Bárbara Buitrón Mobile Marketing Expert Email and Phone Number

Mobile Apps, Sales Funnels & Web pages design for PYMES. Mobile Marketing Strategies

I've created the company along with a partner, we import any kind of goods mainly from China.

• I was responsible of the department creation and lead.• I redesigned the incentives plan for the different sales teams, which allowed to increase the new sales reps permanence in 20% and the productivity in 10% in 6 months post implementation.• I created KPI's and business rules that are used nowadays.

• I designed business rules, KPI’s and an incentive scheme that allowed to increase by 20% the achievement of sales force objectives and that translated into 5 additional points of Market Share in the segment of modern insulins in a period of 3 months, positioning the laboratory in second position in the market.• I was responsible for the project of migration of the corporate CRM to the mobile platform (iPad) with 100% accuracy in the process.• I developed a customer segmentation and selection strategy that contributed to achieving the highest market share in the history of the affiliate in the modern insulin segment (source: DDD. Nov 2012).• I proposed and implemented a strategic sales force deployment that improved the reach of key contacts by 10%• I developed a set of dashboards for the marketing and sales teams that improved communication between them and the fluidity of business review processes

• I designed the KPI’s set and they were unified for all the sales forces of the affiliate, while developing the communication system of the same for all levels of the organization• CRM (Iqvia) management for private sales forces, led the system migration process with 98% accuracy in the transition• I developed a segmentation and targeting strategy, optimizing the routes of the sales force, increasing by 20% the contacts to key customers and reducing the journeys by 5%.• I developed the set of periodic information for sales forces from Market audits (ATV, Close-Up)• Annual reviews of the structure of the sales force and restructuring according to the strategies of each BU.

• I built the KPI’s set for sales forces in Mexico and Central America, as well as the reporting set of these for all company levels.•I was the leader of the CRM project (From business side) (Iqvia) achieving successfully the migration process to the automated system in a record period (3 months) with 95% accuracy in the integrity of databases. •Participated in the development of three realignments for the sales force in Mexico and one for Central America.•Developed automated reports based on sales audits for the sales force (ATV, Close Up)• Calculation of Incentives and allocation of semi-annual fees•Leader of the intern’s team (Selection, training and integration to the area)

• I developed and implemented reports based on sales audits (ATV, Close Up, CRM and internal information) providing market analysis for General Manager, Marketing, Sales and Medical Visit•Carried out sales force restructurings managing to adapt the structure to the requirements of the business(downsizing)preserving 100% of the contacts with potential customers•Calculation of incentives and sales objectives

• Preparation and interpretation of monthly and weekly market information for sales forces of 12 pharmaceutical companies•Calculation of monthly and quarterly incentives through ATV information for 6 customers• Audit and analysis of market information

• Calculation of incentives (monthly and quarterly)• Sales projections, budgets and reporting

• I imparted training courses in office software for people in public and private organizations, from basic to advanced levels to staff from assistant level to high managers, achieving average scores of 9.8 in the evaluations of the participants.