehouse) with Qlik and Power BI based visualization and insights for enterprise reporting5) Led the design and build of Homecentre (Landmark Home Brand) last mile delivery management (planning, scheduling and execution) of furniture and heavy household products (purchased online and in-store) that requires assembly - 8mn AED savings in fleet and resource cost

1) Led multiple programs as part of the business IT roadmap in Homecentre (Landmark Group) including Mobile POS and Merchandise Financial Planning and Assortment Planning (Oracle MFP and AP on RPAS)2) Implemented Store Performance Management and Sales Floor Leadership solution (Storeforce)3) Delivered the solution for booking, planning and scheduling Homecentre Furniture Delivery (online and in-store) called GDMS (Group Delivery Management System) 4) Managed a team of 30 members in IT (Product Managers & Owners, Scrum Teams, Developers and Testers)

1) Lead Consultant / Industry Expert / Subject Matter Expert (SME) for Retail industry in the Digital Business unit2) Proposal creation, design workshops, and supporting business development as the industry SME 3) Solution Incubation and GTM (Go to Market) Lead for retail, CPG and logistics point solutions (RFID, Trade Planning, Personalization)5) Coach and mentor Business Analysts and Consultants in the Digital BusinessKey Result Areas: Lead generation, Client wins, Consulting revenue generation & margin adherence for the Industry segment, Retail Solutions incubation, thought leadership, team building

Head of Technology for Campaign Management, Promotional Offers, Customer Service & Digital Marketing (Tesco Clubcard Loyalty Program, Omnichannel Enablement and Personalization) covering all aspects of Design, Development, Deployment and ServiceLed technology and product management teams in all aspects of product strategy, design and engineering of digital products on loyalty, customer service and marketingLed the Natural Work Team in Tesco to re-platform the IT operating model (Tesco Technology) using Scrum and Agile methodology across UK and India (2500+ employees)

Managed Commercial and Marketing IT Functions in Tesco China covering 6 major programs, with more than £5mn budget and leading 40+ member team across in China, UK and IndiaSome of the major programs includes1) Implementing the Tesco Loyalty System (Next Generation Clubcard) in Tesco China2) Leading the legacy decommission project in migrating monolithic legacy applications to Oracle Retail suite covering all functions into one ‘Operating Model’ landscape3) Building the enterprise data warehouse and BI tool4) Assortment and range planning (Oracle Retail), space & display (JDA, now Blue Yonder)5) Implementation of key business initiatives (Clear as You Go, Better Promotions, Better Range & Capacity Management) using Tesco ‘Operating Model’ systems and processes6) Design, development and deployment of Trade Planning & Promotion Management Tool in China (first for Tesco)Led the Natural Work Team in designing the integration of Tesco China ‘Operating Model’ systems and processes with CRV (China Resources – Vanguard) for the China JV Company

Led the planning, design, build and deployment of the Operating Model across Tesco International (Czechia, Slovak Republic, Poland, Thailand and China) with budgets over £20m in Europe and £16m in AsiaLed the NWT (Natural Work Team) of Business Analysts, SME’s and business product owners in the cross-functional design to integrate the Tesco Operating Model with the legacy applications and processes with all specific configurations and customizations on live operations with intricate cutover design, planning and executionReceived various awards from country CEO's for successful implementation, cutover and change management

Design, Development, Implementation, Test & Support of Oracle Retail Applications (RMS, RPM, ReSA, ReIM, RWMS), across Tesco businesses in US, Asia and Central EuropeBusiness Process Design & Implementation in the Retail Domain

I worked as Senior Business Analyst in the Retail, Transportation and Logistics business unit of Cognizant Technology SolutionsLed the evaluation and POC to implement Retek (before Oracle acquisition) for HEB Grocery, USLed the RFID competency center and point solutions and involved in pre-sales and business development

Worked as functional consultant with clients1) Cypress Semiconductor (implemented i2 Demand Management)2) ARGOS UK (i2 Merchandise, Allocation and Replenishment Planner)