Barak Israel Email & Phone Number

Tel Aviv

- Leading a multi-cultural & multi-disciplinary team to change the licensing model of ForeScout. This included a multi-year phased project definition and implementation, relying on homegrown as well as commercial solutions, to transform the legacy licensing model to a software based model, aligning the value of the solution with the way ForeScout is offering it to customers.- Defining the device taxonomy of multiple key verticals and leading vendors to expedite customers’ classification… Show more - Leading a multi-cultural & multi-disciplinary team to change the licensing model of ForeScout. This included a multi-year phased project definition and implementation, relying on homegrown as well as commercial solutions, to transform the legacy licensing model to a software based model, aligning the value of the solution with the way ForeScout is offering it to customers.- Defining the device taxonomy of multiple key verticals and leading vendors to expedite customers’ classification and assessment of IoT devices in their networks.- Responsible for the overall roadmap marketing presentation of the different ForeScout products and its on-going delivery to internal and external parties. Show less

- Leading a strategic process within the NICE Surveillance division including extensive analysis of internal and market gaps, as well as defining a measurable action plan including financial guidelines and Go-To-Market activities.- Leading the competitive landscape definition process, including data gathering and analysis, creating USP vs. a variety of competitors, and sharing the information to internal and external audiences.- Crafting selling models and pricing schemes for… Show more - Leading a strategic process within the NICE Surveillance division including extensive analysis of internal and market gaps, as well as defining a measurable action plan including financial guidelines and Go-To-Market activities.- Leading the competitive landscape definition process, including data gathering and analysis, creating USP vs. a variety of competitors, and sharing the information to internal and external audiences.- Crafting selling models and pricing schemes for the surveillance product portfolio throughout the products’ lifecycle.- Business results analysis, using dedicated BI tools to measure business results against predefined KPIs and influence NICE Surveillance product & marketing strategy. Show less

- Responsible for full product lifecycle management of NICE’s market leading video surveillance portfolio- On-going market research and creation of competitive analysis for a variety of verticals and market segments- Creation and promotion of new pricing and maintenance plans to cater the transition from an analog to an all-IP business environment- Definition of the product portfolio strategy (VMS, encoders, decoders, storage, network video recorders) and crafting of… Show more - Responsible for full product lifecycle management of NICE’s market leading video surveillance portfolio- On-going market research and creation of competitive analysis for a variety of verticals and market segments- Creation and promotion of new pricing and maintenance plans to cater the transition from an analog to an all-IP business environment- Definition of the product portfolio strategy (VMS, encoders, decoders, storage, network video recorders) and crafting of Marketing Requirement Document (MRD)- Managing launch of products/releases including supporting materials- Product evangelism targeting internal sales/presales teams as well as end users and business partner meetings Show less

- Defining the products roadmap (IPTV) and managing product lifecycle- Conducting product strategy & marketing (USP, positioning, pricing)- Writing marketing & product requirements document (MRD & PRD)

- Project management of a large scale DWDM optical network- The position included network planning, working with various sub contractors and network vendors as well as various interfaces to existing systems and solutions,

- Project management and system engineering of an nation-wide, cross-technology, state-of-the-art cyber security solution

M.B.A, Business Administration

M.Sc, Electrical, Electronics And Communications Engineering

Working in various "Perah" projects both with kids as well as undergrad students

B.Sc, Electrical, Electronics And Communications Engineering