Teacher, November 2016 – Present: Teach classes including power/vinyasa, slow flow and yin. Lead programmes for the studio, including ’40 Days to Personal Revolution.’ Participate and lead sessions in teacher training.Teacher Community Guru, January 2018 – March 2022: Prepared and sent weekly email to teachers; scheduled and lead monthly meetings; determined weekly themes and shared with teachers; managed process for finding covers for teachersStudio Manager, May 2017 – Jan 2018: Responsible for day-to-day operation of the studio, which included reception, changing rooms, events schedule and teacher training. Managed front of house team. Responsible for managing costs and commercial targets to budget whilst consistently providing a first-class client experience. Key duties included:o Responsible for recruitment, training, development, management, engagement and leadership of all team memberso Delivering a first-class client experience for every customero Handling all client feedback, queries and complaints in a timely mannero Meeting and exceeding targets for customer attraction and retentiono Managing the schedule for reception staff and hiring of new staffo Planned and managed studio workshops and eventso Worked with external vendors, as needed, to provide services to the studioMarketing and Customer Relations, Jan 2017-Jan 2020: Created campaigns to continually communicate with members; managed social media channels; worked with design agency and within Wordpress to make changes to website; created follow-up campaigns for yogis on intro offer; helped with events to promote Lumi throughout the communityReception, Jan 2017 – Oct 2019: Worked the front desk; maintained high level of customer service; managed numbers in each class; organised and cleaned the studio between classes; responded to queries as and when neededKarma yogi, Nov 2016-Jan 2017: In exchange for yoga classes, helped out with various tasks around the studio

At Capitalise, we believe there is a lender for every business. Our platform makes it easy for businesses to connect with multiple lenders throughout the UK. By entering just a few details, businesses can find a lender within two minutes.Responsible for creating overall marketing strategy and execution to drive growth. This included creating an overall marketing and communications strategy for the company. When I joined Capitalise, it was a start-up fin tech business, providing a lending platform for businesses, making it easy for them to connect with multiple lenders throughout the UK. This meant that the marketing strategy had to be directed towards those businesses looking for loans as well as potential lenders to work with.In creating the marketing and communications strategy, I also managed the re-branding of the overall general look and feel of the company. I also managed the website re-design project and social media channels used by the company.I worked closely with the CEO and business development team to produce sales targets and ensure that those targets were being meant. I also provided feedback to the user journey experience.A key part of my role also included measuring and tracking the success of marketing campaigns through the use of online tools including Google Analytics and customer insight.

Responsible for creating overall marketing strategy and execution to drive growth. Tagadab, part of the Claranet Group, is a technology company offering virtual, dedicated and cloud hosting solutions on a global basis.Strategy: Build and execute marketing strategy, working with the MD, to drive growth of the business through online channels after a period of declining revenuesBrand identity: Created new brand including logo design, website and blog to drive conversions and grow the business. This was done by interviewing clients and potential customers to understand what they look for in a hosting companyProduct launch: Managed launch of two new products, SSD VPS and cloud hosting platform, working with system administrators and developers (first new products launched since launch of business in 2008). Developed and executed marketing program for product launchesCustomer acquisition and retention: Introduce new marketing channels to the company for acquiring customers and retaining existing customersOnline marketing: Create and implement strategy for using online marketing channels including SEO, email marketing, affiliate marketing, PPC and social mediaMetrics: Measure and track success of marketing campaigns through the use of online tools including Google Analytics and customer insight. Make continuous updates to Tagadab online shop based on resultsWorking with external vendors: Manage external vendors including PR and digital marketing agencies

Responsible for creating all aspects of marketing for this start-up business including overall strategy, investor pitch materials, website development, and brand and messaging creation. Kwanji is a start-up company providing an online, low-cost forex platform for SMEs.Kwanji simplifies and lowers the cost of B2B foreign exchange payments. They provide seamless access to low cost forex providers anywhere and everywhere saving businesses time and money when making or receiving foreign currency payments.

Responsible for driving the company's marketing strategy, ensuring execution and reporting on results. Ixaris is a global payment company delivering payment applications to consumers and businesses. Strategy: Part of the management team developing the business strategy which led to Ixaris diversifying and growing their products. During this period, business grew from £5M in revenue to over £9M. Developed marketing strategy and plan, and managed budgetPublic relations: Increased company exposure by 200%. Worked with agency for various company award entries. Ixaris recently won the following: Sunday Times Tech Track, Deloitte Technology Fast 50 and LondonlovesBusiness Top 20 Online marketing: Created and implemented strategy using online channels including SEO, email marketing, affiliate marketing, PPC, web management and social mediaCustomer acquisition: Worked closely with product team on product launches to acquire and retain customers. Increased new users from 500,000 to just over 1 million and maintained repeat usage rate of 70% Lead generation: Owned lead generation and developed new processes using Salesforce. Worked closely with sales team to deliver leads and meet KPIs to drive nearly £2.5M in revenueBrand management: Developed and managed brands. Led brand redesign project to create: logos, 3 websites and all client facing material. Launched Opn, a new brand offering a white-label solutionConferences/Events: Responsible for strategy and management of events coordinator to position Ixaris at international conferences. Attended and presented at key events: Finovate New York and Finovate Europe. Generated 25-50 qualified leads per conferenceCommunications: Managed all company communications including websites, e-mail campaigns, intranet, newsletters and sales collateralStaff Management: Managed and developed marketing team based in London and Malta. This included restructuring the team to better meet the needs of the business

Acted as senior marketing liason and consultant for four key vertical offerings – Banking, Credit Unions, Rental Screening Services and Risk Management. TransUnion is a global, privately held financial services company specializing in data analysis and analytics for banks and other financial institutions. Responsibilities included:Developed and implemented all aspects of marketing communications strategies including web content, e-mail campaigns, print collateral, newsletter creation, press releases, public relations, advertising and overall positioningCompiled cost estimates for marketing programmes, submitted final budgets and tracked budget statisticsWorked closely with event marketing on positioning TransUnion products and services at regional trade shows, national conferences and seminarsEducated and influenced internal and external partners on corporate brand standards and company messaging to ensure all communications were consistent and delivered the brand strategy

Marketing Manager (February 2004 - July 2006):Led marketing and communications development and execution; ensured costs were contained within approved budget; managed public relations program; reported results and activities of marketing group; managed and developed capabilities of two marketing associates; communicated results of client satisfaction surveys; interfaced with design and advertising firms; managed national direct mail campaigns; ensured brand complianceMarketing Specialist (November 2002 - January 2004): Helped prepare annual marketing plan; wrote and edited proposal documents and client presentations; coordinated and facilitated major company meetings; produced quarterly newsletter; planned local office client eventsMarketing Assistant (July 2001 - October 2002): Wrote service overview documents; maintained inventory of stationary and promotional items; helped transition marketing communication system

Managed marketing strategy and execution, which included creating a new brand identity. Marcia Brenner Associates is a computer software company servicing school districts throughout the state of Wisconsin.

Managed marketing communications efforts in the Boston and New York offices, including corporate advertising, web site design, collateral material and internal communications. Lend Lease is an international property group specializing in project management and construction, property investment management and property development. Chosen to be team leader at Insight2000, a required conference/competition for Lend Lease employees throughout the world that promotes strategic planning; my team went on to win first place