Barb Carr Email & Phone Number

Shawnee, KS, US

Promoted to Merchant II effective 8/1/24.Drive product strategy development and category management for stationery, journals, stickers, greeting cards and celebrations product categoriesSupport key retailers to drive sales results and satisfy consumer needs for everyday and seasonal occasionsLiaise with supply chain and finance partners in procurement of.

Oversee category management of everyday and seasonal stationery, stickers and journals product linesManage end-to-end strategy and executional tasks to drive sales with various retail channelsLead cross-functional team through product lifecycle management for more than 700 SKUs - from initial SKU set-up, analyzing and managing sales results, and working.

Kansas City, Missouri Area

Manage a variety of packaged expressions category including stationery, journals and stickers.Develop solutions that help consumers connect through everyday life events and seasonal occasions.Influence strategy with all Hallmark customers in these packaged expressions categories.Oversee product life cycle management in collaboration with partners across.

Kansas City, Missouri Area

Oversee projects related to the gift wrap, gifts, books, ornaments, stationery and stickers product categoriesLead execution of everyday and seasonal product programs with national chain drug customersCollaborate with cross-functional partners to analyze sales results and influence program strategies Deliver solutions that drive productivity while.

Collaborate with cross-functional business partners to develop and deliver product programs to marketDevelop product plans while balancing retailer feedback and creative perspectives Provide analysis of industry trends, consumer insights and competitive research to enable effective decision-makingCommunicate program details to sales team and retailers that.

Kansas City, Missouri Area

Bring non-traditional greetings segments to life and formulate greetings strategy through 2017Partner with Business Analysts to analyze data and formulate insights to drive actionable strategiesProvide insights, performance updates and inputs for 2016 operating model and 3 year planCreate and communicate segments strategies to business partners from.

Kansas City, Missouri Area

Collaborated with Product Manager to write strategy for product lines that were part of the $1 billion annual greeting card businessReimagined go-to-market strategy and successfully implemented from ideation to executionGenerated Greetings internship project and supervised direct report during the 2013 Summer Internship programServed as main product.

Researched factors and analyzed data to build model measuring return on investment of a core strategic productWorked with Marketing and ad agency to create sales collateral to serve as tools to win new businessCollaborated with other departments to establish key performance indicators and build reporting dashboards Led cross-functional team to improve.

Full-Time intensive one year MBA Program Earned a distinction for business project dissertation with The Kroger Company on consumer purchase behavior in the United States and United KingdomGraduated with a cohort of students from 18 different countriesDurham Business School’s Candidate for the Association of MBAs’ “MBA Student of the Year” Award Awarded.

Partnered with Retail Merchandising, Marketing and Product Development Teams to develop and implement product strategy for telecommunications products in 53 stores across the United StatesFacilitated focus groups about customers' purchase behavior; applied findings to enhance in-store experiencePresented research conclusions to gain approval from senior.

Worked with Marketing and Product groups to implement telemarketing sales campaigns with partnersTravelled nationally and internationally to internal and external partner locations to conduct performance reviewsCreated guides to include in training manuals; facilitated product and sales training for hundreds of agentsMonitored sales performance; created.

Fostered business development by establishing unique strategic relationships with ten third-party vendorsPartnered with Marketing & Operations to provide unique offers in line with business unit and corporate strategyProvided pricing and product information to vendors for implementation of quarterly sales campaignsScripted marketing messages to increase.

Master, Business Administration

Activities and Societies: Ustinov College Boat Club, Student Staff Consultative Committee Representative, Yearbook Editor

Bachelor Of Science, Business Administration; Marketing Communications

Activities and Societies: Waterski team, Pi Beta Phi, American Business Women's Association, Delta Sigma Pi Professional.