In my role, I conducted in-depth marketing interviews with key market targets to gather valuable insights and data. I translated these insights into comprehensive market analysis reports, combining both qualitative and quantitative data to inform strategic business decisions. Alongside these tasks, I managed daily administrative operations, ensuring smooth office functionality and supporting the team’s overall productivity. This blend of analytical work and operational management allowed me to contribute meaningfully to the organization’s marketing efforts and decision-making processes.

Returned to college to pursue a Master's degree in Leadership & Organizational Development, aiming to enhance career growth and expand professional opportunities.

In my role, I successfully led the creation and execution of digital marketing campaigns, driving key initiatives to increase brand visibility and market reach. Through strategic SEO and content optimization efforts, I boosted website traffic by 30%, and my management of social media platforms resulted in a 20% increase in engagement. I worked closely with executive leadership to refine product positioning, ensuring alignment with market trends and business goals. By continuously monitoring and analyzing campaign performance, I was able to adjust strategies that contributed to sustained growth. Additionally, I published company and press release articles to enhance public relations efforts. I was also responsible for organizing the company’s presence at industry trade shows, further expanding brand exposure and creating valuable networking opportunities.

The emergence of COVID-19 has significantly affected the vehicle adaptation industry for individuals with disabilities, resulting in many companies either temporarily or permanently halting operations. ACE Mobility, for instance, suspended its operations in March 2020, which led to my job loss. Regrettably, the company has since closed permanently.

As a Sales Floor Leader at Soma, I played a key role in providing exceptional customer service by actively engaging with customers to understand their needs and recommend suitable product options. I informed customers about available products, current promotions, and alternative solutions that better aligned with their preferences. Additionally, I proactively reached out to both existing and potential customers to promote new products, driving sales and customer loyalty. I was also responsible for handling and resolving customer complaints, ensuring that any issues related to sales or service were addressed promptly and professionally, contributing to an enhanced customer experience.

As the Marketing and Office Manager at ACE Mobility, I focused on building brand awareness for a newly established company in the U.S. market. I was responsible for managing the marketing budget and overseeing key B2B accounts, ensuring strong and lasting relationships with both new and existing customers. A core aspect of my role involved outreach efforts to expand our customer base, promoting products to potential clients while maintaining high levels of customer satisfaction. I also organized the company's presence at industry trade shows to increase visibility and networking opportunities. Given ACE Mobility's global presence, I coordinated communication between multinational branches and utilized CRM software to streamline operations and enhance customer engagement.