Marco Baratto Email & Phone Number

Valdobbiadene, It

Veneto, Italia

> Proposing developments and trade opportunities for the ecommerce website, based on KPIs and wine industry best practices > Manage all aspects of web analytics related to ecommerce and communicate relevant information to the CEO and internal stakeholders> Analyse merchandising reports and track PPC campaign performance, ensuring monthly KPIs are achieved> Analyse the information architecture and the platform for the new website (corporate/ecommerce)> Increase sales and customer loyalty through an effective email programme> Grow the customer database and carry out audits on a regular basis, ensuring the company maintains GDPR policies> Day to day management of all Digital agencies including PPC, SEO and content> Acting as an internal digital agency to bring cultural change to the business> Define the digital opportunity and what social commerce means to Val D'Oca> Manage the effective planning and execution of content across the websites and online marketing campaigns, ensuring accuracy and efficiency of timelines for all content publishing> Manage all launches, including overseeing samples for photography, descriptive product copy and technical information> Prepare and execute the online activity calendar for the year, detailing seasonal launches, marketing initiatives and any other adhoc projects> Ensure new functionalities are launched online on time, by reviewing and improving current processes.

Treviso, Italia

> Operate as the lead point of contact for the company, defining leads and related new business activities> Company representative for the accounting process and the definition of the commercial strategy.> In the sales process negotiation I've defined most of the contracts in Eurostep, contributing to the extraordinary growth of the Comapany of the last 3 years (from 15 to 55 employees) > I belive in building and maintaing strong, long-lasting customer relationships> Develop trusted advisor relationship with key customer stakeholders and executives> Always ensure the timely and successful delivery of our solutions according to customer needs and objectives> Communicate clearly the progress of monthly/quarterly initiatives to internal and external stakeholders> Forecast and track key account metrics> Identify and grow opportunities within territory and collaborate with sales teams to ensure growth attainment> Assist with high severity requests or issue escalations as needed

Treviso, Italia

> Waterfall and SCRUM approach to the activity development using proper tools (for Project Management and the Sales process as well)> Reach project objectives, representing the client's or organisation's interests> Provide advice on the management of e-commerce projects> Organising the various professional people working on a project> Carry out risk assessment> Make sure that all the aims of the project and the the quality standards are met> Using PM softwares (like Asana, Teamwork and Pipedrive) I keep track of people and progress, developing the sales and business process> Monitoring sub-contractors to ensure guidelines are maintained overseeing the accounting, costing and billing

Treviso, Italia

> Direct the development and installation of procedures and controls, to promote communication and adequate information flow, and thereby solidify management control and direction of the startup.> Participate in the development and preparation of short-term and long-range plans and budgets based upon broad organization goals and objectives and recommend their adoption to the Chief Executive Officer.> Develop and establish operating policies consistent with the CEO’s broad policies and objectives and insures their adequate execution. I appraise and evaluate the results of overall operations regularly and systematically, and report these results to the CEOPathflow analyzes the flow and behavior of people within a store, in order to obtain data to define effective strategies and optimizations for the retail visual merchandising. We study how customers move and behave inside a location, we match this analysis with marketing and sales data and we generate dashboards with objective data and analysis. Our tools will finally allow retailers to really know their customers and their shopping habits. Data are collected by sensors and cameras and subsequently processed by proprietary software, which integrates with existing systems (Google Analytics, Sap, Salesforce...) thus providing extremely in-depth reports.The company is based in the two most exciting startup incubators: H-Farm (Roncade, TV) and Working Capital (Rome).I direct, administer, and coordinate the internal operational activities of the organization in accordance with policies, goals, and objectives established by the Chief Executive OfficerWith VM experties my role supports the strategy for the stores application in order to understand needs for the retail merchandising optimization and provide a better solution to define the KPI objectives.

Padova

> Induction trainings, sales strategy & ceremony > Management for Leathergoods categories and Visual Merchandising team> Strategy for the Quantitative and Qualitative Store objectives > CRM & Sales assistance (special attention to customer retention and satisfaction)> Backoffice responsibility (management - coordination/development - problem solving - administration - Tax Free)> Team building> Internal operating system information coordinator (payments and sales transactions - customer database - stock)> Job rotations on seasonal stores and re-opening (Portocervo, Milan, Rome)I moved from Venice to get more opportunities from the company, I worked in Padova from the startup period of the store since I had a lot of expertise with the previous reatil experience. I was engaged to build the new store set up, from the visual merchandising concept to the product training framework. With my support the store reached great objectives for the customer experience expectations of the Company: great quality service and sales results. My task was to report weekly the store trend in the visual merchandising policy and apply the product guide lines to reach the sales goals, as well as all the management backoffice activities. As trainer my task was to comply with high standard service, develop the product knowledge with continuous in store inductions, and train the new comers sales assistants. My performances had always achieved the target, from the store sales budget to the mistery visit results, and I pull the entire team to reach them.

Venezia, Italia

> Visual merchandiser manager> Professional sales associate > Customer relationship managementI joined the Company as I would master the retail experience of the brand leader in the world for fashion services. I had an international experience in sales, learning what means to achieve great sales results and customer experience after sales. I developed the CRM foundamentals to manage the local customer, bringing them to the discovery of the brand and the sales target. After few months I was in the Visual Merchandising team, where I was coordinator after 1 year. My support was to create the store guidelines, apply the brand identity policies, treat the visual aspect from the window to the external exposition spaces, train the team to respect the visual merchandising principles.

> Retail service performance> Brand awareness customer evaluationQualificated mistery visits for the most important luxury fashion brands such as Hermes, Bulgari, Ermenegildo Zegna and Burberry. The task, with my experience as trainer and good observation skill, is to assess the store performance for the sale and the customer experience, reporting this to compare with the brand expectations.

Master In Digital Economics & Entrepreneurship, Marketing & Economia

Activities and Societies: H-Farm VenturesTrainings and meetings with expert digital professionals and entrepreneurs to develop startup.

Master For Made In Italy Management - Fashion, Design And Luxury Goods Marketing And Communication, Apparel And Textile Marketing Management

Fashion marketing for the luxury goods, brand management and product communication, market trend analysis, product and textile research.

Public Relations And Advertising, Communication And Media Studies