Barb Shears Email & Phone Number

Continuous learning, adapting to change and managing multiple fast paced initiatives come second nature after 20+ years in retail marketing and business management. I am energized by pursuing new initiatives with a collaborative team of contributors focused on getting results. Rely on understanding the consumer and drawing insights that inform the development of winning marketing or business strategies.• Regularly recruited to launch new corporate programs cross-functionally or improve results of poorly performing business units• Successfully motivated direct-report and cross-functional teams launching omnichannel marketing or process enhancement initiatives that drove results• Keen sense of efficiency and productivity, which led to creating new processes, improving operations, developing teams and driving P&L results for multiple initiatives• Expertise in developing and executing omnichannel marketing campaigns by utilizing customer insights and data analytics, directing creative messaging and analyzing results

Listed skills include Retail, Strategy, Marketing Strategy, Customer Experience, and 17 others.