Barb Cox (Mba) Email & Phone Number

Purchase, Ny, Us

Purchase, Ny, Us

Oklahoma City, Us

➤ Moving into Marketing, initially as the Director of Marketing Programs to lead Creative Design and Copywriting teams for digital and print assets and internal/external communications including websites, social media, PR, SEO/SEM and CRM.➤ Creating digital marketing programs to support contractor growth and loyalty, as well as developing a contractor training program, an online training platform, and incorporating VR factory tours for in-house training programs. ➤ Receiving a promotion to Senior Director of Marketing in May 2015, defining value proposition and commercial strategy, and delivering vision to grow the business footprint across the market, generating $35M in annual revenue.➤ Driving the exchange and implementation of best practices across all territories, directly leading the Managers that guide the execution, while introducing and launching Voice of Customer to identify satisfaction gaps.➤ Leading a team of 12 Marketing associates, including training, mentoring, and evaluation, achieving an 86% retention rate. ➤ Identifying strengths/weaknesses of the portfolio and segments to identify key customer needs, perception of the brand vs. competition, and to establish a methodology enabling meaningful comparison of KPIs and dashboards across all territories.➤ Designing and developing new marketing program, achieving 22% growth of contractor base and generating $5M of additional contractor sales.➤ Managing the brand portfolio, implementing new brand strategies and designs, and building brand awareness. ➤ Overseeing content and design for 30 websites including multi-lingual, social, digital, CRM, Lead Generation, print, video, SEO and SEM marketing.➤ Implementing a community outreach program to enable our 3,000 employees to live out our corporate mission and values and give back within their local community.

Oklahoma City, Us

➤ Joining the company as an IT programmer, developing B2B e-Commerce platform using JavaScript and ASP.NET, and then receiving a promotion in July 2007, using project management skills to lead SAP ERP implementations.➤ Executed projects that had a cross-organizational impact and improved deliverables and directly contributed to the strategic growth of the company, representing ~$50M in generated revenue per year.➤ Led and motivated multidisciplinary Website and Software Development teams through strategic IT projects that sustain the company's competitive advantage, including a B2B eCommerce site and an ERP implementation.➤ Drove alignment and communication between related projects, ensuring deliverables, schedules, and budgets were met by facilitating meetings to manage timelines, drive project requirements, and resolve issues.➤ Coordinated efforts to get to the deployment stage, working with internal departments to understand gaps and scope creep, as well as clearly defined expectations before, during, and after projects.➤ Identified, tracked, and resolved project changes, risks, and decisions, approving and documenting changes to scope, while ensuring all stakeholders were informed of project impacts, including presenting updates to senior management.➤ Embraced and ignited change as a catalyst for a continuous improvement culture.

Lexington, Kentucky, Us

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Economics