Marketing And E-Commerce Manager
CurrentWork within a small team with a limited marketing budget, actively participating in every business decision. We increased turnover by 287%, orders by 248%, and decreased the return rate by 21% since I joined the company. Tripled trouser production, leading to our largest collection to date with each launch.E-commerce: Lead the creation of the new Kit Blake website on Shopify, reflecting the brand's identity. Implement an SEO-focused strategy for optimal online visibility and outreach. Proactively enhance website performance, integrating features for an improved shopping experience and increased sales. Manage CRM strategies and email campaigns, achieving an average open rate of 62%. Conduct SEO-focused copywriting using Chat GPT.Brand Strategy and Content Creation: Define brand aesthetic guidelines and identity. Commission and manage on-brand photoshoots, ensuring seamless execution for a strong visual identity.Social Media: Manage organic social platforms, doubling followers and reaching +3 million accounts in a year. Oversee a paid media agency for aligned advertising strategies. Establish and nurture relationships with creators for increased brand awareness. Weekly monitoring of social channel KPIs, interpreting data for constant strategy improvement.