Barbara Williams Email and Phone Number
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Barbara Williams personal email
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Sales Operations and Competitive Intelligence (CI) professional with a proven history of database design and management, project management, executive communication, and market analysis expertise to drive business success across a variety of industries. Expertise in developing successful corporate-wide CI functions and programs. Well-developed analytic research skills and familiarity with a variety of research databases and resources. Respected manager, experienced in training and motivating analysts and cross-functional project teams. Expertise in managing external competitive intelligence consultants and development of corporate-wide competitive intelligence functions that leverage sales and account management in the process. Well developed business development support expertise including, CRM implementation & administration, competitor and prospect research, marketing programs, trade show intelligence, proposal writing, vertical market research and identification and knowledge management portal development.Certified Salesforce System Administrator and certified Platform App Builder with over 10 years of experience with the platform from implementation to Super User to System Administration. Sitetracker and Gearset certified.Specialties: customer relationship management, sales operations, sales pipeline management, sales reporting, Salesforce.com, Marketing Cloud administration, DocuSign, B2B sales, competitive intelligence, business development, marketing, market research, sales force intelligence, software development, retail, legal industry, law firms, software services industry, facilities maintenance industry and homebuildingIntegration experience: Marketing Cloud, Pardot, Data.com, InsightSquared, LinkPoint, and RingLead.Introductory knowledge of SQL, APEX and Visualforce.
Toll Brothers
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Senior Solutions ArchitectToll Brothers Apr 2019 - PresentFort Washington, Pa, Us
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Salesforce System AdministratorToll Brothers May 2017 - Apr 2019Fort Washington, Pa, Us
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Manager Customer Solutions | Salesforce System AdministratorUsm Jul 2013 - Jan 2017Norristown, Pa, UsServed as sole Salesforce.com System Administrator for USM and EMCOR subsidiaries. Developed and maintained workflows, custom objects/fields, ensure data integrity, created and managed record types, developed and managed marketing campaigns, performed data imports/exports, developed advanced reports and dashboards for executives. Develop and maintain Salesforce 1 Mobile App to encourage user adoption and contact management for Sales Reps.Train and on board new and existing users and provide first line technical support. Create and maintain platform documentation and specifications.Responsible for leading integration of other EMCOR subsidiaries onto Salesforce platform. By developing separate opportunity pages and sales processes saved EMCOR additional Salesforce contract fees.Work with internal stakeholders to develop user stories and execute use cases for their business.Lead third party App and other integrations - Data.com, InsightSquared, RingLead, MS Power Query, and LinkPoint.Served as DocuSign Administrator - developed shared templates to speed account on-boarding times. Decreased contract signing times by 80%.Managed Business Development intern activities and provided training on Competitive Intelligence theory and research methods.Also responsible for business development and marketing initiatives including the following: business analysis, proposal response writing and management, client pitch support, marketing programs, vertical market research, industry trends monitoring, and competitive intelligence research initiatives. -
Competitive Intelligence Manager | Project ManagementThomson Reuters Nov 2011 - Jun 2013Toronto, On, CaProvided sole Competitive Intelligence support and guidance to Marketing, Sales, Strategy and New Product Development teams. Managed vendor-assisted competitive intelligence projects and provided vendor selection recommendations, proposal development, project design and management to internal clients. Provided competitive and competitor recommendations to Market Research managers during questionnaire development.Assisted Strategy team with market mapping, competitor and market landscape inquiries.Supported front line Sales inquiries for competitor product information.Continued management of the successful Competitive Activity Submission program I developed in my previous role with the company. -
Co-Chair Philadelphia ChapterStrategic And Competitive Intelligence Professionals May 2010 - Nov 2011
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Guest SpeakerAlvernia College Oct 2010 - Oct 2011Reading, Pa, UsCompetitive Intelligence Guest Speaker for MBA Strategic Management Course -
Market & Business Intelligence Analyst | Knowledge Management | Marketing Program DevelopmentBroadspectrum Oct 2008 - Sep 2011North Sydney, New South Wales, Australia, AuProvided actionable market and competitive intelligence analysis to Chief Strategy Officer, senior management, business development, marketing and account management. Developed and lead the company-wide Competitive Intelligence Network initiative. Developed and maintain the intranet Knowledge Center, an online reference site that provides competitor and customer profiles, industry and market analysis. Provided research and analysis for RFP responses, potential client meetings, and the company’s strategic plan. Assisted Marketing department with marketing initiatives and programs to drive new business opportunities through the identification of potential new clients and markets. Wrote and developed case studies and performed competitor marketing and brand analysis.Member of Salesforce implementation team and Super User, maintaining all Competitor Information and links to internal Knowledge Center in Salesforce.Additional responsibilities:• Internal benchmarking of contract wins and losses to inform pricing strategies• Trade show intelligence program development and training• Monitor competitor and industry trends to provide early warning of competitive threats and identification of new business and marketing opportunities -
Co-PresenterNina Platt Consulting, Inc. Feb 2010 - Feb 2010Co-Presenter of the Webinar - Establishing a Competitive Intelligence Function at Your Law Firm: A Beginner’s Guide to the 4 D’s
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Competitive Intelligence Analyst | Business Development | Marketing SupportFox Rothschild Llp Jun 2007 - Oct 2008Philadelphia, Pa, UsResponsible for providing in-depth business, industry, and competitive intelligence analysis support to attorneys and practice groups for a 440+ attorney law firm. Managed staff of two research analysts provided training in Competitive Intelligence techniques and research strategies to enhance staff knowledge and performance.Identified potential areas of cross-selling and promotional opportunities in providing legal services to new and existing clients/markets. Supported client pitches and provide needed information for responding to RFPs. Identify market trends, industry developments, client movements and other relevant client news in an effort to provide information for the firm's marketing department and attorney client teams via monthly competitor and market overview reports. Supported strategic initiatives of the firm’s executive committee by identifying potential new industry and client opportunities.My efforts brought a 21% ROI on CI engagements for the firm. -
Manager - Competitive Intelligence | Product Quality & Testing | Technical SupportWest A Thomson Business Aug 1997 - Jun 2007Developed a Competitive Activity Submission program that allows for the collection and reporting of competitive and marketplace information, enabling significant insight into competitor content and pricing strategies allowing Thomson Reuters to anticipate pricing offers of its competitors.Developed database to capture submitted information via company intranet form to allow for ease of reporting information. Database allowed for detailed reporting of pricing and market trends. The database model was extended to additional programs to capture law firm segment trends, attorney moves, press releases and regulatory changes.Created social media tracking program to capture marketplace sentiment about the Thomson Reuters brand and its products within its user base and industry.Managed staff of two analysts, responsible for analyst skill development, performance reviews and group’s budget.Provided Competitive Intelligence training to sales representatives, as well as attended sales division quarterly meetings to present competitive updates to field sales and account management.Responsible for providing product and pricing comparisons of competitive activities across all law firm, Government and Academic segments to Strategic Marketing Segment Vice Presidents and Directors as well as senior management from New Product Development, Content Operations and Finance. Worked closely with Market Research and Global Strategy teams to inform marketing and product development and acquisition strategies. Lead work direction of department prioritizing requests for competitive information and other trend monitoring projects.
Barbara Williams Skills
Barbara Williams Education Details
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University Of Wisconsin-MilwaukeePsychology (Ba) & Educational Psychology (Ma) - Community Counseling Concentration
Frequently Asked Questions about Barbara Williams
What company does Barbara Williams work for?
Barbara Williams works for Toll Brothers
What is Barbara Williams's role at the current company?
Barbara Williams's current role is 3X Salesforce Certified | ⭐️⭐️⭐️Ranger | Site Tracker Certified | Salesforce User Group Co-Leader | Salesforce Trainer |Senior Solutions Architect at Toll Brothers.
What is Barbara Williams's email address?
Barbara Williams's email address is ba****@****hoo.com
What schools did Barbara Williams attend?
Barbara Williams attended University Of Wisconsin-Milwaukee.
What are some of Barbara Williams's interests?
Barbara Williams has interest in Civil Rights And Social Action, Environment, Human Rights, Animal Welfare, Arts And Culture.
What skills is Barbara Williams known for?
Barbara Williams has skills like Competitive Intelligence, Market Analysis, Research, Strategic Planning, Analysis, Competitive Analysis, Marketing Strategy, Sales Support, Business Strategy, New Business Development, Market Intelligence, Strategy Development.
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