Giulia Baraldi Email & Phone Number

Berlin, Germany

Berlin, Germany

Zalando SE @ Global HQ – Berlin (Germany)European Leading Online Fashion Platform – 14.3B Eur GMV >48M active customersResponsible for defining and implementing Zalando Gift Cards/Branded Currency marketing and sales strategy as key strategic enabler and sales accelerator in GKA, UK, IT, ES, Benelux, Nordics, FR, IE markets (150M Eur Portfolio). 3 Direct Reports.Key responsibilities:• Define and lead Zalando B2B strategy in the assigned markets in conjunction with the Head of B2B sales, Retail and Marketing teams, building solid commercial plans and regularly monitoring the execution across markets proactively recommending action plans•Steer double digit growth in customers transactional spend, order frequency and higher organic customer engagement, optimising the marketing investments, which ultimately results in incremental CLV re-invested into a further improved customer experience• New Customer acquisition targets overachievement, as well as Existing Customers main KPIs (Existing Customers Gift Redeemers overspend ratio, # of orders, CLV, Profit/order), Items per Orders, Average Item Value, REA• Develop locally relevant commercials strategies assigned to each Sales Manager, prepare and review retail and B2B targets for all designated accountsReporting to the B2B Global Head of Sales

Hong Kong

Responsible for defining and implementing KLASSE14 global marketing and sales strategy. Direct coordination of HQ sales and marketing departments (social media, e-commerce, digital marketing, PR), Subsidiaries, Retail team, Distributors, Sales Agents.Key responsibilities:• Reach and maximise sales objectives of existing markets and sales channels while working on global expansion into new markets with Distributors in Asia (Vietnam) and Sales Agents in Europe (France, UK)• Hong Kong Retail plan definition (owned and Pop Up stores)• South Korean online and wholesale expansion• E-commerce and subsidiaries coordination• Expansion in online watch specialists and fashion retail platforms• Full P&L responsibility for all markets and HQ sales and marketing departments• HQ marketing and sales departments sale forecast definition, investment allocation and tracking process • Global marketing calendar and product launches definition and implementationReporting to the CEO

Hong Kong

Responsible for shaping KLASSE14 sales organisation and global sales strategy definition, developing and executing global sales plans to achieve sell-in and sell-out targets. Direct coordination of Subsidiaries, HQ Retail team, Customer Service, CRM, Distributors.Key responsibilities:• Improve brand exposure and markets penetration through offline and online brand presence in both fashion accounts and watch specialists • Global Pricing Strategy assessment and revision to ensure price harmonisation across collections and countries• Define annual sales targets and budget for the sales divisions, providing strategic plans and input for key corporate initiatives• Full responsibility on Top line revenue and Gross Profit• Manage sales volume, product mix and selling price by monitoring demand, changing trends, economic indicators and competitors• Establish and adjust selling prices by monitoring costs, competition and supply and demand. Deep understanding of the competitive landscape and market trends• Distributors management (Taiwan) and expansion in new Asian markets (Malaysia, Singapore,Thailand) • Definition of Hong Kong Retail Market expansion strategy through Owned Stores and Pop Up • South Korean market expansion in travel retail (Shilla, Shinsegae) and online channel• Subsidiaries coordination (China, Japan, US, South Korea)Reporting to the CEO

Padova, Italia

In charge of the net sales target achievement, profitability, category management and service level agreements of the assigned international Key Accounts portfolio. Key responsibilities:• Set sales plans and budget objectives to forecast sales and profitability for each brand/collection and each Key Account• Coordinate local KAM teams on the achievement of defined sales and profit targets• Develop financial simulations for brand expansions in view of achieving profitable growth• Develop strong customer relationships leveraging different activities such as the implementation of integrated supply chain models, creation of dedicated collections, ad hoc category management and Joint Business Plans• Guarantee the correct implementation of the brands image within point of sales, in compliance with predefined qualitative and quantitative requirements and trade marketing plansReporting to the Global Head of Top Accounts

Padova, Italia

Responsible for the global marketing strategy execution by channel/region/country.Key responsibilities:• Planning, executing, and evaluating sales, promotion, and marketing programs• Support multi-channel strategy addressing dedicated commercial/marketing plans• Coordinate the local marketing team in deploying the global strategy at local level• Define and share key trade marketing actions with regional trade marketing teams• Global track and monitor marketing ROI and effectiveness with regular marketing budget follow up• Differentiate GoToMarket approach to reflect category management /merchandising planning logics and fit specific channels/clusters• Define the training tools to support sales organisation in accordance with the global/regional training team• Buying Days preparation and managementReporting to the Global Brand Director - Polaroid Eyewear.

Padova, Italia

In charge of developing and implementing the Trade marketing strategy to contribute towards brand growth targets and cross-category business bbjectives post brand acquisition completed in 2012 and re-launch global plan.Key responsibilities• Briefings and guidelines definition aimed at Polaroid trade marketing development program, managing international creative agencies• Coordination of the production of institutional and seasonal POP materials and outputs review• Research of marketing materials, performing cost analysis and conducting price negotiation with vendors in collaboration with Procurement Management• Research on trends and new exhibition proposals to identify innovative solutions in line with the style of the collectionReporting to the Global Brand Director - Polaroid Eyewear.

Roma, Italia

Implementation of a category management pilot test within a panel of selected pharmacies.Key responsibilities:• Identify the most suitable growth opportunities and risks and develop recommendations for appropriate action• Assortment and in store materials execution in each of the identified clusters• Cultivate and strengthen the relationship with the sales forceReporting to the Global Brand Director - Gaba Vebas.

Veneto, Italia

Ensure width and depth of distribution of CP products across stores in order to achieve the sales and distribution objectives, actively contributing in creating Planograms, right Assortment, Visibility plan by Customer/Store.Key responsibilities:• Analysis and monitoring of point of sales and competitor activity• Negotiation of advertising space and presentation of in-store events to store managers• In-store implementation of promotional and communication materials managementReporting to the Customer Development Team Director

Roma, Italia

Implementation of the indirect and drugstores channels strategyKey responsibilities:• Qualitative and quantitative analysis of sell-in/sell-out data• Data extraction (Nielsen database), file reporting creation and channels monitoring• Interfacing with the sales force to define and implement self-selling activitiesReporting to the Customer Development Manager This highly formative experience has contributed to develop the marketing skills related to the analysis of market data, optimizing the sales mix to improve the profitability of the top customers and the entire channel.I've also developed my interpersonal skills, thanks to the collaboration with international teams, and a strong sense of initiative, through increasing responsibility.

Master'S Degree, Economics And Management, 110 Cum Laude

Ciencias Economicas Y Empresariales

Activities and Societies: Exchange Student

Bachelor'S Degree, Economics, 110 Cum Laude

100/100