Marketing, business development, health administration

Co-creator, writer, producer and performer of children's motivational music. Developed product and marketing strategies including package design, distribution channels, web content, digital media, direct sales and public relations. Strong following through CD sales and onsite retailer visits throughout region.

Consulting Jobs:Cultural Care Au Pair, Local Childcare Consultant: Managed and marketed au pair services. Awarded 2013 Regional Sales Award and service award for excellence. Outreach and PR activities resulted in extensive placement of program news. Directed 20 au pairs, including coaching and mediation.DDR Public Relations, Senior Account Supervisor: Developed and implemented marketing strategies for public relations campaigns. Successfully pitched media, attaining a high… Show more Consulting Jobs:Cultural Care Au Pair, Local Childcare Consultant: Managed and marketed au pair services. Awarded 2013 Regional Sales Award and service award for excellence. Outreach and PR activities resulted in extensive placement of program news. Directed 20 au pairs, including coaching and mediation.DDR Public Relations, Senior Account Supervisor: Developed and implemented marketing strategies for public relations campaigns. Successfully pitched media, attaining a high level of publicity for clients. Wrote press releases, content for print and social media. Served as client liaison.Henry Street Settlement, Business Development Specialist: Formulated business strategies for youth employment program, provided job readiness training, placement and counseling. Designed brochures, direct mail and content to support hiring practices.Other Freelance: McAdams Lowe, Inc. Triclinica Communications, Toolbox, Inc., Recycle-a-Bicycle, SHLF, National Health Data Service, Sigma Community Enrichment Program, Searle, WJLA TV, Adoption Today Magazine Show less

Serviced major national health accounts and directed the installation of multi-region managed healthcare plans. Managed seamless communications across sites. Oversaw the national RFP process and wrote proposals for larger, prestigious prospects.

Botto: Managed respiratory product accounts. Designed and implemented promotional programs consisting of journal advertising, sales aids, direct mail, TV and collateral materials. Developed copy and positioning strategies. Performed market research including focus groups, concept testing and questionnaire design.Lally: Managed advertising for a major Proctor and Gamble cough/cold product.

Supervised a department of fifty subscriber service representatives. Formulated and directed procedures for customer service and claims resolution. Managed a special service unit and served as liaison to a most influential NY union.