Oversee the performance of the e-commerce site and its strategy, as well as the CRM channels, to support the brand’s growth and its positioning in the digital landscape. My responsibilities include:• Monitoring performance through optimized dashboards and KPI analysis to adjust strategic actions and maintain a consistent margin on digital channels.• Implementing and managing the commercial planning (product launches, promotions, events such as Father’s Day) in coordination with internal teams.• Organizing and ensuring the consistency of promotional sales through various “private sale” platforms.• Developing the e-commerce strategy, identifying opportunities such as marketplace expansion, custom manufacturing development, and product personalization optimization.• Managing the front and back-office of the site, implementing improvements to the customer journey, and adding new features (WhatsApp, Shopify Market, etc.), as well as overseeing site evolution projects.• Formulating, implementing, and tracking the CRM campaign and automation strategy (emailing and WhatsApp).• Coordinating with various internal teams and external partners on site-related topics.

(Direct leads: Marjorie Nibling & Camille Rousseau)Pilot and optimize sales performance in the French market while serving as the primary contact for local operations and ensuring adherence to the commercial calendar. My role encompassed market performance analysis, collaboration with internal teams to adapt global campaigns, and the continuous enhancement of the customer journey to support the growth of the Zalando website and application. • Conduct weekly performance analyses and recommend actions aligned with commercial strategy objectives. • Monitor commercial performance for the French market in coordination with the global commercial calendar, ensuring local actions are tailored to maximize results. • Manage promotional events, ensuring the successful execution of commercial activities approximately every six weeks. • Collaborate across departments with planning, pricing, supply, and content teams to establish a coherent calendar. • Localize global campaigns and optimize the assortment to better meet the expectations of French consumers; coordinate local campaign efforts with teams from other markets. • Oversee homepage campaigns (approximately eight per week) and implement local campaigns aimed at enhancing customer experience and site performance. • Enhance the customer journey on the website and application by analyzing performance data and implementing A/B testing.

(Managers Anne-Sophie Jourdan & Flore Pilzer)Trade & Marketing Project Manager- Proposals, negociations and implementations of the trade marketing operation and budgets with the brands and partners- Project leader for « special projects »: virtual popup, showrooms, physical events… & 360° operations in line with the season planning- Deployment of the online commercial strategy- Permanent contact with brands on marketing requests- Coordination of product highlights for the season shootings (100 looks/150 assets/80 brands)- Project leader for « special projects »: virtual popup, showrooms, physical events…CRM Manager- Conception, monitoring, steering of the multi channels CRM strategy (emailing, SMS, web notification) in line with the commercial activations, brand ST and editorial calendar - Performance reportings with Google Analytics and the campaign platforms (Klaviyo, Sinch, PushOwl, Klaviyo)- Implementation of automation campaigns, A/B testing- Coordination of the emailing content (briefs, translation follow-ups, brainstorming,…)- CRM coordination on commercial activations (sales, Black Friday,...)- Conception and implementation of recruitment and loyalty operations (Advent calendar, customer gifting referra program,...)Website & UX- Backoffice contributions (Magento then Shopify Plus)- Management of the site animation (creation of pages and categories, highlights,...)- Implementation of new functionalities (Back in Stock, transactional SMS...) and UX improvement (design evolution, tree structures etc...) with the IT teamMain projects in 2022- Cryptocurrency payment- Popup on the metavers Decentraland- Campaign "Beyond Eploration" and renaming Monnier Paris- Migration from Mailchimp to KlaviyoMain projects in 2021- Live shopping and 360° activaton "Welcome back tot he 00s“- First NFT drop with the artist Ben Elliot- Launch of the digital fashion category- Launch of the „Monnier Showrooms“Managment of 2 apprentices.

(Supervisor - Serge Martignon)

Showroom WOMEN&MEN SS19 Showroom WOMEN&MEN FW18 Showroom MEN PREFALL 18 Showroom MAIN SS18 Showroom MEN SS18 Showroom MAIN FW17

(Supervisor - Jacinta Vandamme)

(Supervisor - Claudine Verry)- Steering of commercial operations and Printemps’ events- Management of projects between the markets- Market intelligence, product and marketing recommendations- Editor for the communication medias- Elaboration of trend books for any markets

(Responsable - Mylène Lajoix)- Mise en place et coordination du showroom- Relation avec les journalistes et stylistes- Gestion des parutions et des archives, aide sur les événements et défilésRédaction d'un mémoire : "Le vêtement agnès b., entre modernité et iconicité"

(Responsable - Laurence Dumas)Conseil au client, accompagnement et fidélisation pour les marques de prêt-à-porter femme Lee, See U Soon, Levis, Pablo.

(Responsable - Jessica Vaillat)- Veille concurrentielle et iconographique dans les domaines de la mode et des arts plastiques- Recherches iconographiques et alimentation en profils d’artistes, notamment sur la section mode et art contemporain, à destination du site d’arts visuels theredlist.com- Aide et rédaction de contenu pour les réseaux sociaux

Participation à la campagne d'inscription 2014-2015.

- Développement de la communication- Administration web- éalisation de flyers et portfolios- Community Management

- Inventaire et reconditionnement du fonds photographique argentique- Gestion des droits liés à l’image- Recherches et travail documentaire iconographique