*Managing the TOBi (Vodafone's leader and multi-award-winner chatbot/digital assistant serving to 25+ millions Vodafone customers) product roadmap*Leading 16-person team to managing all care, upgrade and sales activities of TOBi and meet strategic goals working with senior stakeholders and Vodafone Group by managing/prioritizing product backlog*Setting KPI's and defining actions to maximize revenue, user experience (UX), activation numbers and other strategic KPI's

*Leading 12-person team including developers (BE,FE and native), solution architect, commercial and UX lead* Responsible for E2E acquisition digital funnels (Web & APP) of Vodafone Broadband includes offline funnels such asvendor management, back office, activation processes. *Integration of new channels and technologies such as TOBi, AI&ML digital tools, Live Chat, PEGA etc. *Part of Ecommerce Vodafone Group Community, sharing and exporting experiences and technologies to Group.* Monitored web and app channels performance KPIs from Adobe Omniture, Google Firebase, and Adjust andbenched marked with similar channels. Proposed quarterly/sprint related actions to increase performance* Leading a project with COPS team to reduce calls and costs with digitalization actions on My Vodafone App

* Build new roadmap for growth of My Vodafone APP of Vodafone TR. Leading small team and stakeholders to reachboth MAU and sales KPIs of My Vodafone. * Identified and executed innovative marketing campaigns and initiatives to increase engagement and productadoption, by leveraging on various channels such as events, publications, digital/social campaigns, etc*Managed VF’s social responsibility project by partnering up with local entertainment platform “Onedio” todecrease un- employment rate in Turkey by launching a digital communicated non-profit educational service.

Digital & Performance MarketingBusiness Development of Postpaid Products&ServicesMy Vodafone App with Customer Behavioral Marketing tool

*Leading a team includes art directors, event and content managers. Focusing youth segment digital marketingstrategy with offline-direct marketing.* Expertise in; Strategy Planning, Digital Marketing, Digital Project Management, Budget Optimization & Management.

Market research and analysis of Jatomi Fitness Group opcos and creating or revising marketing strategy and pricing of products.

Marketing budget management. Mostly, create and lead a cost reduction project for a specific segment of PG with using new features and technologies.