Director, Global Marketing And Advertising
Carter-Wallace Inc
Greater New York City Area
Management of business portfolio for $120MM international business. Led ,marketing acitivities of 7 wholly owned subsidiaries and distributors/ licensees in Europe, Canada, Austraila, Mexico and Asia. Developed and excuted globalization brand unification startegy for European Common Market in OTC Pregnancy/ Ovulation Categories, developed global brand strategies for key brand growth for Arrid Anti-persprirant, Pearl Drops, Tooth Polish, Nair Depliatory, Trojan Condoms and First Response Pregnancy Kits. Led acquisition activities and due diligence for strategic acquisitions (i.e. Poupina /France, Icart S.A./Spain)