- Achieving Acquisition share +25% (first in the last 2 years) - Reducing CPA by -20% - Optimizing CRM campaigns and achieving many the goals, +50 boosting with the automated journey - Planning, creating and developing performance media campaigns across all channels with high budgets for different objectives (App Installs - App Events - Purchases - Video Views - Awareness - Lead Generation) - Working on Product Marketing, Mar-tech, Product Analytics, Attribution and Marketing… Show more - Achieving Acquisition share +25% (first in the last 2 years) - Reducing CPA by -20% - Optimizing CRM campaigns and achieving many the goals, +50 boosting with the automated journey - Planning, creating and developing performance media campaigns across all channels with high budgets for different objectives (App Installs - App Events - Purchases - Video Views - Awareness - Lead Generation) - Working on Product Marketing, Mar-tech, Product Analytics, Attribution and Marketing Automation Show less

- Responsible for mobile app growth and expansion of new cities - Strategical planning and Execution for User Acquisition and User Retention to generate more Revenue- Data and Marketing Analytics, making dashboards with all metrics related to the businessUsing Marketing Technical Tools (Product analytical, Attributions, ASO, Social Media Analysis, CRM and User Experience Tools)- Determine the most suitable funnel and demonstrate with the team to be aligned with goals and… Show more - Responsible for mobile app growth and expansion of new cities - Strategical planning and Execution for User Acquisition and User Retention to generate more Revenue- Data and Marketing Analytics, making dashboards with all metrics related to the businessUsing Marketing Technical Tools (Product analytical, Attributions, ASO, Social Media Analysis, CRM and User Experience Tools)- Determine the most suitable funnel and demonstrate with the team to be aligned with goals and stages- App Search Optimization for improving Ranking on app stores and SEO for website- Set up tracking with developers and define events, conversions and using GTM, Firebase and GA4 smoothly- Performance marketing and applying App Installs and Events campaigns among all channels and conducting A/B tests and analyzing results to optimize marketing campaigns and improve conversion rates- Product management and enhancing customer experience in the application with suggestions of new features and analyzing consumer behavior in the application - Manage marketing team and direct them to one goal including content, designing, media buying and cross-management with other departments in the company to drive growth initiatives- Dealing with Production & Influencers agencies and working on shooting video campaign- Monitor KPIs for the team and me and chase them and determine our north star metric- Team leadership and making interviews for new candidatesAt the end of this Journey, I am delighted to share some achievements during the 2023 year as Growth Lead at Tekeya:Exponential Order Growth: Successfully drove a staggering 21x increase in orders.Optimized Customer Acquisition: Achieved a remarkable reduction in (CAC).Conversion Rate Explosion: Elevated the Conversion Rate by an impressive 3.7x.Developed a CRM strategy that fosters customer retention rate and order frequency.Led a Summer Internship Program and prepared 3 interns for successful careers in marketing. Show less

Represent the federation in all aspects internally and externally.Work on fundraising by finding sponsors or partners.Work on the team and educate them soft skills.