Barbara Busch Email & Phone Number

About me My journey is about more than just success—it's about challenging the status quo, taking on the establishment and creating meaningful change by harnessing the power of sensory emotions that define brands. As the President of SENSANALYSIS, I am committed to driving market success and ROI for Consumer-Packaged Goods (CPG) companies through innovative sensory emotion insights and delivering interesting busines performance metrics for consulting and/ or investment management firms.Since 1984, SENSANALYSIS has been the pioneering force in qualitative sensorial insights, exploring consumers' sensory perceptions as key communicators that build emotional bonds with brands. While the industry often focuses on consumer hedonic responses, we believe that liking alone is not enough. We've given consumers "A SAY" by delving into the untouched territory of sensory emotional perceptions, helping CPG brands turn these insights into compelling product experiences that foster loyalty and repeat purchases.Our AI-powered Data Warehouse, enriched with over 20 years of global consumer data, captures the full spectrum of sensory experiences—smell, touch, sight, and taste and is guiding optimal selections and strategic alignments.Our services:1. Product Development strategies for marketing and R&D: Refining products to meet consumer expectations, leading to successful launches.2. Growth Management: Providing crucial data and metrics for effective growth management, enhancing ROI while minimizing risks. of undermining long-term value3. Alpha Creation: Delivering unique insights for CPG brands, creating competitive advantages through strategic brand and portfolio assessments.At SENSANALYSIS, our unmatched AI-powered insights are your partner for growth and success. We invite CPG leaders, management consultants, and investment managers to explore how a partnership with us can unlock new business opportunities and competitive advantages.