Miraç Baransel A. Email & Phone Number

İstanbul, İstanbul, Tr

Cumming, Georgia, United States

Cumming, Georgia, United States

Istanbul, Turkey

All SEO & MarTech taskslacoste.com.trsuperstep.com.tr + SuperStep Appfashfed.com + FashFed Appconverse.com.trgant.com.trnautica-tr.comoccasion.com.trthekooples.com.tr* Managed and optimized organic presence of leading brands including Lacoste, Superstep, Fashfed, Converse, Gant, Nautica, Occasion, and The Kooples.* Prioritized technical marketing tasks and adjusted priorities according to business needs.* Successfully integrated 3rd party tools into websites using tag management system or directed IT for developments. This includes international websites of Lacoste & SuperStep. * Successfully launched FashFed mobile app. Took part in Firebase integration for reporting and implemented 3rd party code for mobile notifications.* Ensured correct implementation of mobile tracking and accurate conversions using Adjust for FashFed & SuperStep mobile app.* Led migration to GA4 from Universal Analytics, set up analytics for Firebase, implemented Firebase event codes, debugged events, and ensured GA4 app and web metrics were correctly aligned with database sales numbers.* Evaluated and tested 3rd party marketing tech tools to maximize impact.* Focused on technical and on-page SEO improvements for all websites.* Established events and dashboards to understand user flows and widget usage and guide optimization efforts.

Projects:**Feed Management - Maximize Approved Products on Shopping AdsIncreased the number of approved product count by 16x on Google Merchant Center and maximized Shopping Ads revenue by 14x in two weeks. **Untitled Bilgi Bankası Project - Content SEO for Organic CRO400 unique content is being optimized for search engines to increase the conversion rate of organic traffic to the Knowledge Base pages for both Supplementler.com and Vitaminler.com.**Structured Data - Using JS via Tag ManagerUsing document fragments, promises, and dataLayer with GTM, implemented Product, Article, Site Search, FAQ Markup (JSON-LD) for all 3 e-commerce websites.**Hotjar Survey Results to Sheets - Integrating with GTMSaved Sporcard 15 minutes per customer who canceled the membership online and answered an opt-out Hotjar survey because the Hotjar results on it's panel and the customer information in database had to be matched to reach the customer for feedback and/or offers.

Istanbul, Turkey

- Tech super-user of all marketing platforms and web analytics geek responsible for leading, integrating and supporting the marketing technology stack.- Bridging the gap between Marketing and PM. Adding great value by acting as a translator between the two and playing a pivotal role on aligning IT projects with Marketing needs. - SEO Guru in charge of all SEO activities for 3 ecommerce site (supplementler.com, vitaminler.com, fitmoda.com) and 10 other website blogs.- Troubleshoot marketing technology tools and systems. Addressing problems, wants and needs of Marketing and the brands regarding digital channels, data and integrations. - Displaying roll-up-sleeves attitude and solution-driven approach to the issues. Endeavor to provide a solution myself and keep PM as last resort to relieve their workload and to provide Marketing with what they need, fast. - Collaborating with PM & 3rd Parties to maintain, develop and debug tech integrations and facilitate beta-testing of products and developments. - Defining business requirements for tag implementation to ensure Analytics tracking is in place with required parameters and combining them with statistical methods and tools to develop insights on our customers.Websites:- supplementler.com- vitaminler.com- fitmoda.com- sporcard.com- bodyforumtr.com- muscleandfitness.com.tr- eniyivitamin.com- proteintozu.com- naturessupreme.com- musclecloth.com- one-up.com.tr

Istanbul, Turkey

HTMLish Version:<​meta name="job-title" content="Analyst, Specialist."><​meta name="specialization" content="Search Engine Optimization (SEO), Web Analytics, Tag Management, Performance Marketing "><​meta name="tools" content="Google Analytics, Tag Manager, Search Console, Keyword Planner, My Business, Ads, Screaming Frog, Deepcrawl, Semrush"><​meta name="keywords" content="SEO, Custom Reports, Events, Goals, Site Search, Tag Implementation, Position Tracking, Keyword Research, Mobile, Local & International SEO, Site Speed, Content Optimization, Enhanced Ecommerce, dataLayer, HTML, Wordpress, ASO, Page Titles & Descriptions, On & Off Page SEO, Internal Linking, UTM Tagging & Tracking" /> // Shut down // Shut downPlain English Version:Responsibilities:- Setting up Analytics accounts, creating custom dimensions, (enhanced) ecommerce implementation.- Managing GTM accounts, implementing and integrating tags, organizing & naming them logically sound to be easily understood by a 3rd party.- Analysing ecommerce data, providing recommendations to optimize marketing and revenue performance. - Auditing client assets, identifying SEO issues & opportunities. Leading clients with technical SEO developments, On & Off page SEO and content strategy.- Improving client’s online presence with Local SEO. Managed KFC & Pizza Hut’s My Business accounts (Restaurants), adding on Maps, leading the verification process and updating store information.- Managed paid channels (Ads) for a year.Key Clients:Penti, Vakko, Vakkorama, W Collection, Barçın, DESA, Workinton, ETSTur, Milliyet Emlak, MOKA Fatura, Pizza Hut, Pronet, Oggusto, Allen Carr, Sodexo Avantaj, Yargıcı, Aksigorta

Istanbul, Turkey

Cems Master'S In International Management

25% Scholarship

Cems Master'S In International Management

Exchange

Bachelor Of Engineering (Be), Electrical And Electronics Engineering, 3.04

Activities and Societies: Ku Sinema Club, Sailing Club, Make a Wish Turkey, Art Club, Turkish Music Choir, Spanish Club50% Scholarship

Engineering Science, Electrical And Electronics Engineering - Exchange

Activities and Societies: UPhoto Photography Club

Science, Math