Leonid Baratz Email & Phone Number

West Jerusalem, Jerusalem District, Israel

As a contributive writer for the Jerusalem Post Magazine and Jerusalem Report, I analyze foreign affairs, focusing on Israel's relationships with China, Russia, the USA, and France. My work involves researching and reporting on the geopolitical dynamics, providing readers with insights into the strategic, economic, and political implications of these international interactions.

Kyiv Metropolitan Area

I created and implemented an influencer and a communication strategy that included: producing at least 3 new editions per month, for which I sent about 35 press releases, gave an average of 12 responses and published 7 columns in the media every month (on behalf of the chief rabbi, as well as on my behalf as the spokesperson of the community). Developed strong connections and relationships with Embassies, as well as influencers and journalists in Ukraine, EU, USA, Israel, France. Reached more… Show more I created and implemented an influencer and a communication strategy that included: producing at least 3 new editions per month, for which I sent about 35 press releases, gave an average of 12 responses and published 7 columns in the media every month (on behalf of the chief rabbi, as well as on my behalf as the spokesperson of the community). Developed strong connections and relationships with Embassies, as well as influencers and journalists in Ukraine, EU, USA, Israel, France. Reached more than 4500000 views.Develop engaging content and campaigns that engage audiences and strengthen brand position in the market, including case studies, videos, website copy and blog posts. To develop "marketing tools" that facilitate the promotion of the supply and solutions. Building a marketing plan with clear KPI indicators in order to increase the involvement of community members, and the number of active community members. Managing public relations issues.He was in contact with government officials, hi-tech organizations and cultural leaders, and organized humanitarian aid for the Jewish population. Meetings are planned with government officials, diplomats, NGOs and donors. Building positive relationships with stakeholders, the media and the publicOrganized more than 33 major international official events and ceremonies broadcast on national television with millions of audiences. Created a scenario and event schedule.Management of major projects such as the Holocaust commemoration ceremonies in Beven Yar, the annual Nationalist pilgrimage, humanitarian auctions and aid offers during the Russian invasion. As well as coordinated cultural and business events such as the Ukraine-Israel IT hackathon.Team leadership: SMM coordination, freelancers, contractors and copywriters, digital and event managers Show less

Israel

Event's reviewing, searching and investigate scandals, interviewing with stars and organizers, lighting both of conflicts opinions, writing interesting articles.Had an interview with President of Ukraine Zelenskiy and Israeli Prime-Minister Netanyahu.Used to work as a stringer for National Ukrainian Channels, like UA:Перший, (Н)овый канал, ТРК Україна ("Ми - Україна"), some regional TV and radio stations - like ТРК Київ and worked as a journalist on Kvartal-Concert agency.

Remote

• Introduced exclusive perks for club members, such as discounts, special events, or personalized services.• Organised engaging events and activities to foster a sense of community among members.• Used a loyalty program to reward long-term members and encourage customer retention.• Explored strategic partnerships with relevant businesses to provide unique benefits to club members.• Actively gathered feedback from members to identify areas for improvement and enhance overall… Show more • Introduced exclusive perks for club members, such as discounts, special events, or personalized services.• Organised engaging events and activities to foster a sense of community among members.• Used a loyalty program to reward long-term members and encourage customer retention.• Explored strategic partnerships with relevant businesses to provide unique benefits to club members.• Actively gathered feedback from members to identify areas for improvement and enhance overall satisfaction.• Utilised CRM tools to streamline communication and tracking member preferences.Russian Auto-moto club (RuAMC) - a member of the ARC Group Europe. Working remotely on this project during COVID before of the full-scale war. Show less

Ukraine

Work as a host at gastronomic festivals, such as "TSIMES MARKET" (Odessa), "City Food Festival" (Kyiv), "Food Market at Arsenal" (Lviv), "City Picnic" (Kharkiv and Dnipro). Created own parties and club shows, also wedding organisational and hosting skills.

Одесса, Одесская Область, Украина

I help tourists to feel themselves like a local in the most magical and magnificent city of Eastern Europe - Odessa! It is here, in the Pearl of the Sea and South Palmyra - many people change their views on the world, they listen to themselves and find exactly what they looking for. They are prompted by Odessa, and I will direct and accompany them :)Odessa will clear your mind and make you feel crazy in a good way.And together with Bessarabia and Kyiv it's a very important part of… Show more I help tourists to feel themselves like a local in the most magical and magnificent city of Eastern Europe - Odessa! It is here, in the Pearl of the Sea and South Palmyra - many people change their views on the world, they listen to themselves and find exactly what they looking for. They are prompted by Odessa, and I will direct and accompany them :)Odessa will clear your mind and make you feel crazy in a good way.And together with Bessarabia and Kyiv it's a very important part of Israeli and Zionism history. I have solved all the difficulties that tourists had, accompanying them in everything. Show less

Vorzel’, Kyiv, Ukraine

● Developed ideas and positioning for the brand. Analyzed more than 45,000 responses from Kantar TNS to assess brand perception and customer willingness to engage. Convert data into strategic insights from various KPIs such as Nielsen, SAP panels and rotation.● An integrated perspective of sales and short-term marketing strategies for NPDs. Created the strategy for the food brands in social media, market positioning. Planned and implemented sales and advertising campaigns, established KPI… Show more ● Developed ideas and positioning for the brand. Analyzed more than 45,000 responses from Kantar TNS to assess brand perception and customer willingness to engage. Convert data into strategic insights from various KPIs such as Nielsen, SAP panels and rotation.● An integrated perspective of sales and short-term marketing strategies for NPDs. Created the strategy for the food brands in social media, market positioning. Planned and implemented sales and advertising campaigns, established KPI and controlled them.● Assistance in the development of events and campaigns, improvement on the shelf and packaging, checkout, product launches, improvement strategies. Organized contests, contests and offline events - blind tastings, culinary battles, conferences, master classes, exhibitions, tasting areas at festivals and in the open air● Organized and developed new markets and new product formats. Helped the product enter new markets, was responsible for obtaining kosher and space certification from technologists.● Communication with distributors. Synchronize the work of different divisions in the company for the successful implementation of the brand strategy.● Managed 3Ps and integrations to ensure commercial efficiency. Work with Trade Marketing in preparing engagement plans and cycle plan activities to ensure brand strategies and objectives are effectively executed and evaluated at the field level.Driving audiences and data-driven campaigns.● Go-to-Market - launched strategy and planning of new solutions, services, features and content versions. Managed all aspects of product launches such as messaging, internal communications, collateral and launch strategy. Develop engaging content and campaigns that attract audiences and strengthen the brand's position in the market.● Market Intelligence - Was an expert on customer personas, where to find them, how to activate and lead them to action, and create insights. Became the main voice of customers (existing and potential) Show less

I Category, Computer Science, 12

Activities and Societies: Computer Science, Network cybersecurity and administration, with basics of coding

High School Diploma, Mathematics And Computer Science, A+

Activities and Societies: Debate club, reading group, humanitarian studies, theological studies, Judaism, computer science, Model UN Ohr.