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Bárbara Romero Email & Phone Number
Content Strategist at BBVA and Multiplica
at
BBVA
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✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Content Strategist at BBVA and Multiplica
Location
Guadalajara, Jalisco, Mexico
Company size
Who is Bárbara Romero? Overview
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Quick answer
Bárbara Romero is listed as Content Strategist at BBVA and Multiplica at BBVA, a company with 21026 employees, based in Guadalajara, Jalisco, Mexico. AeroLeads shows a matched LinkedIn profile for Bárbara Romero.
Bárbara Romero previously worked as Content Strategist at BBVA & Multiplica at Bbva and Co-Founder UX Writers México at Ux Writers Mx. Bárbara Romero holds Licenciatura En Mercadotecnia from Universidad Del Valle De México.
Company email context
Email format at BBVA
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BBVA
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Profile bio
About Bárbara Romero
I'm a word and strategy nerd who loves to simplify complex concepts into easy-to-consume.As a Content Designer, I have experience in Strategy, UX Writing, Content Design & Copywriting—and words/stories are my design language for local and global audiences. I gained experience in content localization. I have a diploma in Communications Strategies at the virtual age at the University of Toronto.For 6 years, as a UX Content, I've been planning, defining, implementing, writing, editing, researching, and building relationships with stakeholders shaping product experiences by creating useful, meaningful experiences that help users complete the task at hand and communicate in-product in the right voice. - Develop content frameworks, product narratives, style guides and collaboration with Design System (Atomic Design), and Accessibility teams.- Flex to write for end-to-end marketing, community, and partnership touchpoints. - Redesign in co-creation of digital experiences for websites, apps, and channels.Outside of work, I enjoy reading, riding, travelling, podcasting and spending time with friends and family. I'm really into storytelling, personal growth, design libraries, and standards to automatize processes always with a cup of coffee in hand.
Current workplace
Bárbara Romero's current company
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Bbva
11 roles · 16 years
Bárbara Romero work experience
A career timeline built from the work history available for this profile.
Content Strategist At Bbva & Multiplica
Current-Leading a part of the Content DIY Hub area.-Designing content strategy and the implementation to keep consistency.-Taking care of the quality, clarity, conversion, consistency and the design itself.-Analyzing qualitative and quantitative information, collaborating in content workshops with other regions in order to follow the identity, consistency and.
Feb 2023 - Present
Co-Founder Ux Writers México
CurrentWe're helping out people who want to learn about UX Writing and Content Strategy with talks lives on Youtube and Instagram.Teaching learnings about UX Writing, Design, Research, Business Presentation, Localization
Mar 2020 - Present
Senior Ux Writer I Content Strategist I Content Designer
I’ve joined the e-commerce team where I’m responsible for the content of self-service to innovate and facilitate the process of selling and buying cars. Also, I've gaining experience on producing localized content. Writing new features and designing content with tools like Figma, Miro & Slack.
Jul 2021 - Feb 2023
Ux Content Strategist
Jul 2021 - Mar 2022
Ux Writer
I worked for the website & the bank's app, writing for transfers, payment of services, accounts, etc. Besides, I was giving support to local and global teams, creating internal tools for consistent experiences based on the design system. Also, I was writing content aligned with countries with spanish language as a native.
May 2018 - Sep 2020
Content Strategist And Ux Writer Lead
I created content strategies with a data-driven approach for landing pages, marketing campaigns, FAQs, and the website. As a part of my role, I designed content considering SEO and SEM.
Dec 2016 - Mar 2018
Creative Copywriter I Community Manager I Content Creator En Xbox & Smart
Creating content, writing articles, building strategies for the clients of our agency and consulting. And being a careful community manager responding to the needs of the business and our audience.
Mar 2013 - Nov 2016
Especialista En Marketing
- Planeación, desarrollo y supervisión de manual de imagen e identidad.
- Compra y logística de artículos promocionales y herramientas de trabajo.
- Planeación y supervisión de trípticos para diferentes áreas de negocio.
- Planeación de materiales digitales para congresos nacionales.
- Construcción de marca.
- Planeación y supervisión de spots para corporativo.
Oct 2013 - Aug 2014
Gerente De Mercadotecnia Digital
- Community Manager
- Optimización de pagina web.
- Campañas en Google Adwords.
- Gestión de Redes Sociales.
- Creación de contenido en blog.
- Campañas en Facebook y Twitter.
Oct 2012 - Oct 2013
Ejecutiva De Franquicias
2010 - 2011
~1 yr
Team & coworkers
Colleagues at BBVA
Other employees you can reach at bbva.mx. View company contacts for 21026 employees →
TH
Tania Hernandez
Colleague at BbvaZumpango, México, Mexico, Mexico
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CS
Cesar Serna Garcia
Colleague at BbvaQuintana Roo, Mexico, Mexico
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GO
Guillermo Onofre
Colleague at BbvaMexico, Mexico
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AE
Alif Enterprises
Colleague at BbvaVaranasi, Uttar Pradesh, India, India
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FS
Felipe Segundo
Colleague at BbvaSouth Korea, Korea, Republic Of
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MT
Mildred Trujillo Anzures
Colleague at BbvaMéxico, Mexico, Mexico
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EH
Evelin Hernandez
Colleague at BbvaGuadalupe, Nuevo León, Mexico, Mexico
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NA
Nallely Alejandra Salazar Rangel
Colleague at BbvaGuadalupe, Nuevo León, Mexico, Mexico
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AM
Ana María González Cajica
Colleague at BbvaPuebla, Mexico, Mexico
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ZS
Zaida Sandoval
Colleague at BbvaZacatecas, Zacatecas, Mexico, Mexico
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Tania Hernandez
Colleague at BbvaZumpango, México, Mexico, Mexico
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CS
Cesar Serna Garcia
Colleague at BbvaQuintana Roo, Mexico, Mexico
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GO
Guillermo Onofre
Colleague at BbvaMexico, Mexico
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AE
Alif Enterprises
Colleague at BbvaVaranasi, Uttar Pradesh, India, India
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FS
Felipe Segundo
Colleague at BbvaSouth Korea, Korea, Republic Of
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MT
Mildred Trujillo Anzures
Colleague at BbvaMéxico, Mexico, Mexico
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EH
Evelin Hernandez
Colleague at BbvaGuadalupe, Nuevo León, Mexico, Mexico
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NA
Nallely Alejandra Salazar Rangel
Colleague at BbvaGuadalupe, Nuevo León, Mexico, Mexico
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AM
Ana María González Cajica
Colleague at BbvaPuebla, Mexico, Mexico
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ZS
Zaida Sandoval
Colleague at BbvaZacatecas, Zacatecas, Mexico, Mexico
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9 education records
Bárbara Romero education
Licenciatura En Mercadotecnia
Universidad Del Valle De México
Diploma Of Education, Communication Strategies For A Virtual Age
T.S.U En Comercialización, Mercadotecnia
Universidad Tecnológica De Nezahualcóyotl
Periodismo Y Editorial De Moda.
Centro.
Education record
Kiosk
Conceptos Básicos De La Publicidad En Google Y Buscar Publicidad Advanced Exam
Certificación En Google Adwords
Education record
Curso De Creatividad Digital
Education record
Foto Escuela Sony
Education record
Taller De Redacción Publicitaria
FAQ
Frequently asked questions about Bárbara Romero
Quick answers generated from the profile data available on this page.
What company does Bárbara Romero work for?
Bárbara Romero works for BBVA.
What is Bárbara Romero's role at BBVA?
Bárbara Romero is listed as Content Strategist at BBVA and Multiplica at BBVA.
Where is Bárbara Romero based?
Bárbara Romero is based in Guadalajara, Jalisco, Mexico while working with BBVA.
What companies has Bárbara Romero worked for?
Bárbara Romero has worked for Bbva, Ux Writers Mx, Kavak, Kavak.Com, and Scotiabank.
Who are Bárbara Romero's colleagues at BBVA?
Bárbara Romero's colleagues at BBVA include Tania Hernandez, Cesar Serna Garcia, Guillermo Onofre, Alif Enterprises, and Felipe Segundo.
How can I contact Bárbara Romero?
You can use AeroLeads to view verified contact signals for Bárbara Romero at BBVA, including work email, phone, and LinkedIn data when available.
What schools did Bárbara Romero attend?
Bárbara Romero holds Licenciatura En Mercadotecnia from Universidad Del Valle De México.
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