Barbara A. Baxter Email & Phone Number

Boston, Ma

Direct the advancement efforts as the primary grant writer collaborating with administration, staff, youth, and board members to develop a wide range of grants for submission to foundations, corporations, and government agencies with an emphasis on health and human services for runaway, homeless, and high-risk youth totaling $1,200,000 annually. Participate in capital campaign fundraising, event management, in-kind donations, and volunteer management meeting an annual operating budget of $4,500,000. Direct all social media activities including redesign of the web site (bridgeotw.org), Facebook, Twitter.Provide creative for annual reports, brochure, appeals, newsletters, invitations, and other marketing materials.Approve all content for publicity through Constant Contact.Develop quarterly reports for the Board of Trustees on the results of grant requests.Update database management system with moves management activities.

Cambridge, Ma

Directed the advancement efforts as the primary grant writer collaborating with program directors, higher education personnel, and board members to develop a wide range of grants for submission to foundations, corporations, and government agencies with an emphasis on experiential environmental science education for urban youth and urban re-greening projects. Stewarded awards with comprehensive and timely narrative and financial reports for annual operating budget of $1,000,000.Collaborated with the following institutions and government agencies as co-principal investigator: Boston College, Boston University, Lesley University, and the Department of Conservation and Recreation.Oversaw annual appeal campaigns (traditional and electronic), acknowledgements, and database management.Led marketing communications campaigns including web site content, social media, e-marketing, annual reports, capability sheets, PowerPoint presentations, and annual summer institute workshop materials.

Boston, Ma

Director of Recruitment and Assistant Director of Development2004-2006Created the infrastructure for a robust recruitment program targeted to eighth grade students throughout the City of Boston. Initiatives included an updated logo design, direct mail brochures, PowerPoint presentations, and Shadow a Panther program. Hosted and attended school open houses, developed a database management system, generated press releases and web site content, created and placed advertising.Directed the advancement efforts as the primary grant writer collaborating with administrators, faculty, staff, and board members to develop a wide range of grants for submission to foundations, corporations, and government agencies with an emphasis on secondary education for equipment, programs, and scholarship support for disadvantaged youth. Stewarded annual grant awards of $1,000,000 with timely reports, site visits, and financial reconciliation with Business Manager and outside auditors. Provided quarterly written and oral reports to the Board of Trustees on the results of recruitment and development efforts, lead generation, and next step strategies.Assistant Director of Development and Webmaster2006-2007Increased development responsibilities included alumni relations (newsletters and events), database management system upgrade, annual report deliverables, and networking through trade organizations and other fundraising events.As webmaster, created information architecture, content management, and online donation option. Director of Corporate and Foundation Relations2007-2009 Increased development responsibilities included participation in in-kind donations, capital campaign fundraising, black-tie gala, and golf tournament to support annual operating budget of $6,000,000. Managed consultants, vendors, and volunteers

Needham, Ma

Director of Marketing and CommunicationsAs department head, brought in to develop and execute marketing initiatives for national investment real estate firm for its business-to-business and consumer clients. Revamped corporate website including vendor review and selection, discovery, information architecture, content delivery, design review, and execution. New site launched third quarter 2001, www.bulfinch.com.Developed project website, www.125mountauburn.com, as a vehicle to improve community relations and information accessibility.Planned community events including groundbreaking and topping-off ceremonies, and business-to-business receptions, and company events.Interacted with government official, community groups, and other key constituencies. Created traditional and electronic collateral materials.Fulfilled permanent and temporary signage requirements.Development and placed corporate and project advertising and public relations campaigns.Managed in-house staff and outside vendors and consultants.

Newton, Ma

Brought in to develop and grow new small business unit: Custom Publications Department.  Created and delivered business-to-business/consumer proposals and/or presentations throughout the US totaling $5,000,000 of potential revenue. Companies included IBM Research, Anderson Consulting, PriceWaterhouseCoopers, Omega Engineering, Texas Instruments, and Compaq.Developed marketing materials including department logo and website content, proposal content with cost projections, PowerPoint presentation, advertisements, and press releases.Created sales database including prospect research, leads, presentations, proposals, and next step directives.Managed telemarketing and project management staff.Co-founded national trade association, Magazine Publishers of America’s Custom Publishing Council.

Boston, Ma

Communications Manager (The Codman Company)1986-1989Designed, developed and oversaw signage programs, advertising, brochures, direct mail, publicity, and special events for the Commercial Real Estate, Residential Real Estate, and Development Divisions. Director of Marketing and Communications (Codman Associates)1990-1992Oversaw crises management plan that included a name change to reflect the five partners' intention in the Commercial Real Estate Division to form a separate and independent commercial real estate firm, Codman Associates.Directed all marketing initiatives including logo design, capabilities brochures, direct mail, project sales sheets, special events, signage, advertising, and public relations.Managed crisis management team, staff, and vendors.Vice President, Marketing and Communications (Lynch Murphy Walsh & Partners)1992-1996 Oversaw crises management plan that included a name change from Codman Associates to Lynch Murphy Walsh & Partners to clarify the differentiation in services between The Codman Company and Codman Associates due to client feedback.Directed all marketing initiatives including logo design, capabilities brochures, direct mail, project sales sheets, special events, signage, advertising, and public relations.Primary focus on new business development.Brought in desktop publishing capabilities.Managed support staff, interns, consultants, and vendors.Member, New England Women in Real Estate (NEWIRE), International Association of Business Communicators, and American Marketing Association.*Lynch Murphy Walsh & Partners was purchased by INSIGNA/ESG in 1997 and, subsequently, absorbed by CBRE/Boston.

Ba, Communications

Dean's List

Advanced Management Certificate Candidate, Marketing

Certifications, Desktop Publishing

Certificate Of Completion, Magazine Publishing