Bappaditya Banerjee
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Bappaditya Banerjee Email & Phone Number

Director of Technology and Business Transformation @ BFL (Brands For Less) Group | Retail | Digital | AI Enthusiast | Tech Strategist | Product Evangelist | Ex- Landmark Group | Ex-Tesco at BFL Group
Location: Dubai, United Arab Emirates 13 work roles 2 schools
1 work email found @landmarkgroup.com 2 phones found area 310 LinkedIn matched
✓ Verified Jul 2026 4 data sources Profile completeness 100%

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Role
Director of Technology and Business Transformation @ BFL (Brands For Less) Group | Retail | Digital | AI Enthusiast | Tech Strategist | Product Evangelist | Ex- Landmark Group | Ex-Tesco
Location
Dubai, United Arab Emirates

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Bappaditya Banerjee is listed as Director of Technology and Business Transformation @ BFL (Brands For Less) Group | Retail | Digital | AI Enthusiast | Tech Strategist | Product Evangelist | Ex- Landmark Group | Ex-Tesco at BFL Group, based in Dubai, United Arab Emirates. AeroLeads shows a work email signal at landmarkgroup.com, phone signal with area code 310, and a matched LinkedIn profile for Bappaditya Banerjee.

Bappaditya Banerjee previously worked as Director of Technology at Bfl Group and Head of Products and Enterprise Portfolio – Landmark IT at Landmark Group. Bappaditya Banerjee holds Mba (Pgp), Information Management from Spjimr Sp Jain Institute Of Management & Research.

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{first}.{last}@landmarkgroup.com
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Profile bio

About Bappaditya Banerjee

As an accomplished business technology leader with 22+ years of experience, I have spearheaded initiatives in the Retail, CPG, and Logistics industries, guiding highly performing teams to innovate, build and implement innovative products and solutions. Proficient in cross-functional leadership and large enterprise scale transformation programs (be-spoke and COTS), I maintain a rigorous focus on data driven insights, customer centric design and aligning with pivotal business KPIs. I deftly merge analytical prowess with a solution-oriented mindset, thriving in granular technical deliberations as well as strategic dialogues that delivers sustainable business value. I am extremely passionate about Ideating use cases to build new products and features and driving teams to execute them, managing business adoption and showcasing benefits.Over the last two decades, I have lived and worked in 10 countries (from US to the Far East) across 3 continents with multi-cultural and multi-lingual teams, thoroughly enjoying my stints and witnessing myriad flavors of organization behaviors, and that has enriched and nurtured me as a people centric leader with a strong belief in building that human connect, the rest will fall in place.

Listed skills include Business Process, Business Analysis, Business Process Design, Requirements Analysis, and 29 others.

Current workplace

Bappaditya Banerjee's current company

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BFL Group
Bfl Group
Director of Technology and Business Transformation @ BFL (Brands For Less) Group | Retail | Digital | AI Enthusiast | Tech Strategist | Product Evangelist | Ex- Landmark Group | Ex-Tesco
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13 roles

Bappaditya Banerjee work experience

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Director Of Technology

Current

Dubai, United Arab Emirates, Ae

BFL Group operates across in UAE, KSA and rest of GCC as a leading "off-price" retailer offering branded products (home, fashion, footwear, toys and accessories) at deep discounted prices, where customers loves doing the "treasure hunting" in their pursuit to sport branded merchandise, and this is where Brands for Less, Toys for Less, Homes for Less, Luxury for Less, Beauty for Less comes in. Tchibo and My Mucho are the other franchised brands that adorns all the major malls and high streets within GCCMy role in BFL Group is to head tech-led initiatives around enterprise grade business transformation, and spearhead MACH architecture (Microservices and API Led, Cloud with Headless/Edge Computing) across products, both online and physical stores. Other areas includes roadmap setup, managing the vendor landscape, budgeting, business engagement and change management across the technology portfolio

Dec 2023 - Present

Head Of Products And Enterprise Portfolio – Landmark It

Dubai, Ae

Managed product and technology portfolios, define its vision, roadmap and lead product managers, analysts, and designers.Also managed the enterprise IT Portfolio as PMO in measuring, reporting, managing risks, issues and driving governance across stakeholders for ~250mn+ AED (per year) of investments across 150+ projects and features.As the head of IT strategy and governance across the group for Middle East and SEA (South-East Asia) actively led and engage to prioritize technology investments, build business case and showcase value realization to the board.Major achievements in this role1) Omnichannel and e-Commerce – Implementation of IBM Sterling OMS (Order Management System), DC fulfilment and Last Mile Solutions and implementing Landmark internal marketplace with 3rd party sellersKRA's (key result areas) Rapid e-Com growth (250mn to 2bn AED in 5 years) with industry best NPS scores and ~50mn+ AED savings on fulfilment and last mile costs/year2) Data Analytics led optimization and personalization (price, promo and markdowns, demand forecasting, retail space optimization and CVM (customer value management) partnering with Landmark Data LabsKRA'sa) 200mn+ AED uplift in Gross Margin (last 3 years)b) AI led search, rankings and content generation using generative LLM’s (large language models) increased AOV by 2.5% and online conversion by 0.2%3) Loyalty – Implementation of Epsilon (Shukran), Gift Card (Ogloba) and Digital Wallet KRA'sa) With 12.5mn active Shukran members, +15% AOV inc and 250mn AED customer returns into Landmark digital wallet4) Modernization of Landmark’s Merchandise Planning Systems along with streamlining buying and planning processesKRA's15% critical path optimization, 10% stock cover and 3% markdown reduction with 95%+ availability.I have also hired, mentored and fostered product and technology talents (100+ team members) in the 8 years of my stint with Landmark

Apr 2022 - Dec 2023

Gm And Head Of Products, It Strategy, Pmo And Business Engagement

Dubai, Ae

As Head of Business Engagement and IT Portfolio Management, reporting to the CIO, I was responsible for engaging with the business across functions and brands to elicit requirements, identify opportunities and incubate solutions I had a team of product managers and BRM's (business relationship managers) to groom and refine requirements, build business case and get investments approved for development and implementationPost implementation, the team reviewed the actualized benefits for presenting to the board for P&L and budgetingSome of the major projects includes1) Supply Chain – Warehouse automation (Mega DC - largest fully automated warehouse in the middle east) Global Trade Management for supplier collaboration, freights, compliance and Expense Management, RFID implementation, Delivery Management System for Landmark’s Home Furniture Businesses, Fleet and Route OptimizationKRA's~100mn+ AED/year savings with lean processes, stock reduction and ageing, NDR (non-delivery returns) reduction2) Digital Transformation – Landmark’s custom-built native app (and PWA) called “Sahla” (means Simple in Arabic) for all store operations (inventory management, clienteling, mobile POS, self-checkout, front line staff collaboration, store order management, floor space optimization and day end operations)KRA's3.5mn man-hours saved/year in the stores with 0.5% LFL sales uplift with space productivity (50mn AED)3) HR and Finance – Oracle HCM (Fusion), Cloud Implementation (Financials, Payroll and Recruitment)4) Data and BI - Implementation of Netezza (Data Warehouse) with Qlik and Power BI based visualization and insights for enterprise reporting5) Led the design and build of Homecentre (Landmark Home Brand) last mile delivery management (planning, scheduling and execution) of furniture and heavy household products (purchased online and in-store) that requires assembly - 8mn AED savings in fleet and resource cost

Jan 2018 - Mar 2022

Head Of It

Andheri (W), Mumabi, Maharashtra, In

1) Led multiple programs as part of the business IT roadmap in Homecentre (Landmark Group) including Mobile POS and Merchandise Financial Planning and Assortment Planning (Oracle MFP and AP on RPAS)2) Implemented Store Performance Management and Sales Floor Leadership solution (Storeforce)3) Delivered the solution for booking, planning and scheduling Homecentre Furniture Delivery (online and in-store) called GDMS (Group Delivery Management System) 4) Managed a team of 30 members in IT (Product Managers & Owners, Scrum Teams, Developers and Testers)

Sep 2015 - Dec 2017

Program Director

Bangalore, Karnataka, In

1) Lead Consultant / Industry Expert / Subject Matter Expert (SME) for Retail industry in the Digital Business unit2) Proposal creation, design workshops, and supporting business development as the industry SME 3) Solution Incubation and GTM (Go to Market) Lead for retail, CPG and logistics point solutions (RFID, Trade Planning, Personalization)5) Coach and mentor Business Analysts and Consultants in the Digital BusinessKey Result Areas: Lead generation, Client wins, Consulting revenue generation & margin adherence for the Industry segment, Retail Solutions incubation, thought leadership, team building

Apr 2015 - Aug 2015

Head Of Technology - Digital Marketing, Omnichannel And Personalization At Tesco

Welwyn Garden City, Hertfordshire, Gb

Head of Technology for Campaign Management, Promotional Offers, Customer Service & Digital Marketing (Tesco Clubcard Loyalty Program, Omnichannel Enablement and Personalization) covering all aspects of Design, Development, Deployment and ServiceLed technology and product management teams in all aspects of product strategy, design and engineering of digital products on loyalty, customer service and marketingLed the Natural Work Team in Tesco to re-platform the IT operating model (Tesco Technology) using Scrum and Agile methodology across UK and India (2500+ employees)

Apr 2014 - Mar 2015

Lead Program Manager - Tesco China

Welwyn Garden City, Hertfordshire, Gb

Managed Commercial and Marketing IT Functions in Tesco China covering 6 major programs, with more than £5mn budget and leading 40+ member team across in China, UK and IndiaSome of the major programs includes1) Implementing the Tesco Loyalty System (Next Generation Clubcard) in Tesco China2) Leading the legacy decommission project in migrating monolithic legacy applications to Oracle Retail suite covering all functions into one ‘Operating Model’ landscape3) Building the enterprise data warehouse and BI tool4) Assortment and range planning (Oracle Retail), space & display (JDA, now Blue Yonder)5) Implementation of key business initiatives (Clear as You Go, Better Promotions, Better Range & Capacity Management) using Tesco ‘Operating Model’ systems and processes6) Design, development and deployment of Trade Planning & Promotion Management Tool in China (first for Tesco)Led the Natural Work Team in designing the integration of Tesco China ‘Operating Model’ systems and processes with CRV (China Resources – Vanguard) for the China JV Company

Dec 2012 - Apr 2014

Business Systems Manager

Welwyn Garden City, Hertfordshire, Gb

Led the planning, design, build and deployment of the Operating Model across Tesco International (Czechia, Slovak Republic, Poland, Thailand and China) with budgets over £20m in Europe and £16m in AsiaLed the NWT (Natural Work Team) of Business Analysts, SME’s and business product owners in the cross-functional design to integrate the Tesco Operating Model with the legacy applications and processes with all specific configurations and customizations on live operations with intricate cutover design, planning and executionReceived various awards from country CEO's for successful implementation, cutover and change management

May 2011 - Nov 2012

Senior Business Analyst

Welwyn Garden City, Hertfordshire, Gb

Design, Development, Implementation, Test & Support of Oracle Retail Applications (RMS, RPM, ReSA, ReIM, RWMS), across Tesco businesses in US, Asia and Central EuropeBusiness Process Design & Implementation in the Retail Domain

Aug 2005 - Apr 2011

Senior Business Analyst

Teaneck, New Jersey, Us

I worked as Senior Business Analyst in the Retail, Transportation and Logistics business unit of Cognizant Technology SolutionsLed the evaluation and POC to implement Retek (before Oracle acquisition) for HEB Grocery, USLed the RFID competency center and point solutions and involved in pre-sales and business development

Mar 2005 - Aug 2005

Consultant

Scottsdale, Arizona, Us

Worked as functional consultant with clients1) Cypress Semiconductor (implemented i2 Demand Management)2) ARGOS UK (i2 Merchandise, Allocation and Replenishment Planner)

Jan 2004 - Feb 2005

Software Engineer

Rs Software Solutions Pvt. Ltd.
Dec 2000 - May 2002

Systems Integration Engineer

Bangalore, Karnataka, In

Jun 2000 - Nov 2000
2 education records

Bappaditya Banerjee education

Mba (Pgp), Information Management

Spjimr Sp Jain Institute Of Management & Research

Be (Electrical), Electrical Engineering

Jadavpur University
FAQ

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What company does Bappaditya Banerjee work for?

Bappaditya Banerjee works for BFL Group.

What is Bappaditya Banerjee's role at BFL Group?

Bappaditya Banerjee is listed as Director of Technology and Business Transformation @ BFL (Brands For Less) Group | Retail | Digital | AI Enthusiast | Tech Strategist | Product Evangelist | Ex- Landmark Group | Ex-Tesco at BFL Group.

What is Bappaditya Banerjee's email address?

AeroLeads has found 1 work email signal at @landmarkgroup.com for Bappaditya Banerjee at BFL Group.

What is Bappaditya Banerjee's phone number?

AeroLeads has found 2 phone signal(s) with area code 310 for Bappaditya Banerjee at BFL Group.

Where is Bappaditya Banerjee based?

Bappaditya Banerjee is based in Dubai, United Arab Emirates while working with BFL Group.

What companies has Bappaditya Banerjee worked for?

Bappaditya Banerjee has worked for Bfl Group, Landmark Group, Homecentre, Mindtree, and Tesco.

How can I contact Bappaditya Banerjee?

You can use AeroLeads to view verified contact signals for Bappaditya Banerjee at BFL Group, including work email, phone, and LinkedIn data when available.

What schools did Bappaditya Banerjee attend?

Bappaditya Banerjee holds Mba (Pgp), Information Management from Spjimr Sp Jain Institute Of Management & Research.

What skills is Bappaditya Banerjee known for?

Bappaditya Banerjee is listed with skills including Business Process, Business Analysis, Business Process Design, Requirements Analysis, Oracle, Management, Solution Architecture, and It Strategy.

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