Barathan Annamalai Email and Phone Number
An Automobile Enthusiast at heart, I thrive on uncovering solutions to intricate challenges and nurturing the growth of enterprises from their inception. With a remarkable 18+ year journey, I've steered the development of groundbreaking solutions across startups, mid-size, and large corporations. My expertise spans Business Development, Brand Management, and Customer Service in industries encompassing Automotive, IT Services, Adhesives, Electric Vehicles, and Electronics.At Sankar Advanced Mobility Solutions, I've embarked on a mission to architect inventive solutions in future mobility across three pivotal domains: Safety, Performance, and Life Cycle Enhancement. As a Business Leader, I harness the potential of cutting-edge technologies such as business automation and leverage my extensive experience in product strategy and pioneering new technologies to orchestrate tangible transformations at Sankar Advanced Mobility.Professional Journey:🌐 Market Understanding | 🚀 Growth Strategy | 🎯 Execution ExcellenceKey Achievements:📈 Revenue Growth | 🔄 Workflow Streamlining | 🧠 Learning Environment CultivationGlobal Business Builder:🌎 Before SAMS, I Successfully built a global business from the ground up, orchestrating seamless operations through indirect teams and reporting to the European Management. This endeavour later established a robust in-house team and expansive distribution network.Growth Incubator:🚀 I Specialize in designing solution-focused, customer-centric organisations for international companies in nascent and emerging markets. Adept at influencing potential customers and co-creating tailor-made solutions.Educational Background:🎓 Global MBA (Product Marketing and Management)SP Jain School of Global Management, Singapore🎓 Bachelor's Degree in Automobile EngineeringMIT Campus, Anna University, Chennai, IndiaExpertise:📊 Business Strategy | 📈 Revenue Enhancement | 📊 Workflow Optimization🌐 International Market Penetration | 📚 Learning Culture CultivationPassions:🚗 Automobiles | 🌄 Marathon | 📷 Photography
Sankar Advanced Mobility Solutions Private Limited
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Chief Executive OfficerSankar Advanced Mobility Solutions Private Limited Jul 2023 - PresentBengaluru, Karnataka, IndiaAt Sankar Advanced Mobility Solutions:🚀 Embarking on a mission to craft visionary solutions in the realm of future mobility across three core domains:🔒 Safety🏎️ Performance🔁 Life Cycle Enhancement -
Head Of South Asia OperationsPpi Adhesive Products Ltd Feb 2014 - Jun 2023Bengaluru Area, IndiaDeveloped PPI South Asia Business operations from Scratch and scaled up to a 50+ Customer base spread over seven industries. Address my Customer challenges in the design and manufacturing process through our products, introduced new product categories, developing business through indirect teams. I have identified and appointed a global MNC as our Distributor and scaled up the partnership across Asian markets. We were currently working with Five + Distributors spread across South Asian markets.Conceptualised and developed product training modules and trained more than 75+ distributor field staff. The objective was to promote the PPI brand to the End Customer through our indirect field staff.Identified the potential business opportunities for PPI Products in Electric Vehicle and Lithium Batteries. We are catering to established and start-up companies in the Electric Vehicle Space. The unique part of this development is that each of our products is positioned to resolve critical Customers issues by saving application time and durability.We created a frugal remote working model for colleagues and indirect team members. The idea was to deliver value to our end customers by keeping our operational costs low.I am responsible for developing PPI business in South Asian Markets. -
ManagerBajaj Auto Ltd May 2012 - Feb 2014Chennai Area, IndiaAs a Regional Manager, am responsible for business profit improvement by increasing market share and volume through effective management of dealer networkResponsible for overall market share of Bajaj Motorcycles in western Tamil Nadu and handled annual business turnover of 4 Million USDImproved business by means of new dealership appointment and secondary channel appointment (appointed 45 channels)Handled data management team ,which is responsible for market analysis, forecasting, marketshare calculation, competition analysis, product sales tracking and management presentationsResponsible for Public relations in Tamil Nadu and new product launch, successfully launched products Discover 4G,125ST,100T,100M and Pulsar 200 NSDevised new enquiry management system, currently implemented across 30 dealerships in TNImproved dealer sales process by means of in depth data analysis, devising systems, manpower training and rigor monitoring Achieved “Excellent” performance rating award based on overall performance for the appraisal year – FY 12.Increased market share from 21% to 25% in FY 12:13 -
Marketing Team LeadTata Consultancy Services Jun 2011 - Apr 2012Chennai Area, IndiaAs part of the Solutions Development and Account Enablement team, am responsible for the marketing, pre-sales and solution development. • Lead a team of three members, responsible for developing Customer related solutions of Consumer Products Goods Group• Responsible for marketing function of Consumer Product Goods group, which involves analyst relations, devising marketing strategies, brand promotions, event planning and client visit coordination• Key member and coordinator of the Business Development team on activities that include sales support, preparation of proposals (RFP), client presentations and collateral development• Awarded TCS GEMS for best white paper “Video based analytics-for better insights” – October 2011 • Awarded TCS GEMS for excellence “ Big Data – Point of view document” – February 2012 -
InternRobert Bosch Oct 2010 - Mar 2011• Identified market potential of after sales car market in GCC countries• Developed country attractiveness model for 6 GCC countries• Fore casted new car sales till 2015 using scenario mapping technique• Devised market penetration strategies for Middle East countries -
Global Mba StudentSp Jain Centre Of Management Apr 2010 - Mar 2011SingaporeIn Sp Jain did Global Masters in Business administration specialisation in Product Marketing and Management. Working with diverse group of students not only helped in building relationship but also understanding things in global perspective and detailed execution• Winner of First prize at SPJCM Regional Project on “Higher Education in Singapore”: Team of eight members to understand potential of Higher education in Singapore, We have started our MBA course with this project as this project is aimed to work with diverse & multinational team and to understand Singapore better• Won prestigious ALP programme with LG electronics, after winning 3 rounds with 30 participants• Worked with Bosch middle east team to understand market potential of used cars in GCC countries• Won best team award from Philips Management for understanding market potential of Philips CDM lighting and devising marketing strategy -
Student ResearcherPhilips Lighting Jan 2011 - Feb 2011•Conducted Market opportunity analysis for Philips CDM Lighting•Devised Marketing strategies for Philips Lighting•Achieved following awards from Philips management, best projections, detailed analysis and well structured presentation. -
InternLg Electronics May 2010 - Aug 2010•Conducted Research to understand consumer perception about LG brand vis-à-vis their competitors •Developed service branding for LG Electronics, Asia Pacific•Designed low cost Initiatives for promotion of LG brand -
Area ManagerBajaj Auto Ltd Jul 2006 - Mar 2010Joined after under graduation as Engineer Trainee and rose through 3 levels to Assistant Manager based on excellence in performance, consistently achievement of sales targets, higher market share as well for excellent customer interface• Worked on products launch that included responsibility for market survey ,product launch, initial customer interactions and meets, network seeding and product up gradation research o Conceptualized launch strategy and successfully implemented launched Pulsar 135 light sport motorcycle in Tamil Nadu, Pondicherry and Andaman and Nicobar Islands o Successfully launched Pulsar 150, 180 upgraded models by conducting mega Pulsar camps in important towns of Tamil Nadu • Simultaneously handled sales of Discover Brand Motorcycle of Western Tamil Nadu that involved billing, retailing, sales planning, fund management of dealers and training of sales staff• Carried out brand building activities of Pulsar and Discover Motorcycles across Tamil Nadu• Responsible for after sales service business focusing on: monitoring of customer satisfaction, implementing Bajaj dealer management and quality system such as 5P system, dealer profitability, productivity management and warranty management• Handled Dealerships of Northern and Western Tamil Nadu and coordinated after sales team of South India• Worked on new dealership development that involved planning, procurement of service equipment, manpower recruitment, training of staffs and implementation of Bajaj systems• Achieved “Excellent” performance rating award based on overall performance for the appraisal year – FY 09. Nominated for the same award in the FY 08• Guided dealer network in achieving top CSI score in an external agency audit – FY 09 and presented these CSI improvement plans in National Conference – December 2009• Performed Business development role in the form of Channel Management
Barathan Annamalai Skills
Barathan Annamalai Education Details
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Sp Jain Centre Of ManagementManagement -
First Class With Distinction -
Devasahayam Mhss -
Devasahayam Mhss
Frequently Asked Questions about Barathan Annamalai
What company does Barathan Annamalai work for?
Barathan Annamalai works for Sankar Advanced Mobility Solutions Private Limited
What is Barathan Annamalai's role at the current company?
Barathan Annamalai's current role is Chief Executive Officer | Sankar Advanced Mobility Solutions | SP JAIN | Marathoner.
What schools did Barathan Annamalai attend?
Barathan Annamalai attended Sp Jain Centre Of Management, Madras Institute Of Technology, Devasahayam Mhss, Devasahayam Mhss.
What skills is Barathan Annamalai known for?
Barathan Annamalai has skills like Channel Partners, Management, Team Building, Crm, Business Development, Business Analysis, Market Research, Marketing, Channel Management, Marketing Strategy, Competitive Analysis, Team Leadership.
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