Winter swimming, Danish design and sustainability are three of my great passions. After one start-up adventure where I learned so many valuable things about entrepreneurship and after several design and marketing jobs, I have now landed in my absolute all-time favourite position. With Ida, we spotted a completely unexploited market in the Nordic countries in 2017: Winter swimmers had no where to go to get their favourite high quality stuff such as windproof robes. And this is despite we / they go swimming everyday 365 days a year - and even though there are more winter swimmers in Denmark than golfers. NORDBAEK is proud to be the pioneer in this specific niche and makes the highest quality winter swimming robes and gear that you can find - in sustainable qualities.www.nordbaek.com www.eu.nordbaek.com