Developed and continue to grow multiple installed products/services for B2B and B2C audiences, enhancing and building upon the organizational strengths and capabilities. Oversee cabinet manufacturing division for the B2B contractor market as well as installed products (interior and exterior products) for the B2C market. Consistently maximize resources and create LEAN methodologies that improve internal efficiencies, establish quality control, and increase profit margins, while simultaneously optimizing the customer journey process. ➤ Utilize strong financial background and analytical mindset to coordinate budgets and forecasting, sales and operations/manufacturing goals, pricing structure for labor/products, strategy development, and tactical plans.➤ Cultivate and maintain extensive talent pool to reinforce a cohesive and collaborative team; create and implement best practices and work standards for sales, operations and field crews.➤ Execute innovative marketing strategies, aligning with corporate and product brands for increased ROI, including CRM, mail campaigns, website development, social media offerings, and reputation management. ➤ Build alliances with vendors and subcontractors in the areas of product/material resources, financing and construction services; create a comprehensive list of services for B2B and B2C accounts.➤ Developed a sale training program, coordinating methodologies that include SPIN, Action Selling, Insight & Consultative offerings. Implemented a tier-based commission program to motivate sales team. ➤ Transitioned divisions to BisTrack software, initiating the process to streamline efficiencies for sales, cost, and profit margin tracking. Integrate a thorough knowledge of lean principles in operations to achieve substantial profit margins on all product lines and services.

Co-owned a thriving business, building it from the ground-up. Provided insights and strategies throughout the organization, playing a key role in business development from original concept to becoming one of the leaders in the Twin Cities area, specializing in the manufacturing and sale of cabinetry for B2B and B2C applications. ➤ Generated business and marketing plans, aligning content and design with changing marketplaces and ensuring a match for client needs. Optimized operations and manufacturing to maximize gross profits. ➤ Successfully grew the business via commercial & residential projects, leading to 12% net annual profit. ➤ Strategically introduced a secondary product line focused on national distribution, including hiring manufacturer’s representatives to distribute the product line via big box and retail niche stores. ➤ Lead sales team, created compensation structure, sales training and sales processes to ensure client satisfaction and profitability.