Barbara Besser Email & Phone Number

Built and manage successful program for aspiring investigative journalists where results are published on our website. Responsible for growing the size and diversity of participants in this program. Develop monthly apprentice training sessions on a variety of topics relevant to emerging reporters.

Oakland, CA

* Design, manage and execute ongoing communications between Reading Partners and AmeriCorps and VISTA alumni, including quarterly newsletter.* Develop and implement a comprehensive social media strategy to increase brand awareness and to better engage alumni.* Manage Reading Partner Alumni Advisory Board.* Created and managed the operations for the first.

Emeryville, CA

Barbara is responsible for planning and managing work flow, resource allocation, the production of deliverables, and facilitating project integration. Working closely with upper management, both internally and externally, she ensures that the scope and direction of each project is on schedule.Barbara's role at Age Wave includes project management, client.

San Francisco, CA

*Direct all consumer marketing efforts for Dwell magazine.*Responsible for creating and achieving circulation size and revenue goals.*Annual budgets and re forecasting.*Oversee paid attendee marketing goals for Dwell on Design events.

San Francisco, CA

* Responsible for direction of circulation programs for four magazine titles, including new business and retention.* Spearheading the marketing of company's 20+ digital magazines.* Member of senior management team.* Supervise, mentor and train staff.* Responsible to achieve annual rate base and financial goals.* Responsible to negotiate contracts.* Member.

San Francisco Bay Area

* Tripled circulation of Yoga Journal over three year's time, while improving profit by 300%.* Winner of 2003 and 2002 Circulation Management GOLD Award from national professional organization, Circulation Management.* Featured in and numerous interviews by professional magazines, including focus of cover stories.* Part of senior team that sold Yoga.

San Rafael, CA

* Responsible for all circulation and marketing efforts to grow company. Products included two music magazines, CD subscription series, catalog of music CDs and books.* Developed strategy as well as managed ongoing operations of department.* Implemented sales of company products through channels including direct mail, retail distribution and advertising.*.

San Francisco Bay Area

• Developed and implemented numerous marketing programs for subscriptions, including the Parenting credit card.
• Responsible for entire fulfillment operation of Parenting’s paid subscriber and controlled professional files, working closely with fulfillment bureau (Neodata).
• Worked with ABC to ensure that all circulation met ABC requirements. Prepared ABC statements; worked closely with auditors.
• Prepared complex print orders, working with advertising department to accommodate selective demo ads and regional editions.
• Developed and maintained Parenting’s subscription agency business.
• Managed distribution, working closely with printer/mailer.

San Francisco Bay Area

• Budgeting and forecasting for Health and Hippocrates magazines. Worked with senior management to determine key assumptions. Provided analysis as needed.
• Directed monthly financial close process, working closely with accounting staff.
• Worked with ad sales staff on projections, pricing, oversee advertising booking, billing and collections.