Leading MeMed’s engineering, product operations, quality, regulatory, and clinical affairs, aiming to deliver cutting-edge products to our customers and partners worldwide.

Leading General Motors Technical Center in Israel. Making GM a technology leader.

1. Electric Vehicle Energy Experience- In production for GM EV’s. (Production, Innovation Award)- Making EV’s Usable- Creating largest virtual charge network (over 90,000 sites) with dynamic data and plug n charge initiation. Making GM an eMSP (energy service provider). Energy forecast – route energy planning and monitoring. - Making EV’s sustainable at scale- Smart grid management for retail and fleet including V1G, V2H, V2G, powering accessories. Trials with USA utilities.2. Vehicle viewing and Insight- (production).- Viewing apps.- In cabin insight – Theft prevention. Driver monitor system and occupancy monitor system. 3. Connected camera and crowd base insight (2024 production).- Connected camera enabling event base live video stream and recording at scale with low latency for crash, dash cam and theft scenarios.- Crowd base insight- Creating dynamic map insight by fusion of telematic and visual data (road hazards such as construction, potholes, icy roads and more)4. Mobility Apps- Navigation- Offroad navigation for Hummer EV- (production, Innovation award)- Offroad Nav mobile app leveraging projection with crowd base statistical energy model. - Energy Assist- Energy service for route plan including driving and charging leveraging AI models. Optimizing charge spot selection, managing battery thermal condition to optimize charge time. Available as an App for retail and as a service for fleet management applications.- Embedded Navigation- early innovation phase - GM navigation experience differentiating with Energy Experience, AV-Nav integrated experience and contextual personalized experience. 5. Mobility Apps- Fleet Management (In Production)- OnStar Vehicle Insights- Self-service fleet management solution for small business providing – safety, maintenance cost optimization, making EV’s usable and integrating camera solutions.- Prototype for BrightDrop EV delivery fleet and Cruise fleet maintenance management.

Electric Vehicle Service Software platform enabling global EV experience at scale.BOLT EV Energy Assist App (USA)EV Hummer off-road Navigation and energy (USA)Cadillac Lyriq Vehicle Energy application (USA)EV Smart grid management with electric utilities (USA)Virtual charge Network (USA)Ev Fleet solution (USA)Fleet Solution- OnStar Vehicle Insight (USA), BrightDrop (eDelivery for eCommerce)OnStar Global expansion - Next gen OnStar for China, South America and EU

Global Electric Vehicle Customer Experience - Go to market, Driving, Charging and Operations.

Electric vehicle digital user experience. Connected vehicle global expansion. Mobility services. Autonomous vehicle fleet management.

Established and founded a new engineering development center for GM-GCC (Global Connected Consumer) in Israel responsible for the next generation OnStar platform. Platform launched in 2015 in 40 countries 20 languages serving all GM vehicles in EU.

Better Place Labs had the challenge to create the solution that will make EV's usable, affordable, sustainable and scalable. The solution was deployed and tested successfully by 2000 cars in Il and DK driving millions of km. The solution included User experience, Technology, Deployment, and Operations. The technology domains included - In vehicle infotainment, telematics and connectivity, unmanned automated battery switch stations, connected smart charge spots, control center, grid management, business information systems and self service solution. Better Place labs had 400 employees and contractors.

Development Manager of an innovative internet based ERP product for very small businesses using e-Commerce for sales (partner with Yahoo commerce).

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