Barbara Borgstrom Taylor Email and Phone Number
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Global marketing and business leader with 20 years progressive experience in leading services, solutions and business innovation in high growth medical device, healthcare IT, biotech and scientific industries. Passionate about the customer experience; demonstrated excellence in marketing management, business development, integrated strategy development, venturing and innovation, and product management. Extensive global experience with start-ups, small companies, and large matrix corporations. Highly personable, strategic, and results-driven.Specialties:Creating a vision with storiesMarket analysis and business case developmentNew product & service innovationCompetitive AnalysisChannel, Segmentation, Pricing strategySales trainingVOC/KOL insight developmentInternational product launchesProduct roadmaps
Liv Labs
View- Website:
- livlabsfitness.com
- Employees:
- 9
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Liv Labs
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Director - Strategy ConsultantThe Krinsky Company Apr 2016 - PresentSan Francisco, California, UsI worked with clients across the healthcare ecosystem on Strategic Innovation, Business Model Innovation, and Messaging Strategy. -
Vice President Of Commercial Strategy And MarketingPortal Instruments Jan 2021 - Feb 2023Cambridge, Ma, UsResponsible for marketing and commercial strategy including: market trends and product strategy (hw/sw/digital), alliance management, clinical publications, and women’s leadership. -
Sr Director Of MarketingPortal Instruments 2017 - Jan 2021Cambridge, Ma, UsResponsible for all downstream and upstream marketing, including product management.
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Faculty AdvisorMassachusetts Institute Of Technology - Impact 2016 - 2017
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Global Product Lifecycle LeaderOvascience 2016 - 2016Responsible for the global commercial strategy and launch preparation for OvaPrime, a breakthrough fertility treatment which helps women struggling with infertility to create new egg cells from her own egg precursor cells.
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Solutions Marketing And StrategyPhilips Health Systems 2015 - 2016Amsterdam, Noord-Holland, NlResponsible for defining and creating long term (15-20 year) bespoke managed service solutions for enterprise hospital systems, resulting in solution sales of $250M and up.• Leveraged the entire Philips portfolio including home monitoring and population health solutions, hospital monitoring solutions, tele-health solutions, radiology solutions to turn the sum into an integrated and compelling value proposition and user experience.• Built relationships with hospital leadership teams and market thought leaders; developed champions who could positively influence other prospects. -
Sr Product ManagerPhilips Health Systems Aug 2012 - Mar 2015Amsterdam, Noord-Holland, NlGlobal product manager for Philips ICU and OR clinical informatics solutions, including the cloud based clinical decision support / data analytics platform. Responsible for driving overall business strategy, launch plan, segmentation, value propositions, pricing, market research and competitive analysis.
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Professional Services Business ManagerPhilips Healthcare Nov 2007 - Apr 2012Amsterdam, Noord-Holland, NlInternational Business Development: developed and launched professional service solutions for Philips worldwide hospital customers .Created new Business models which utilized input from voice of the customer, 3rd party financing, risk-sharing payment models, and global multi-vendor service offerings.Global launch involved: business model creation, organizational strategy, segmentation and positioning, key opinion leader development, channel development, pricing, training, and launch activities.
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Business DevelopmentPhilips Healthcare Aug 2004 - Nov 2007Amsterdam, Noord-Holland, NlPart of a small, start-up team within Philips chartered to build new service solutions for our installed base. Based upon customer insights and market trends, built a business plan and vision for a Philips RFID asset tracking product. • Initiated and directed development activities for Philips RFID asset tracking product and services. Took product from business plan to first 2 customers. Developed long-term operational strategy.
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Marketing ManagerSensitech 2001 - 2004Beverly, Massachusetts, Us -
ConsultantMercer Management Consulting 2000 - 2001Us
Barbara Borgstrom Taylor Skills
Barbara Borgstrom Taylor Education Details
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Northwestern University - Kellogg School Of ManagementMaster Of Business Administration (Mba) -
University Of MichiganBiology
Frequently Asked Questions about Barbara Borgstrom Taylor
What company does Barbara Borgstrom Taylor work for?
Barbara Borgstrom Taylor works for Liv Labs
What is Barbara Borgstrom Taylor's role at the current company?
Barbara Borgstrom Taylor's current role is Medical Devices | Innovation and Growth Strategy.
What is Barbara Borgstrom Taylor's email address?
Barbara Borgstrom Taylor's email address is ba****@****ips.com
What is Barbara Borgstrom Taylor's direct phone number?
Barbara Borgstrom Taylor's direct phone number is +161750*****
What schools did Barbara Borgstrom Taylor attend?
Barbara Borgstrom Taylor attended Northwestern University - Kellogg School Of Management, University Of Michigan.
What skills is Barbara Borgstrom Taylor known for?
Barbara Borgstrom Taylor has skills like Product Marketing, Strategy, Product Management, Medical Devices, Start Ups, Management, Cross Functional Team Leadership, Business Development, Global Marketing, Competitive Analysis, Product Launch, Product Development.
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