● Develop and execute comprehensive marketing plans and strategies for the IBE Group's diverse portfolio of brands, ensuring seamless alignment with overarching business objectives. ● Collaborate cross-functionally with sales, operations, and creative services teams to deliver impactful marketing campaigns across various channels. ● Manage end-to-end logistics for education fairs and a high-profile graduation ceremony, demonstrating adept organizational skills and an understanding of the importance of such events within the education sector. These events facilitate direct engagement with students, high-level executives, educators, and other key stakeholders.● Successfully negotiate and establish partnerships, expanding the company's network and contributing to long-term growth. ● Proactively engage with partner schools, fostering strong relationships and identifying collaborative opportunities to enhance mutual interests. ● Effectively manage marketing budgets for assigned projects, consistently tracking expenses and providing detailed ROI reports. ● Lead the creation of marketing collateral, ensuring adherence to brand standards, and maintain productive relationships with external vendors to elevate the company's brand presence.● Stay abreast of industry trends, competitive landscapes, and emerging technologies, incorporating these insights into dynamic marketing strategies.

● Develop and implement different digital marketing and public relations strategies, including CSR initiatives, in collaboration with various departments such as Leasing, Sales, and Marketing. ●Conduct market research and distribute reports to increase traffic on all websites and digital marketing channels, including Facebook, Viber, and Telegram.●Provide monthly reporting and allocate budget accordingly to optimize the effectiveness of digital marketing campaigns and achieve desired outcomes.●Preserve brand integrity and collaborate with different brands, including Myanmar Plaza Shopping Mall, Myanmar Centre Office Towers, and Myanmar Centre Residence, by designing social media and website graphics using Adobe Photoshop

● Monitored team progress to ensure that set goals and monthly quotas are met by analyzing sales data and Facebook Ads data● Conducted market research to discover new trends and technologies in order to optimize website performance along withcustomer experience● Prepared monthly and weekly reports on Sales Performance, Website Performance and Facebook Page Performance for futurestrategy development● Developed and implement online marketing strategies and promotional campaigns and increased sales by 30%

● Increased Organic Inbound Traffic for MODE Boutique’s Facebook page by up to 32% by creating content● Created and maintained spreadsheets to report a performance analysis on MODE Boutique’s Facebook’s page for Sales and Production Team● Maintained optimal stock levels to ensure timely availability of products on shop.com.mm, an online shopping mall in Myanmar owned by Alibaba Group

● Provided content and coordination for the launch of the new company website and evaluated website analytics post launch● Developed concepts, graphics and layouts to produce company pamphlets, infographics and merchandise for the Sales Team to distribute to potential clients at trade shows● Organized and monitored active Google Ads campaigns and produced content for LinkedIn page of 6504 followers

● Reported directly to the Director of Acquisition Marketing and provided coordination of digital marketing initiatives, including competitive research, data analysis and conversion rate optimization● Deployed a database to track key metrics for digital marketing campaigns and assisted in analyzing KPIs and conversion metrics ● Provided general marketing support: helped develop and update marketing campaign decks(PowerPoint/KeyNote), set up meetings, and provided campaign execution support as needed

● Administered clerical support by managing an active calendar of appointments, sorting mails and emails, filing and organizing paperwork● Handled a variety of daily duties including coordinating communication with clients, following up on requests and, tracking and prioritizing projects to maintain organization within the workplace● Prepared check requests of $1500, organized invoices and purchase orders weekly to ensure all payments of approximately $300 were paid within deadlines

● Assisted in collecting and cleaning quantitative and qualitative data of 5000 survey answers from different marketing campaigns ● Managed and updated company database of approximately 200 customers by assessing customer needs to match appropriate services● Coordinated in content creation for company’s social media accounts and developed new social media campaigns for new product launch by increasing online visibility by 5%