Baptiste Chaussignand Email & Phone Number

Malmö, Comté De Scanie, Suède

/ Overall responsible for product strategy and commercial planning for the Bike Category (largest Thule Group category) : Bike Carriers, Bike Trailers and Child Bike Seats categories/ Managing the product portfolio, channel strategy, pricing, and promotion within the categories/ P&L responsibility & ensuring profitable growth/ Developing three-year strategic plans, annual budgets, and performance metrics./ Ensuring excellence in execution of Marketing and Commercial activities/

Annecy, Auvergne-Rhône-Alpes, France

Annecy (France)

/ Created boards and bindings ranges that helped Salomon Snowboards to grow by 25% in US market and maintain EMEA and Japan business in a highly challenging landscape/ Pulled up the product mix by creating core, innovative, and high end products and stories within the two product lines/ Established a solid and efficient partnership with our local commercial and eCommerce teams/ Closely worked with team riders and community to create product ranges and MKG stories/ Strong… Show more / Created boards and bindings ranges that helped Salomon Snowboards to grow by 25% in US market and maintain EMEA and Japan business in a highly challenging landscape/ Pulled up the product mix by creating core, innovative, and high end products and stories within the two product lines/ Established a solid and efficient partnership with our local commercial and eCommerce teams/ Closely worked with team riders and community to create product ranges and MKG stories/ Strong collaboration with the Marketing & Communication to establish seasonal key initiatives Show less

Annecy (France)

/ Seasonal forecasting, purchasing and sales analysis/ Project management: A/B test new website launch, product shoot briefs, checkout improvement/ Website efficiency analysis via Adobe analytics/ Business development : new countries e-shops opening over Europe/ Management of e-commerce platforms (Magento, CMS,…)/ Building and implementation of the seasonal marketing and commercial animation planning/ Strong relationship built with subsidiaries and retail for commercial… Show more / Seasonal forecasting, purchasing and sales analysis/ Project management: A/B test new website launch, product shoot briefs, checkout improvement/ Website efficiency analysis via Adobe analytics/ Business development : new countries e-shops opening over Europe/ Management of e-commerce platforms (Magento, CMS,…)/ Building and implementation of the seasonal marketing and commercial animation planning/ Strong relationship built with subsidiaries and retail for commercial animation and website management/ SEM management : deployment of the EMEA global and local strategy with the agency/ Merchandising: conducting promotional campaign on-site and off-site / website management Show less

Paris (France)

/ Product launching on the “back to school” 2010/ Creation of communication tools in collaboration with Korean Headquarter and agencies/ Organization of the Samsung stand at the photo show in Paris/ Weekly sales reporting and analysis of hybrid cameras

Paris (France)

/ Business development, client briefs, advice and presentation/ Financial support: quotations, invoicing, optimization of purchasing costs/ Planning management, studio coordination

Valence, Auvergne-Rhône-Alpes, France

Valence, Auvergne-Rhône-Alpes, France

Master’S Degree Business School / Marketing And International Strategy, International Business

Activities and Societies: Responsable communication de l'association IRO (promotion des sports de glisse)

Master Maib: Master Of Arts In International Business

Lapland University Of Applied Sciences - Exchange Semester, Marketing International

Dut Gea (University Diploma Of Management), Dut Gea

Baccalauréat (High School Diploma) Catering Industry, Catering Industry