Barani Rajan Email & Phone Number

Chennai, Tn, In

Tamil Nadu & Pondicherry, India

Chennai, Tamil Nadu, India

● Managed over 10 branded chain restaurants, translating to roughly 80 outlets in the city, effectively maintaining and growing Zomato's market share amidst competitive challenges.● Instrumental in boosting organisation profitability by integrating key accounts into new product launches, enhancing revenue growth and market positioning.● Conducted thorough market trend analyses, developing and implementing strategies to enhance overall business performance and brand recall. This included strategic planning and full P&L management responsibilities.●Expertise in leveraging data analytics for market trend analysis, operational efficiency, and informed decision-making, ensuring optimal business performance.

Puducherry, India

● Significantly enhanced Zomato’s visibility by engaging restaurants in diverse advertising products like CPC, banners, and videos. Orchestrated innovative marketing campaigns involving billboards, bus shelters, and mall activities and collaborated with merchants for banners and TV ads.● Implemented data-driven strategies, reducing orders requiring support (ORS), thus improving the user experience and cutting costs per order.● Successfully managed and grew business operations across four cities during the COVID-19 pandemic without losing market share. Launched the Zomato Dining Business in two towns, significantly improving customer dining experiences.●Skilled in cultivating and nurturing long-term relationships with key clients, consistently delivering tailored solutions that meet their evolving needs.

Puducherry, India

● Achieved remarkable revenue growth by employing effective methodologies and strategic business tracking. Successfully relaunched and expanded market share in cities like Hosur and Tiruppur.● Broke exclusive agreements with competing services, onboarded new upscale restaurants, and converted non-participating merchants through aggressive techniques and consistent follow-ups. Closed lucrative sales deals and conducted training sessions for new sales team members.●Accomplished in driving sales growth, mastering the art of negotiation, and closing high-value deals. Known for consistently surpassing sales targets and achieving record-breaking performance.

Chennai, Tamil Nadu, India

● Joined in the City Acquisition Team, and was responsible for increasing the supply of new restaurants.● Spearheaded the launch of Zomato’s food delivery business in 10 cities across Tamilnadu, including Tier 1, 2, & 3 towns, and onboarded over 1000+ restaurants, ensuring a robust supply chain and early market dominance.● I have launched the cities such as Pondicherry, Trichy, Cuddalore, Villupuram, Tiruppur, Hosur, Nagapattinam, Karaikal. ● I Was a part of Tiruppur Sales Blitz and relaunched the city for incremental restaurant supply to the city.Features, Exclusive restaurant onboardingCold calling Physical meeting Accounts managementsProspects generations Lead closures CRM Base managementProblem solving

Chennai, Tamil Nadu, India

• B2B Sales & Client Management: Engaged in B2B sales, significantly increasing vending machine placements in Chennai and managing Retail & SME segments.• Sales Achievement: Achieved a milestone of selling 20+ machines within six months.• Distributor Management & CRM: Managed distributor relations and handled CRM for client escalations.

Puducherry, India

TITLE - A study on Customer Experience on a Leading Adventure activities The project helps in identifying various experience of a customers.Objectives of the project:A) Find Customer Experience & Satisfactory LevelB) To increase footfalls by attracting various group of customersC) To Find best promotional tool to increase awareness among people. Test Methodolody:1 - Anova Test 2 - Chi Square TestSource of Data:1 - Primary Data - Structured Questionnaire and Observation for obtaining desired information.2 - Secondary Data - Internal sources collected from the companyConvenience Sampling method is used in the study to find the customer experience because it should be heterogeneous in terms of their Needs, Choice, Satisfaction Level, Etc.Sample Size - 70 Nos.

Puducherry, Puducherry, India

Title - Master production schedule This project helps to improve the manufacturing units that being produced in a batch by using a proper MPS plan and thereby increasing the cyclic time and decreasing the downtime of Machine and raw material. This planing helps in maintaining the demand of the Raw material and also in satisfying customer relationship by delivering the manufacturing units at the scheduled time. Worked on increasing the production efficiency, to lower the inventory of orders, to utilise production capacity effectively. Achieved in succeeding the above mentioned factor in the given period of 3 months.A proper schedule will lead to a effective production.

Master Of Business Administration - Mba, Sales, Distribution, And Marketing Operations, General

Bachelor Of Technology - Btech, Mechanical Engineering

Activities and Societies: Sports person, NCC.

Higher Secondary Education, Biology & Mathematics

Primary Education & State Board (Sslc)