Barbara Busic Email & Phone Number

Zagreb, HR

Guildford, Surrey, GB

London, England, GB

Supporting development and execution of strategy by portfolio delivery management through the collaboration with stakeholders to perform data collection, analysis, and reporting. Establishing & supporting strategic projects for key stakeholders while building the organization's capabilities to address the business needs.Gathering relevant data & inputs.

London, England, GB

Responsible for overseeing and managing all external and internal marketing projects and working with relevant stakeholders to execute plans. Responsible for creating SLAs (service legal agreement) on processes and internal work procedures among various stakeholders in the marketing department.Coordinate with project stakeholders to ensure planning and.

Zagreb, HR

Accountable for high-level relations with a client A1 telecom, including overall client satisfaction and management of expectations, while ensuring the work is on strategy, on time, by design, and within budget.Accountable for team delivery results in online and offline campaigns.Financially responsible for all account costs.Participating in new project.

• Group account directorUnex Grupa d.o.o.
• Accountable for high-level relations with group of clients, including overall client satisfaction and management of expectations, while ensuring the work is on strategy, on time, by design and within budget.
• Responsible for the growth and vitality of the agency and quality of group-end result.
• Identifying and directing new business development within existing clients.
• Mentoring, training and leading staff members (Account team).
• Financially responsible for all account costs (marketing budget allocation: media, non-media and research. Budget follow-up and control.)

• Develop media strategies and campaigns; media planning and buying
• Undertaking research and analysing data using special industry resources (AGB Arianna, IPSOS, BRAND PULS…).
• Identifying target audiences and analysing their characteristics, behaviour and media habits.
• Recommending the most appropriate types of media to use, as well as the most effective time spans and locations.
• Evaluating the effectiveness of campaigns.
• Making and maintaining good contacts with media owners, such as TV houses, newspapers, magazines and websites.Clients domain: retail, publishing, banks, travel agencies, food industry, financial industry(Mercator.

• Preparing an annual marketing plan for each client, and individual campaign plans as needed throughout the year.
• ATL and BTL campaigns development and adaptations and development of effective product positioning in terms of communication.
• Weekly and monthly reporting to the Group Account Director on the condition of the client-agency relationship and plans to improve it.
• Closely control the client’s budget and timeline.
• Monitoring the effectiveness of campaigns.
• Negotiations with external suppliers (production houses, printing offices, composers, actors, celebrities etc.)(Citroën Hrvatska, Pliva, Baumax, Dukat, Fina, IGH, Vienna Insurance Group, Perutnina Ptuj, SOS Children's.

HR

Supporting the Sales and Marketing team, assisting in planning and implementing marketing events.Ensuring that the brand objective is well achieved in trade channels.Looking after the trade marketing promotions.Building strong working relationship with trades.

Rijeka, Primorje-Gorski, HR

Bachelor'S Degree, Marketing, Social Media & Public Relations

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