Senior Marketing Manager
CurrentI am responsible for the brand and marketing management of an international Intellectual Property law firm with clients around the world. • Rebranding website. I completely rebuilt the JMB Davis Ben-David website from the ground up, including writing all of the marketing content, graphic design, managing professional photographers and freelance programmers to create a stunning, serious and professional website (jmbdavis.com) as the face of the law firm. I also built several niche site… Show more I am responsible for the brand and marketing management of an international Intellectual Property law firm with clients around the world. • Rebranding website. I completely rebuilt the JMB Davis Ben-David website from the ground up, including writing all of the marketing content, graphic design, managing professional photographers and freelance programmers to create a stunning, serious and professional website (jmbdavis.com) as the face of the law firm. I also built several niche site for the firm such as jmbdavis.com/startup.• SEO work. I manage a team of SEO experts and have worked with them to increase the firm's search engine rankings, taking us from virtually nowhere to being ranked in the top 10 of SERPs for multiple high value keywords.• Podcast. One of the main marketing channels is our podcast "Israeli Startup Founders Speak." With the task of bringing in more startup founders to apply for trademarks and patents I created, edit and produce the firm's podcast. The work includes researching and contacting startup founders, writing questions, editing the raw audio files, voiceover work and distribution. jmbdavis.com/podcast.• Email marketing. I'm responsible for marketing to our email list of over 20,000 subscribers. I create and edit the monthly newsletter as well as announcements to the list. We have an average open rate of 47%.•Webinars and video editing. One of the marketing tasks is editing and marketing the firms webinars including creating advertising creatives, email marketing, increasing enrollment and video editing. Show less