Work within a small team with a limited marketing budget, actively participating in every business decision. We increased turnover by 287%, orders by 248%, and decreased the return rate by 21% since I joined the company. Tripled trouser production, leading to our largest collection to date with each launch.E-commerce: Lead the creation of the new Kit Blake website on Shopify, reflecting the brand's identity. Implement an SEO-focused strategy for optimal online visibility and outreach. Proactively enhance website performance, integrating features for an improved shopping experience and increased sales. Manage CRM strategies and email campaigns, achieving an average open rate of 62%. Conduct SEO-focused copywriting using Chat GPT.Brand Strategy and Content Creation: Define brand aesthetic guidelines and identity. Commission and manage on-brand photoshoots, ensuring seamless execution for a strong visual identity.Social Media: Manage organic social platforms, doubling followers and reaching +3 million accounts in a year. Oversee a paid media agency for aligned advertising strategies. Establish and nurture relationships with creators for increased brand awareness. Weekly monitoring of social channel KPIs, interpreting data for constant strategy improvement.

E-commerce: Built a new website on Square Space, capturing the essence of the brand's identity and establishing their inaugural online store.Project Management: Initiated the introduction of their first branded range of tea and coffee available for online purchase and in cafes.Marketing: Definited the company's brand identity. Collaborated with influencers to launch social media campaigns and brand activations, aiming to increase website traffic, online sales, and footfall to the cafe.

Strategic Campaign Management: Planned, developed, and executed impactful marketing campaigns for brands and product launches, such as The Rake Tailored Beverages, or Alexander Kraft Monte Carlo. Formulated and executed marketing strategies to increase brand awareness, drive social media engagement, and boost sales.Team Management and Strategy Alignment: Worked across several business departments, contributing to business model re-focus, brand collaborations, business development, project management, and marketing functions. Managed teams responsible for product uploads, social media and customer service. Collaborated closely with the Managing Director to enhance the overall customer and brand experience.E-Commerce: Held responsibility for the e-commerce website, using platforms such as Magento and Wordpress. Effectively managed e-commerce teams to drive online success.Customer Relationship Management: Managed VIP and luxury watch customers, implementing action plans for identification, maintenance, and targeting. Built strong online and offline relationships, establishing best practices for customer servic to maximise customer value and enhance the overall customer experience. Planned and delivered CRM strategies across the marketing mix, ensuring consistent messaging across all channels. Identified opportunities for automated, data-driven email marketing campaigns.

· Creator of a leather bag brand for the modern gentleman who is always on the road.· Market research prior to each product launch, branding, digital marketing (on social media, content planning, advertising campaign management and optimisation, SEO and SEA), content creation and growth hacking, Influencer marketing campaigns to increase the brand’s appeal.· Managing relationships with commercial partners (distributors, blogs), direct online sales (through Shopify), management and analysis of sales so as to implement new continuous growth strategies.· Product conception and design, working closely with the workshop in Florence, Italy.· Frères De Voyages has been featured in the biggest menswear blogs in France, reaching more than 200,000 people.

Develop a strong relationship between the brand and our customers, always going above and beyond to satisfy them, and improve the customer experience. As a result, the returning customer rate increased by 42% in 12 months.Market research to ensure optimal client satisfaction and relationship management. Working closely with the founders to suggest and execute improvements to the customer journey.Liaising with clients leading to a 45% boost in positive client service reviews. Researching and sourcing for new collections. Dealing with our suppliers and ensuring a smooth execution of the process from order to delivery. Stock analysis, sales forecasting and resource planning. Establishing a "Back in stock alert", and personally letting customers know when the products they want are available. Creating and managing a system to handle consumer queries and establishing a process for effective client communication. "If Les Clefs d’Or extended to his line of profession, Mr Rosset would wear ‘The Golden Key’ for customer service. Bravo.""Service is also amazing. I had some concerns regarding my order and Baptiste went above and beyond to make sure it arrived in a timely manner. He even kept in touch via email to ensure I was completely satisfied.""The Rampley & Co online experience was first class. I was kept appraised throughout the process personally by Baptiste Rosset, the Head of Client Liaison. All this despite a global pandemic.""More than just pocket squares, they tell a story and do so impeccably. Baptiste's customer service is unparalleled, will definitely be ordering more in the future!""Beyond the squares themselves, the service was above and beyond. It was personalized, engaged and focused on customer satisfaction. When two of the designs I was seeking were out of stock, M. Rosset helped me pre-order and fortunately obtain both squares in short order. The Customer Service is a model for other online sales to emulate."

Based on a ‘Do It Yourself’ way of thinking, Indepedent Youth Asso allowed bands to record an album in our studio, to release it, and to develop their own merchandising, such as screen-printed t-shirts and pins.I was responsible for all marketing activities, including market research, pricing, places of distribution, accounting and relational marketing.