Baraka Jason Email & Phone Number

Tanzania

Dar Es Salaam, Tanzania

Mainly responsible for enhancing user engagement and driving customer acquisition, growth of active users and revenue for mobile banking app. DUTIES ✔️ Managing technical and marketing aspects of web projects in line with with audience and product marketing, customer experience and others to develop and drive digital road map and improvements in functionality of the platforms. ✔️ Develop guidelines, policies and processes to support and ensure compliance and minimize operational risks. ✔️ Analyze traffic trends by buyer persona and their paths to purchase and conduct formal and informal usability testing such as focus groups and surveys; develop dashboard to allow tracking of all digital marketing performance. ✔️ Develop and execute an online customer acquisition plan to maximize web traffic and sales demand. ✔️ Drive marketing automation strategy and support platform, enabling high-end user engagement and multi-channel marketing campaigns to generate product sales. ✔️ Conduct A/B testing experiments to optimize pages for improved engagement, conversion and revenue KPIs. ✔️ Working with web development team to ensure SEO best practices are properly implemented into website architecture, contents, link - building and other SEO factors. ✔️ Ensure maximum use and optimization of online presence for customers searching for products and services. ✔️ Managing outsourced developers and coordinate to support the maintenance of the site and contents.✔️ Collaborate with stakeholders across the organization to manage online sales processes end-to-end, focusing on generating sales leads and converting them into the actual customers. ✔️ Working with cross-functional teams to drive the growth of active users and revenue for mobile banking App through growth initiatives✔️ Working with support teams on the server side and application to optimize the website’s performance on the search engines and enhance user experience and engagement.

Tanzania

Mainly responsible for enhancing user experience, user engagement and driving customer acquisition growth across digital marketing platforms and touchpoints. DUTIES ✔️ Managing technical and marketing aspects of web projects in line with with audience and product marketing, customer experience, content marketing demand generation and others to develop and drive digital road map and improvements in functionality of the platforms. ✔️ Develop guidelines, policies and processes to support and ensure compliance and minimize operational risks. ✔️ Presenting internally and externally on digital customer experience strategy, tactics and results. ✔️ In partnership with marketing leadership, developing an annual roadmap of all digital marketing team activities. ✔️ Analyze traffic trends by buyer persona and their paths to purchase and conduct formal and informal usability testing such as focus groups and surveys; develop dashboard to allow tracking of all digital marketing performance. ✔️ Develop and execute an online customer acquisition plan to maximize web traffic and sales demand. ✔️ Drive marketing automation strategy and support platform, enabling high-end user engagement and multi-channel marketing campaigns to generate product sales. ✔️ Conduct A/B testing experiments to optimize pages for improved engagement, conversion and revenue KPIs. ✔️ Working with web development team to ensure SEO best practices are properly implemented into website architecture, contents, link - building and other SEO factors. ✔️ Ensure maximum use and optimization of online presence for customers searching for products and services. ✔️ Managing outsourced developers and coordinate to support the maintenance of the site and contents.

Dar-Es-Salaam, Tanzania

Mainly responsible for managing CRM projects and overseeing the performance of digital marketing channels on driving revenue for the e-commerce company. DUTIES✔️ Aligning with the commercial team to ensure smooth delivery of our marketing campaigns on respective channels. ✔️ Planning weekly content calendar for push notifications and newsletter based on weekly commercial strategy. ✔️ Scheduling and dispatching of daily push notifications and newsletter to subscribers who opted in.✔️Execution of personalized campaigns based on user/subscriber preferences, behaviors or segments we have created.✔️ To create a set of marketing automation workflows with triggers. Once approved, we create email contents for each interaction. ✔️ Analyze, report and optimize the performance of Push Notifications, Newsletter, and Whatsapp. We leverage the insights derived as a way forward to increase channel growth.✔️ Align with channel owners i.e On-site, Social media, Offline, and Ads manager to plan a way out to increase performance based on the recommendations shared on the reports.✔️ Planning and execution of A/B testing strategy for Newsletter and Push notifications. ✔️ Collaborate with the on-site manager to plan and execute A/B testing strategies on product pages to drive higher conversion rates.

Tanzania

Mainly responsible for community management (Vodacom Tanzania) and leading account for Safari Lager, TBL subsidiary.DUTIES✔️ Led in managing Safari Lager account on marketing campaigns by collaborating with Safari community manager, graphic designer and video content creators.✔️ Aligned with external marketing agencies to ensure smooth delivery of our marketing campaigns such as #40naBaado and #VutaPumzi.✔️ Involved in campaign ideation with the team, create campaign strategy and present to clients for review and approval. Then we execute on our channels.✔️ Creation and management of social ads, paid search, displays and remarketing.✔️ Co-managed Vodacom Tanzania social media profiles (Facebook, Twitter and Instagram) on creating content, scheduling and reporting on respective channels.✔️ Improving customer experience on our social media channels by collaborating with Vodacom’s back office team and social media team, making sure customers’ issues are effectively handled, escalated and followed up.✔️ Collaborated with the team on creation, implementation and optimization of SEO strategy for Vodacom Tanzania PLC.✔️ Provided monthly brand performance reports on social media for Vodacom Tanzania and Safari Lager.

Dar Es Salaam

Mainly responsible for managing online and offline marketing activities to increase hotel bookings and improve the overall guest experience. DUTIES✔️ Involved in planning and executing resort internal and external events.✔️Managed rates and availability for all distribution channels including Agoda, Expedia, Hotels.com and Booking.com.✔️ Managed digital marketing initiatives for resort such as Newsletter and social media marketing.✔️ Coordinate with staff to ensure guest issues are well resolved before checking out. ✔️ Responded on guests’ reviews on TripAdvisor, Booking.com, Expedia and resort’s Facebook page. ✔️ Analyzed customer feedback and provided strategic direction to continuously improve the overall guest experience. ✔️ Collaborated with the team to establish marketing partnerships with event management companies and travel agents.

Growth Marketing & Web Analytics, Marketing

Bachelor Of Arts (Ba), International Relations

Marketing

Education record